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1. PERSONAL BRAND EXPLORATION
Izzy Robinson
Project & Portfolio I: Week 1
January 31,2023

2. IDENTITY
My name is Izzy Robinson. I was born in
Brooklyn New York and moved to Florida
about 8 years ago. I have a strong work ethic
and a passion for physical fitness. I have been
involved in sports my whole life, and a looking
to continue that in a different way in pursuing
a career in Sports broadcasting.

3. PROFESSION
Potential Job Titles:
• Journalist
• Producer
• Radio Talk Show Host
Hero– What helps me stand out
over others is my mindset and work
ethic. I am self motivated and will do
everything I can to accomplish me
goal.
On Air/Behind the Scenes talentFor Sports Media

4. TARGET AUDIENCE
Taylor Monti
Outreach Plan:
• I will get an entry level position to prove that I can work
at ESPN.
• I will use Linked in and email to make contact with
Mrs.Monti.
• I will try and contact Taylor Monti about position in
probably a years time.
PROFILE
PICTURE
Talent Acquisition at ESPN
Ashlee Perry
Outreach Plan:
• I can make contact with Ashlee after I make contact
with Taylor Monti.
• A method of contact I can use is email.
• I will try and make contact with Ashlee perry in about 3
years (Midterm)
PROFILE
PICTURE
Director at ESPN
Bradley Loomis
Outreach Plan:
• After working at ESPN Wide world of sports or another
sub level of ESPN I will try and make contact with
Bradley Loomis
• I can use email to contact Bradley Loomis.
• Since this is a long term contact I will try and make
contact with Bradley in 4-5 years.
Recruiter at Disney
Streaming(ESPN +)

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• A short term goal I will try and accomplish is to grow
my following on social media by posting content
online.
‣I want to grow my following on all social media
by 15%by May 31st 2024.
Mid Term: (2027)
• A midterm goal I want to accomplish is to get a job
as a producer for some combat sport
(MMA,boxing,pro wrestling).
‣Specifically, I want to get a job for UFC as a
producer by January 31st 2027 .
Long Term: (2030)
• A long term goal of mine is to be the director of a
sports documentary .
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Writing
SOFT
HARD
Novice / Adept / Expert
Editing Novice / Adept / Expert
Leadership Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Social Media
SOFT
HARD
Novice / Adept / Expert
Graphic Design Novice / Adept / Expert
Time Management Novice / Adept / Expert
Adaptability Novice / Adept / Expert

7. I help ___producers ___ do __produce
shows _____ by ___assisting them with any
task.____.
PROMISE

8. CREDENTIALS
Work Experience:
• Panera Bread (Manager)
Education:
• The Villages Charter High School
• Sportscasting Full sail University (Year 1)
Awards:
• Manager at Panera
• Volunteer at WWE NXT student initiative

9. COMPETITION
Conor Dixon
Industry Experience: None
Education:
• Full Sail university 2022 to 2024
Leadership Experience:
• None
• None
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Izzy Robinson
Overall Online Presence:
• Conor Dixon has 10 connections. His banner is
customized with his email on it. He has a headshot of
him in the studio in Full sail. His profile doesn’t have a
lot of detail to it but it does have the basics.
• Grade: Average 62 of 100
T
Industry Experience:
• None
Education:
• Education experience goes here
Leadership Experience:
• Manager at Panera Bread
Skills and Proficiencies:
• Microsoft Office-Certfied
• Premier Pro Certfied-
Overall Online Presence:
• I have 11 connections on linked in. My banner is not
customized but I have my contact info in my bio. My
headshot is about the same quality/professionalism as
Connors. I am active on every social media. I would say
I have a little more then the basics but still need more to
stand out.
• Grade: Average ?, 70 out of 100

10. COMPETITION
Tyrek Bryant
Noteworthy Experience:
• Production Crew
YOUR NAME
HEADSHOT
Industry Experience:
• None
Education:
• Full Sail University (2022-2024)
Skills and Proficiencies:
• Premiere Pro 2022
• Audio Tech -1 endorsement
Overall Online Presence:
• Tyrek has a very professional page. He has built up 15
connections and has a very professional headshot. He
has a custom background and custom URL.
• Grade: Superior 85 out of 100
Industry Experience:
• None
Education:
• Full Sail University (2022-2024
Leadership Experience:
• Manager at Panera Bread
Skills and Proficiencies:
• Microsoft Office-Certfied
• Premier Pro Certfied-
Overall Online Presence:
• I have 11 connections on linked in. My banner is not
customized but I have my contact info in my bio. My
headshot is about the same quality/professionalism as
Connors. I am active on every social media. I would say
I have a little more then the basics but still need more to
stand out.
• Grade: Average ?, 70 out of 100

11. BRAND POSITION
For those looking to be entertained and are sports
fans who fans who I provide Funny, entertain and
interesting content because I have been put in
challenging situations my whole life and producing
content has been one of them.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• G7 Networking
‣ February 8th | Lake Nona
• Entrepreneurs Empower Empire
‣ February 27th | Orlando Convention Center
• USA Fit Games Orlando
‣ July 1st | Orange County Convention Center
Digital Marketing
• Primary Content: I want to create all different types of
content. I want to create fitness/workout content. I also want to
start my own sports podcast. Finally I want to make a
documentary about my journey competing in combat sports
such as wrestling and jiu jitsu
• Primary Tools: I plan to use tik Tok and YouTube to share
my content on social media. I plan to upload on Tik Tok 5
times a week. I am also trying to coordinate a podcast with my
fellow classmates.
• Website: I will use my digital portfolio to advertise my social
media and essentially advertise myself.

13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor I am looking for should have a strong mental
mindset and an active lifestyle. They should be able to
challenge me and push me in ways I cant push myself
Formal Education
• Full Sail University Sportscasting (2024)
Technical Skills
• Editing- Edited my high schools news show
August,2022
• Technical Writing- Have written scripts for skits on my
tik tok,scripts for a news show- January-2020
• Social Media-Have obtained a small following on my tik
tok account January 2020-Present
Soft Skills
• Time Management- Was able to balance working at
Panera with Wrestling as my sport and school work
maintaing a 3.5 GPA December 2020-May 2022
• Collaboration-Helped run news crew for my highschool
worked in group of 12 people, August 2021- May-2022
• Leadership- Was the captain of the wrestling team for
one year , December 2021

14. Izzy Robinson
You know [ the sports entertainment market being over saturated ]? Well,
what I do is offer a new idea when it comes to presenting sports news by
making entertaining skits in a short-compact manner. In fact when I worked
for my schools news show I used that formula in there.

15. REFERENCES
Taylor Monti - Recruiter - ESPN | LinkedIn. (n.d.). Retrieved
February 5, 2023, from https://www.linkedin.com/in/taylormonti
Tyrek Bryant - Full Sail University - Winter Park, Florida, United
... (n.d.). Retrieved February 5, 2023, from
https://www.linkedin.com/in/tyrek-bryant-8a4914250
Ashlee Perry - Director - ESPN | LinkedIn. (n.d.). Retrieved
February 5, 2023, from https://www.linkedin.com/in/ashlee-
perry-06211266
Bradley Loomis - recruiter - the walt disney company | linkedin.
n.d.). Retrieved February 5, 2023, from
https://www.linkedin.com/in/bradleyloomis
ESPN | linkedin. (n.d.). Retrieved February 5, 2023, from
https://www.linkedin.com/company/espn