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10 Digital Technologies for 2015 - Smart Insights

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10 types of tools to enhance Digital Marketing

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10 Digital Technologies for 2015 - Smart Insights

  1. 1. 1@DaveChaffey 10 Marketing Tools for 2015 Tools and services to help grow your business Dr Dave Chaffey. SmartInsights.com Presented at Technology for Marketing & Advertising, London Download: http://bit.ly/smartdigital2015
  2. 2. 2@DaveChaffey About Dave About Dave Chaffey o Consultant and trainer in Digital since 1997 o Author of 5 bestselling digital marketing books o CEO and Editor of SmartInsights.com - a marketing advice site with Expert (Pro) members in over 50 countries using our templates, planning guides and online courses to improve results. http://bit.ly/smartstrategy
  3. 3. 3@DaveChaffey Marketing Technology in 2015 – Scott Brinker Technology Landscape
  4. 4. 4@DaveChaffey Content Marketing Tools
  5. 5. 5@DaveChaffey Competitor site benchmarking with SimilarWeb
  6. 6. 6@DaveChaffey #1 Content curation & Social Amplification Global content marketing at Unilever: $10m in savings with Percolate pilot Source: Percolate Unilever case study Example services:  Percolate  Contently  Curata  Kapost
  7. 7. 7@DaveChaffey Use Buzzsumo, Socialcrawlytics to show which content gets shared? Smart Insights: Content sharing tools
  8. 8. 8@DaveChaffey Recommended Tools directory
  9. 9. 9@DaveChaffey #2: Content recommendation personalisation, retargeting and effectiveness review Example services:  Idio  Monetate  Demandbase
  10. 10. 10@DaveChaffey CommuniGator / WOW Analytics B2B Engagement scoring
  11. 11. 11@DaveChaffey #3: Content distribution Example services:  Hootsuite  Sendible  Buffer  Oktopost  GaggleAmp
  12. 12. 12@DaveChaffey Oktopost campaign example
  13. 13. 13@DaveChaffey #4: Integrated SEO, Content and Social media management? Example services:  Moz  RavenTools  AnalyticsSEO Source: Analytics SEO
  14. 14. 14@DaveChaffey Understanding consumer search behaviour: Keyword Planner
  15. 15. 15@DaveChaffey Bonus! Ubersuggest and KeywordTool.io for International Search
  16. 16. 16@DaveChaffey Backlink Profile Quality Majestic
  17. 17. 17@DaveChaffey #5: API service integration and Hubs Example services:  Marketo  Act-on  Salesforce/Exact Target
  18. 18. 18@DaveChaffey n Searches % Brand Reach Awareness and visits Unique visitors Bounce rate Revenue per visit Page views/ visit Act Interaction and leads nLeads % Conversion to lead Goal value per visit Average order value Convert Sales and profit nSales % Conversion to sale Sales value n Brand mentions Engage Loyalty and advocacy % active customers % Customer conversion % existing sales value Building intelligence into analytics E.G. RACE dashboard KPIs Volume Quality Value
  19. 19. 19@DaveChaffey Coming soon – the Smart Insights RACE Digital Marketing Dashboard #6: Actionable Analytics and intelligence Example services:  GA Intelligence  Quill Engage  Smart Insights Source: SmartInsights.com
  20. 20. 20@DaveChaffey #7: User Engagement and value optimisation Example services:  Kissmetrics  Mixpanel  Ecommera Engagement analysis: Individual user: Kissmetrics Cohort analysis: Groups of users: Kissmetrics
  21. 21. 21@DaveChaffey #8: From Conversion Optimization to Experience Optimization Example CRO testing services:  Unbounce  Optimizely  Visual Website Optimizer Example Experience Management services:  Adobe Experience Manager  EPiServer  Sitecore Source: Boston Consulting Group
  22. 22. 22@DaveChaffey Example services:  Kampyle  Qualaroo  iPerceptions #9: Customer Feedback Tools
  23. 23. 23@DaveChaffey Example services:  Feedly  Flipboard  Reeder #10: Staying Informed!
  24. 24. 24@DaveChaffey POE:SUMMARY http://bit.ly/smartpoe
  25. 25. 25@DaveChaffey
  26. 26. 26@DaveChaffey Let’s Connect! Questions & discussion welcome on Stand H10 or SmartInsights.com Free, Basic member tools  Managing Digital Marketing 2014 report  Managing Customer Experiences 2014 report  Sample planning templates  Planning infographics www.smartinsights.com/membership Premium, Expert member learning  7 Step Guides to all digital marketing  DIY Planning and optimisation templates in Word, Excel and Powerpoint  www.smartinsights.com/membership/expert- member-reasons  Personal Discount! DAVESAVE20 uk.linkedin.com/in/davechaffey www.facebook.com/davechaffey www.twitter.com/DaveChaffey https://plus.google.com/+DaveChaffeyUK/ Presented at Technology for Marketing & Advertising, London Download: http://bit.ly/smartdigital2015

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