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Meetup ElasticSearch : « Booster votre Magento avec Elasticsearch »

Conférence Smile au Meetup ElasticSearch - le 26 mars 2015 à Paris

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Meetup ElasticSearch : « Booster votre Magento avec Elasticsearch »

  1. 1. SMILE Boost your Searchandising with ElasticSearch Meetup ElasticSearch
  2. 2. 2 SPEAKERS FARID AIT ABDESLAM eCommerce Consultant @faitabdeslam AURÉLIEN FOUCRET Smile Lab aurelien.foucret@smile.fr @afoucret © Copyright Smile - Toute reproduction interdite sans autorisation
  3. 3. 3 SMILE IN A FEW FIGURES Leading European open source integrator More than 20 More than 35 More than 50 YEARS EXPERIENCE IN OPEN SOURCE PARTNERS IN OPEN SOURCE MILLION EUROS IN TURNOVER IN 2013 700OPEN SOURCE EXPERTS 25%INCREASE IN TURNOVER PER YEAR © Copyright Smile - Toute reproduction interdite sans autorisation
  4. 4. 4 17 OFFICES IN 7 COUNTRIES © Copyright Smile - Toute reproduction interdite sans autorisation
  5. 5. 5 WHAT DO WE DO FOR YOU ? CONSULTING Project Framework / Audits / Benchmark DIGITAL Visual identity/ Ergonomics Accessibility / Editorial Strategy / SEO HOSTING Hosting / Corrective and upgrade Maintenance / Support TRAINING Change management Intra and inter company training ENGINEERING Conception / Development / Configuration A 360° SERVICE FOR YOUR PROJECTS © Copyright Smile - Toute reproduction interdite sans autorisation
  6. 6. 6 OUR EXPERTISE AND OUR BELIEFS ARE DETAILED IN OUR WHITE PAPERS Web Culture System E-business Content Management and DMS ERP et Business Intelligence OVER 100 000 DOWNLOADS PER YEAR © Copyright Smile - Toute reproduction interdite sans autorisation
  7. 7. 7 OUR REFERENCES 70% OF CAC 40 COMPANIES HAVE TRUSTED US © Copyright Smile - Toute reproduction interdite sans autorisation
  8. 8. 8 SMILE IS THE LEADING EUROPEAN SMILE IS THE BIGGEST OPEN SOURCE PLAYER IN EUROPE 700 employees, 17 offices, 300 new projects per year MULTI-TECHNOLOGIES, A UNIQUE EXPERTISE More than 35 technological partnerships, the highest level of recognition for most OPEN SOURCE INTEGRATOR © Copyright Smile - Toute reproduction interdite sans autorisation
  9. 9. 9 MAGENTO & ELASTICSEARCH © Copyright Smile - Toute reproduction interdite sans autorisation
  10. 10. 10 MAGENTO & ELASTICSEARCH An Open Source module  Smile Magento ES a.k.a Smile Searchandising Suite  Integration of ES into Magento  Drop-in replacement for SolR  Combining our long experience with OSS Search Engine High quality implementation  Does not break Magento standard feature  Built for extensibility  Upgradable : our module is upgraded with every new Magento version The ultimate goal : give merchant tools to improve conversion with state of art features OUR MODULE GOAL © Copyright Smile - Toute reproduction interdite sans autorisation
  11. 11. 11 MAGENTO & ELASTICSEARCH Fulltext Search improvements  Fine control on what fields are used in search and their respective weight  Fuzzy search : search for « Frankenshten » and get the results for « Frankenstein » KEY FEATURES – FULLTEXT SEARCH Rich faceting toolkit  Multiselect facets implementation  Price ranges, rating filters, …  Easier customization of the facets logic and templating by developers  SEO optimizations Autocomplete framework  Autocomplete popular searches, products and categories  Customizable templates (e.g. : display product images and prices)  Pluggable models allowing developpers to easily add their own autocomplete (store, CMS, …) © Copyright Smile - Toute reproduction interdite sans autorisation
  12. 12. 12 MAGENTO MODULE Behavorial data collect : get richer from your clients  Our module collects all your clients behavior and creates a knowledge database you can query at will  Real time data refresh : don’t miss the trends  Use it into merchandising optimizations rules KEY FEATURES – MERCHANDISING Smart categories  Build categories by defining search engines queries and not by picking products one by one o Ex : « All discounted products that are in stock »  Nice UI for rules administration Optimizations tunning – Rules based relevancy  Append business rules to your catalog to modify relevancy o « Boost all products which are in stock » o « Boost all products of category HighTech »  Pluggable system : developers can append new models easily © Copyright Smile - Toute reproduction interdite sans autorisation
  13. 13. 13 MAGENTO MODULE Built for Magento, into Magento  Deep Magento integration.  Operate everything from Magento admin. No additional back-office.  Optimized data indexing. Get your catalog updated in real time and reduce your time to market. KEY FEATURES ElasticSearch : a scalable and secured backend  Scale over many servers when your catalog or your business grow  Avoid downtime with : automated failover when a server fails or during maintenance  Snapshot and restore in minutes the whole cluster. Easy to backup.  Monitoring tools available from ElasticSearch Inc. (Marvel) Designed for extensibility  Your business is unique. Your search engine should be too.  Many extension hooks shipped by default (templating, custom optimizations models, and new features)  Index what you need in custom indices (stores, cms content, …) © Copyright Smile - Toute reproduction interdite sans autorisation
  14. 14. 14 SEARCHANDISING What is Searchandising ?  1 - Search o Up to 70% of the visitors use the search bar o Some websites experiment a 30% drop of of their visitors when they are using the search engine :  Poor UX (missing features, bad UI, …  Broken relevancy. Unrelevant offer.  2 – Merchandising o New o Special offer o Promotion o Destocking LESSONS LEARNED © Copyright Smile - Toute reproduction interdite sans autorisation
  15. 15. 15 WHAT IS RELEVANCE eCommerce relevance Fulltext relevance Merchandising rules Customer behavior massification Context FOR AN ECOMMERCE SYSTEM ? © Copyright Smile - Toute reproduction interdite sans autorisation
  16. 16. 16 ELASTICSEARCH & MAGENTO Technology stack : GLOBAL ARCHITECTURE Website Users Search Queries Catalog Index Behavorial Data Index Website Usage Collect Data Smile Webtracker Product Data Indexing User Behavior Indexing Smile_ElasticSearch Smile_VirtualCategories Smile_Tracker Smile_SearchOptimizer Smile_Modules : © Copyright Smile - Toute reproduction interdite sans autorisation
  17. 17. 17 ELASTICSEARCH & MAGENTO First release : technical core containing  Indexing, search and autocomplete  Available on our GitHub Compatibility :  Magento EE 1.13.x & 1.14.x and Magento CE 1.8.x & 1.9.x  ElasticSearch : 1.2.x & 1.3.x Later this year release of more modules currently in testing inside the lab :  Search optimizers  New features from the roadmap : o Recommenders o User context & personalisation o Offer presentation (multiple Point Of Sale, marketplace, …) OPEN SOURCE RELEASE https://github.com/Smile-SA/smile-magento-elasticsearch © Copyright Smile - Toute reproduction interdite sans autorisation
  18. 18. « Demo time »
  19. 19. 19 FULLTEXT RELEVANCE Our modules provides a lot of way to influence on the search results  Fulltext relevancy  Merchandising rules  User behavior  Context The most tricky part is to know what button you should push Our advice :  Experiment  Use AB testing  All the customer data is collected. You should try Kibana on it to discover new patterns !!! SUMMARY © Copyright Smile - Toute reproduction interdite sans autorisation

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