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Media Relations Policy<br />Sara Surber<br />Overall policy statement<br />The purpose of the Pensacola Gulf Coast Regional Airport’s media relations policy is to outline and describe the airports stance on how to best serve and cooperate with the media. The Pensacola Gulf Coast Regional Airport’s greatest priority is serving its community while also striving to work as openly as possible with local and national news media organizations.<br />Role of the Media Relations Director<br />The Media Relations Director is responsible for the dissemination of information related to all media inquiries, the production and dissemination of press releases, emergency and non-emergency press briefings, and social media content.<br />The role of the Media Relations Director and his/her team will be responsible for:<br />,[object Object]
Organizing/controlling crisis situations
Creating/updating the media kits
Communication with the media
Advising/counseling upper management
Maintaining professional/business relationships with the media in the community
Availability for contact
Writing/releasing press releases and community PSAsSomeone in upper management in addition to the Media Relations Director must approve the following:<br />,[object Object]

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