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Youtility - A talk by Jay Baer about his new book on Smart Insights
1. Digital Marketing Priorities 2013
Brought to you by:
Youtility: Why Smart Marketing Is About
Help Not Hype
Jay Baer: President of Convince & Convert and author of the New
York Times best seller, Youtility
In Jay Baer’s presentation Youtility: Why Smart Marketing Is About Help Not Hype he
delivers a new approach that cuts through the clutter: marketing that is truly, inherently
useful. If you sell something, you make a customer today, but if you genuinely help
someone, you create a customer for life.
10. @jaybaer
Poll:
Who are you competing against online:
A.Other companies in your area that sell the same things
B.Companies in other locations that sell the same things
C.Other companies with similar Google search rankings
D.Everything
17. @jaybaer
Poll:
How do you currently educate your future customers? (check
all that apply)
A.FAQ on website
B.Blog
C.ebooks, infographics, and other assets
D.Videos
26. Blueprint #2:
Map needs to
Youtility
executions
blog post (ongoing series)
video (ongoing series)
e-book
printed book
event
need: make better car seat decision
@jaybaer
27. @jaybaer
Poll:
When you create a new marketing asset, like a blog, ebook,
infographic, or mobile application, do you have a specific launch
plan and budget for it/
A.Yes
B.No
C.Not sure
D.Haven’t really launched anything like that