1. Page 1 of 2 Sneha Tuljapurkar
+91 98920 90838
More than 4 years’ of experience in Marketing analytics
Major areas of Expertise;
Revenue and Customer Analysis
EXPERIENCE MARKETING ANALYST, FEDERAL EXPRESS, INDIA - JANUARY 2010 – MAY 2014
Developed and implemented Churn, Customer Profitability and Pricing tools
Responsible for developing and implementing commercial strategy
Deep diving and analyzing customer shipping trends and developing marketing programs to
Led the analysis and implementation of General and Strategic Rate Increase (GRI) effective
January 2012 and 2013
Identified the need to expand the reach for the Valuable Cargo product and worked with the
local and central team for the development and implementation
Handled the launch of a pricing platform for India outbound (TPNextGen) from gathering India
specific business requirements to implementing pricing in the system.
Lead from India on the development and testing of Global Pricing platform named Pricing 01
which will enable global sales teams to request and execute pricing online.
Perform post mortem analysis on completed projects to understand the success of each.
Performed Commercial Review for Indian customers and recommended a price increase based
on operating margins and deviation from committed vs. actual shipping profile.
INTERN, LUFTHANSA GERMAN AIRLINES, CARGO DIV., INDIA - DECEMBER 2008 – FEBRUARY 2009
Assisted in managing several activities of the import and the export department and
understood the working of each one of them.
Got the opportunity to broaden and develop my understanding of the airfreight industry. The
manager had confidence in me and thus worked under minimal supervision and also got
appreciation for the quality of work and pleasant behavior.
2. Page 2 of 2 Sneha Tuljapurkar
+91 98920 90838
EDUCATION UNIVERSITY OF SYDNEY, AUSTRALIA
Master in International Business and Logistics Management (February 2008 – June 2009)
IES MANAGEMENT COLLEGE, INDIA
Post Graduate Diploma in Business Administration: Specialization – Marketing (June 2005–May 2007)
MUMBAI UNIVERSITY, INDIA
Bachelor of Commerce (June 2002– May 2005)
Bestowed a Bravo Zulu award by the Managing Director Marketing (EMEA) in August 2011 for
supporting price change activities for India, Middle East and African countries.
Executive Vice President (EMEA) awarded a Bravo Zulu in December 2011 for successfully
launching FedEx Economy product (India Domestic Ground service) from pricing perspective.
Managing Director Marketing (EMEA) recognized my efforts and presented a Bravo Zulu award
in January 2014 for successful roll out of an enhanced Domestic Target Pricing system.
Certification in Stepping into Leadership from Indian School of Business in November 2013.
LEADERSHIP Active Member of the Students Forum, IES Management College, Mumbai, India
Sponsorship Head of Cultural Committee, M. L. Dahanukar College, Mumbai, India
REFERENCES Furnished upon Request.