Print and Digital form a powerful relationship. The journey of marketing to clients has changed, but for the better. Achieve your business goals with these handy tips on how to use print and digital together.

1. Print & Digital
Together form a
powerful combination
The journey of marketing to clients
has changed. But for the better.
To be effective today, both print
and digital platforms must be
combined to reach your target
audience and achieve your
business goals.

2. Paper Advertising
Did you know that print
audiences are some of the
most engaged readers?
In a study by Nielsen,[1]
print
media came out on top for
engagement with advertising
– beating radio, TV and even
social media!
Print ads, combined with PR
efforts, will help you reach your
clients in an authentic way.

3. Websites
Websites are still the most powerful
marketing tool, and one of the best
ways your business is discovered.
Make sure your website is
mobile-friendly, easy for users to
navigate and that the branding is
in line with all your other business
marketing efforts.
Psst...don’t forget about SEO!

4. Apps
More than 89% of Australians
own a smartphone. [2]
If
you’re not considering the
small screen, you’re missing
out on potential clients.
Creating an app for your
business is a great way
to increase customer
engagement – just make sure
the user experience is simple
and relevant to your clients’
interests and needs.

5. Direct Mail
If you receive an email, you might not
open it. But if a letter is addressed to
you, chances are you will.
Direct mail allows you to
personalise your message. A study
by Two Sides[3]
found a whopping
88% of respondents understand
or use information better when
they read text on paper versus on
electronic devices.

6. Events
Whether it’s a trade show,
conference or live-streaming event,
never underestimate the power of
speaking to your clients face to face.
It’s a great opportunity to sell your
customer service and gain rapport
with new and existing clients.

7. Business Cards
Don’t rule out the good old
business card. It remains a great
opportunity for personal branding.
Business cards are worthwhile
marketing tools because they
provide potential clients with
something tangible to keep.
Include your website, app and
social media handles to boost
your digital presence.

8. eDM
There is so much competition
out there that fighting for
client attention can be tough.
eDMs can be a great
marketing tool to convey
your message – just be sure
to personalise the subject
line and target the right
clients for maximum impact.

9. E-Publications
Got a stack of print assets
and don’t know how to use
them digitally? Turning your
print documents into PDFs is a
seamless way to bring offline
marketing into the digital world.
Whether it’s a white paper or
downloadable eBook, digital
PDFs are a great way to
position yourself as a thought
leader and provide added value
to potential clients.
Whether it’s an eDM or a print ad, your business benefits most
when you use both print and digital marketing to reach your clients.
See how Snap can help you combine both promotional arenas to
achieve maximum effectiveness in your business.
References:
[1] http://www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2015/
nielsen-global-trust-in-advertising-report-september-2015.pdf
[2] http://www.aimia.com.au/ampli2014
[3] http://www.twosidesna.org/US/Two-Sides-releases-results-of-new-US.-survey.-
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