This webinar details how to keep your messaging consistent across email, website and social media. Connect your customer communication channels (only do the work once!) and bring your brand top of mind with regular updates.

1. INTEGRATED MARKETING
MAKE THE MOST OF

2. INTEGRATED
The combination of marketing channels
to help deliver one consistent message
so brand loyalty and trust build faster
MARKETING

3. DEFINE
YOUR GOALS

4. What do you want to achieve?
• Increase sales of full-priced products
• Balance of new vs. repeat customers
• New product introduction
• Selling all “old stock”
• Increase in social engagement
Choose measurable goals that communicate precisely
what it is you want to accomplish with your campaign
Set a start and end date
• Month? Season? Retail quarter?

5. DETERMINE
YOUR AUDIENCE

6. Who do you want to reach?
➔ Brick & Mortar vs. E-Commerce
➔ All Customers
➔ New Customers
➔ VIP

7. KEEP IT
CONSISTENT

8. Create a branded campaign
Based on your goals:
➔ Choose a theme and color pallette
➔ What’s the messaging? Do you need a title?
Example 1:
Goal: Introduce new product line
Audience: New online customers + Existing
Customers
Message: Shop our newest styles first & find
inspiration on Pinterest Summer Style board
CTA: Shop Now!
Example 2:
Goal: Get rid of old inventory
Audience: Existing Brick & Mortar Customers
Message: Shop Our Summer Sidewalk Sale!
CTA: First 50 customers receive extra 10% off
clearance
Hint! Use the SnapRetail library for inspiration

9. EXECUTE
VIA CHANNELS

10. Store signage
Website
Email (one or series)
Social media (Facebook, Twitter, Pinterest, Instagram, etc.)
How do you spread the word?

11. Store Signage
Example 2:
Example 1:
Hint! Download the tags at www.SnapRetail.com/blog

12. Website

13. Email
Think about your
subject lines too!
Try personalization and
emojis.

14. Social Media
Example 1:

15. Social Media

16. Social Media
Example 2:

17. INTEGRATED MARKETING
Example 1

18. INTEGRATED MARKETING
Example 2

19. SCHEDULE
CAMPAIGNS

20. 70% of
marketers say
that marketing
calendars are
extremely
important.
Marketo

22. BOOST
ON SOCIAL

23. ▪ GOAL: More likes, comments,
shares and clicks
▪ Quickest way to run a Facebook
ad to reach your audience
▪ Can be created from ads
manager or directly from the
post itself
Boosted Posts/ Page Post Engagement

24. EVALUATE
YOUR RESULTS

25. • Increase sales of full-priced products → Did you sell more?
• Balance of new vs. repeat customers → Did you reach more people?
• New product introduction → Do people know about the new product/service?
• Selling all “old stock” → Check your POS? Did you sell it?
• Increase in social engagement → Do you have more followers?
Did you achieve your goal?

27. Questions?
SOMETHING