In 2013 we asked hundreds of people the BIG question: "What sends a franchise broke?". In a Webinar held on 27 February 2014 we gave the results. These slides summarise the 7 Things, and some tips to help avoid them.
Smart FranchiseSpecialist franchise adviser. em Smart Franchise
7 things that can send a franchise broke - Webinar
1. WELCOME…
Today’s webinar will begin at 11am
Sydney time
WHAT WE’LL COVER…
Presenter
Kate
Presenter
Peter
• What are the ‘7 Things’?
• How to identify risks
• Practical business tips
This material may not be
reproduced without permission
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11. “They still do the same things that worked
for them prior to the GFC...
…the market has changed significantly
since then.”
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12. • Consumer behaviour
• Competitors
• Costs
• Regulations
• Demographics
• Business finance (availabilty, cost)
• Your personal situation
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19. “I really don’t understand what the
accountant is saying to me.”
“…It’s expected they know this
stuff, but no one shows them or
explains it.”
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20.
Hold regular business meetings
Have up to date financial info
Use financial & non-financial information
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23.
Improve daily lifestyle
Take a holiday
Buy a new house, car, bike, boat
Invest in shares, property, 2nd business
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24. “Extra commitments taken out against the
business in good times…
…cause financial stress in a downturn.”
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28. “Any person in business is selling
something.
…Most people have little or no
training - or experience - in this area.”
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29.
Over reliance on marketing
Don’t know how to sell
Don’t know how to teach people to sell
Staff not trained
Staff turnover
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31. “I can sum it up in one word…Pride”
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32.
Business owner wants to be successful
Things don’t always go as planned
Don’t know who to talk to, or how
• Might feel embarrassed
• Not sure what to do
So they put off the conversation
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33.
Pride can
• Blind us to weaknesses or threats
• Stop us from listening
• Stop us from taking advice
But we all need help sometimes!
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41.
Not responding to change
Difficult childhood
Lack of business rigour
Doing ‘crazy things’
Not enough sales
Pride & ego
Can’t pay the bills
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43. 1.
2.
3.
4.
Know where you want to go
Set sales targets
Hold regular business meetings
Monitor financial results monthly
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