1. 140 Proof
Targeted, Social Tweets

2. What this isn’t
• How to tweet
• How to get your brand on Twitter
• (tons of blogs & books on this)

3. 3 Tips for
Effective Tweet Advertising

4. 3 Tips for Effective Tweet Advertising:
Personas, not (just) keywords

5. 3 Tips for Effective Tweet Advertising:
Revenge of the copywriter.

6. 3 Tips for Effective Tweet Advertising:
Retweets, clicks, & likes are the new PageRank.

8. fín!