Using Inbound & Social Marketing to Generate Leads and Revenue
•Download as PPTX, PDF•
2 likes•1,293 views
http://www.snapapp.com These slides are an excerpt from a webinar called "Generating Revenue from Inbound and Social Marketing" you can see the replay here http://www.brighttalk.com/community/social-media-marketing/webcast/43/43525
Recommended
Recommended
More Related Content
More from SnapApp
More from SnapApp (13)
Recently uploaded
Recently uploaded (20)
Using Inbound & Social Marketing to Generate Leads and Revenue
- 1. The Next 10 Minutes… 1. Who’s that lady & Where is she from? 2. What does SnapApp’s Marketing Mix Look Like? 3. Example of Inbound & Social Content Campaign 4. Results: Impact on Leads & Revenue @Snap_App @AmberSte 1
- 2. Amber Stevens Director of Marketing at SnapApp.com (a Pangea Media innovation) Demand Gen Manager & Lead Nurturing at Eloqua Global Marketing Programs Manager at Unica Corp (now an IBM company) @Snap_App @AmberSte 2
- 3. Facebook Website Blog Mobile Ad Unit Email @Snap_App @AmberSte 3
- 4. Broad Category Adoption @Snap_App @AmberSte 4
- 5. SnapApp Marketing Mix @Snap_App @AmberSte 5
- 6. Case Study 1 Review Search Traffic Queries 43% of searches included “facebook” 2 Gap Analysis & Content Plan Create new SEO Pages Develop Webinar Series eBooks & Guides 6
- 7. Case Study 2 Content Plan Guide Blog Post Topics… with SEO friendly Titles 7
- 8. Case Study 3 Distribute & Engage EVERYWHERE! SnapApp’s on Facebook for Lead Generation SnapApp’s in Blog Posts for Sharing & Engagement 8
- 9. Case Study 3 Distribute & Engage EVERYWHERE! 9
- 10. Case Study 4 Repurpose (some more) & Nurture Leads http://info.snapapp.com/Create- Your-Facebook-Masterpiece.html 10
- 11. Inbound & Social Results Q3 2011 24% of Revenue $ Q4 2011 39% of Revenue +50% increase in #Inbound Leads Q/Q $ Q1 2012 58% of Revenue +157% increase in #Inbound Leads Q/Q $ @Snap_App @AmberSte 11
- 12. Inbound Check-List 1. Start with Search Data for content ideas & opportunities! 2. Optimize blog post titles for search phrases 3. Consider post frequency – the more you post, the more referral traffic you’ll see 4. Create Once, Distribute EVERYWHERE 5. Remember to be Engaging with Shareable, Interactive Content 6. Repurpose Content to help Nurture Leads 12
- 13. Try SnapApp for Free! Go to http://www.snapapp.com/ capabilities/facebook- landing-page for your FREE Facebook Landing Page App for: • Coupons & Special Offers • About Us or Welcome Pages • Video Pages, and more! @Snap_App @AmberSte 13
Editor's Notes
- created by Pangea Media – a company with over 6 years of experience managing online promotions and sweepstakes. SnapApp was built based on insights gained from over 300 million customer engagement events – and incorporates the most effective marketing features required to reach and engage today’s social consumer.
- The platform has helped brands, agencies, publishers and marketers—from companies large and small– to create branded engaging content that starts conversations and fuels social sharing.SnapApp’s interactive quiz app content can live on your website, a blog, a microsite, an ad unit and, perhaps most importantly for today’s audience – your Facebook page.