1. E-commerce Platform
For Small Businesses:
How To Choose One?
www.smartinfosys.net

2. Part 1: Introduction
Part 3: Important Features To Check In
eCommerce Platform
Part 2: Different Types Of eCommerce
Platforms
Part 4: Final Thoughts
Part 5: About Us
Presentation
Contents
www.smartinfosys.net
Part 6: Contact Us

3. Introduction
The growth of eCommerce has been steady in the last decade.
An eCommerce website is important if your business is all
about selling products and services. An eCommerce site offers
an enormous potential that you can tap from to grow your
online sales.
The good news, now, is that there are numerous online
platforms you can make use of to expand your business.
However, finding the right platform that suits your needs can be
challenging. So you need to understand the hurdles and take
some factors into consideration when choosing a platform to
use.
www.smartinfosys.net

4. Different Types Of eCommerce Platforms
Cloud platforms
SaaS platforms
Understanding the different types of eCommerce online platforms is vital to your business. Doing
so will ensure that you select just the right one that best meets your needs.
Traditional platforms
Open source platforms

5. Traditional
platforms
SaaS platforms
Open source
platforms
You need to
purchase a license
key upfront on a
traditional platform.
You may be required
to renew this
licensing key for a
fee every year or so.
Cloud Platforms
Cloud eCommerce is a
process whereby a
remote network of
servers is outsourced
and hosted on the
internet. This network
makes use of
application software
which process and
store data.
Software-as-a-
Service (SaaS) is a
single codebase
platform for
eCommerce. The
technology utilized by
all users of the SaaS
platform is the same.
The development
procedure for the
open-source platform
is the same as that of
traditional platforms.
Unlike traditional
platforms, you do not
need to pay upfront
when purchasing the
license for open
source platforms.
www.smartinfosys.net

6. Important Features To Look Out For When
Choosing An eCommerce Platform
All eCommerce platforms have features and functions that are unique to them. Ensure that the
eCommerce platform that you choose has the following features:

7. Robust catalog
A robust catalog represents the core of your inventory. Be
sure that the eCommerce platform’s catalog is intuitive and
can easily be updated. Also, the product catalog must be up
to the standard of what is required for your industry.
SEO-friendliness
Your business should be easy for customers
to access at all times. If users cannot find
your online store, they cannot buy anything
from you. So, you must ensure that the
eCommerce platform has all the features
that will allow your site to rank high in
search results.
01
02
www.smartinfosys.net

8. 4
Generally, having multiple
options can get
overwhelming at times.
However, this is a happy case
when it comes to
eCommerce platform
integration. Check to see if
the platform has room for
integration with other
marketing channels and
existing systems.
Integrations Scalability
3 A good eCommerce platform
should allow your business to
grow. After all, this is what all
business owners want. For
any online business, an
eCommerce platform is a
central hub for your store.
www.smartinfosys.net

9. eCommerce analytics
05
Mobile-friendliness
06
www.smartinfosys.net
As a small business owner, you must constantly monitor the performance of your
online store. You should elect to use platforms that help you keep an eye on
important things, such as payment methods, number of sales, and order amounts.
A mobile-friendly platform is a must for an online site. Mobile shopping is now a
norm. Since you may be getting most of your sales from smartphones, you must
ensure that your online store has a responsive design.

10. Tech support system
Having an eCommerce platform with a
solid support system is a good idea. Since
it is a digital online store that you run, they
must be available to offer you the
necessary support when things go wrong.
Website personalization
People who shop online now want a more personalized
experience. Only check for a platform that has a
recommendation engine. The search engine should be
able to suggest items to customers based on the
product and services they purchased previously.
08
www.smartinfosys.net
07

11. Multiple modes of payment
Security
06
05
www.smartinfosys.net
You will not be able to increase your conversion ratings if customers find it hard to
pay for products and services. Check for a platform that supports multiple
customer payment options.
Security is perhaps the most important feature you should consider when
choosing an eCommerce platform for your small business. All eCommerce stores
are constantly processing financial transactions all the time.

12. Conclusion
For your online business to be a success, it is a
no-brainer that you elect to go for the best
eCommerce platform available in your industry.
And you have it up there; the features you need
to look for when choosing a platform. There are
loads of platforms available, but you do not need
to get overwhelmed when choosing one. Taking
note of the features already discussed will make
the process relatively safe and easy for you.
www.smartinfosys.net

13. About Us
Smartinfosys.net is a leading website
development and corporate branding company
that has been on the scene since 2001. Our tagline
"Empowering People and Business" well expresses
our mission of providing highly functional &
affordable websites, PHP based web applications
& Android applications to empower personal and
business processes. No matter what stage of
development your business, we've been there!

14. Contact Us
Contact
Smartinfosys.net
401, Meridian Tower, Near. Apple Hospital,
Udhna Darwaja, Surat, Gujarat (INDIA) -
395002
www.smartinfosys.net
sales@smartinfosys.net
@fansofsmartinfosys
For any query regarding ecommerce development
and other services, feel free to reach us.