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The DMO’s role in promoting a destination has changed. The future “place” for a DMO in the holiday cycle will shift significantly from being focused on campaigns promoting a destination to connecting with a consumer across the full cycle of a holiday. Every destination wants a larger digital audience than their competitors.
In his presentation, Chris Chambers discussed how Tourism and Events Queensland (‘TEQ’), sees the real value to be offered from their digital marketing efforts. He will also share Queensland’s Digital Marketing Strategy and the thinking behind TEQ’s new smart phone application to explain how TEQ is adapting to the connected visitor.
Chris has been working in tourism marketing for nearly 20 years and has held digital marketing positions at Tourism and Events Queensland since 2000. In that time, he has witnessed how the internet has transformed destination marketing and has been involved in leading the organization through an unprecedented period of innovation. Tourism and Events Queensland has embraced social media, overcome digital challenges and demonstrated how DMO’s can effectively leverage social media.