The right signs on your trade show displays will make your company remembered long after the event.

1. Tips for Effective SignageTips for Effective Signage
on Youron Your
Trade Show DisplaysTrade Show Displays
Kristin HovdeKristin Hovde
Smash Hit DisplaysSmash Hit Displays

2. Your Trade Show GraphicsYour Trade Show Graphics
Should…Should…
 Resemble billboards found along theResemble billboards found along the
highwayhighway
 Only contain one or two large photos ofOnly contain one or two large photos of
your products/servicesyour products/services
 Have a short sentence that lets yourHave a short sentence that lets your
audience know what your business doesaudience know what your business does
 Use bold colors to grab the attendee’s eyeUse bold colors to grab the attendee’s eye

3. Graphics for Your Trade ShowGraphics for Your Trade Show
BoothsBooths
 Answers the questions:Answers the questions:
Who are you?Who are you?
What do you do?What do you do?
How would I benefit from your businessHow would I benefit from your business

4. What Signage Does For YourWhat Signage Does For Your
Portable DisplaysPortable Displays
 It gets your convention booth noticedIt gets your convention booth noticed
 Makes your company’s name stand outMakes your company’s name stand out

5. How to Have Signage That GetsHow to Have Signage That Gets
NoticedNoticed
 Pick the right locationPick the right location
 Must be uniqueMust be unique
 Have bright colorsHave bright colors

6. The Right LocationThe Right Location
 If your trade show exhibits are not in clearIf your trade show exhibits are not in clear
view from the aisles, place banner standsview from the aisles, place banner stands
among along the aisles to informamong along the aisles to inform
attendees of your business’s name andattendees of your business’s name and
one or two reasons they should stop byone or two reasons they should stop by
 Hanging banners are mounted on theHanging banners are mounted on the
ceiling and can be seen from across theceiling and can be seen from across the
convention floorconvention floor

7. Make it UniqueMake it Unique
 Having trade show displays that stand outHaving trade show displays that stand out
from the cookie-cutter designs mostfrom the cookie-cutter designs most
exhibitors use can be trickyexhibitors use can be tricky
 Alumalite Zero Hybrid Display SystemsAlumalite Zero Hybrid Display Systems
have a custom look, as well as headers athave a custom look, as well as headers at
the top of the frame to make yourthe top of the frame to make your
company’s name the star of your displaycompany’s name the star of your display
systemsystem

8. Bright ColorsBright Colors
 Bold, dramatic colors will get noticedBold, dramatic colors will get noticed
before neutral, bland colorsbefore neutral, bland colors
 Colors you should use: red, green, yellow,Colors you should use: red, green, yellow,
orangeorange
 Colors to avoid: brown, tan, beige, whiteColors to avoid: brown, tan, beige, white
 Whatever color you choose shouldWhatever color you choose should
somehow tie into the colors used on yoursomehow tie into the colors used on your
portable displaysportable displays

9. The Right SignageThe Right Signage
 Will make your trade show exhibitWill make your trade show exhibit
remembered long after the eventremembered long after the event

10. For More Trade Show TipsFor More Trade Show Tips
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