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Smaat
‫ﺃﺭﻗﺎﻡ ﻭﺇﺣﺼﺎﺋﻴﺎﺕ‬

‫ﺍﻟﻤﺼﺪﺭ: ‪connectads.com‬‬
‫ﺃﺭﻗﺎﻡ ﻭﺇﺣﺼﺎﺋﻴﺎﺕ‬
‫ﺃﺭﻗﺎﻡ ﻭﺇﺣﺼﺎﺋﻴﺎﺕ‬
‫ﺃﺭﻗﺎﻡ ﻭﺇﺣﺼﺎﺋﻴﺎﺕ‬

‫ﺍﻟﻤﺼﺪﺭ: ‪connectads.com‬‬
‫ﺃﺭﻗﺎﻡ ﻭﺇﺣﺼﺎﺋﻴﺎﺕ‬

‫ﺍﻟﻤﺼﺪﺭ: ‪www.itu.int‬‬
‫ﺍﻟﻌﺎﻟﻢ ﺍﻟﺮﻗﻤﻲ ﺇﻟﻰ ﺃ�ﻦ ؟‬
‫ﺍﻟﺘﺴﻮ�ﻖ ﺍﻟﺮﻗﻤﻲ‬

‫ﺍﻟﻤﺼﺪﺭ: ‪emarketer.com‬‬
‫ﺍﻟﺘﺴﻮ�ﻖ ﺍﻟﺮﻗﻤﻲ ﻓﻲ ﺍﻟﺴﻌﻮﺩﻳﺔ‬

‫ﺍﻟﻤﺼﺪﺭ: ‪www.zenithoptimedia.com‬‬
Smaat
‫ﺇﻧﺠﺎزﺍﺕ‬

connectads.com :‫ﺍﻟﻤﺼﺪﺭ‬
‫ﺇﻧﺠﺎزﺍﺕ‬

connectads.com :‫ﺍﻟﻤﺼﺪﺭ‬
‫ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﺍﻟﺘﺴﻮ�ﻖ ﺍﻟﺮﻗﻤﻲ‬
‫ﻣﻴﺰاﻧﻴﺔ اﻟﺘﺴﻮﻳﻖ اﻟﺮﻗﻤﻲ ﻓﻲ ﻋﺎم 4102‬
‫ﺗﻌﺎدل ﺿﻌﻒ اﻟﻤﻴﺰاﻧﻴﺔ اﻟﻤﺨﺼﺼﺔ ﻟﻌﺎم 3102‬

‫ﺗﺤﻮﻳﻞ 07% ﻣﻦ ﻣﻴﺰاﻧﻴﺔ اﻹﻋﻼﻧﺎت اﻟﺨﺎرﺟﻴﺔ‬
‫إﻟﻰ اﻟﺘﺴﻮﻳﻖ اﻟﺮﻗﻤﻲ ﻟﻌﺎم 4102 .‬
‫ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﺍﻟﺘﺴﻮ�ﻖ ﺍﻟﺮﻗﻤﻲ‬
‫ﺇﺩﺍﺭﺓ ﺍﻻﻋﻼﻡ ﺍﻟﺮﻗﻤﻲ‬
‫ﺍﻟﻤﺆﺛ��ﻦ ﻓﻲ ﺍﻟﺸﺒﻜﺎﺕ ﺍﻹﺟﺘﻤﺎﻋﻴﺔ‬
Smaat
Smaat
‫ﺇﻳرﺍﺩﺍﺕ ﺍﻟﻤﺆﺛ��ﻦ:‬
‫ﺍﻹﺳتﺜﻤﺎﺭ ﻓﻲ ﺷﺒﻜﺎﺕ‬
‫ﺍﻟﺘﻮﺍﺻﻞ ﺍﻹﺟﺘﻤﺎﻋﻲ‬
‫ﺍﻹﺳتﺜﻤﺎﺭ ﻓﻲ ﺷﺒﻜﺎﺕ ﺍﻟﺘﻮﺍﺻﻞ ﺍﻹﺟﺘﻤﺎﻋﻲ:‬

‫اﻟﻔﻜﺮ اﻹﺳﺘﺜﻤﺎري ﺑﺪأ ﺑﺎﻟﺴﻌﻮدﻳﺔ‬
‫ﻋﺎم 2102‬

‫ﻣﺮﺣﻠـﺔ اﻹﻧﺘﻘﺎل ﻣﻦ اﻟﻌﻤﻞ اﻟﻌﺸﻮاﺋﻲ إﻟﻰ‬
‫اﻟﻌﻤﻞ اﻟﻤﻨﻈﻢ:‬
‫ﺍﻹﺳتﺜﻤﺎﺭ ﻓﻲ ﺷﺒﻜﺎﺕ ﺍﻟﺘﻮﺍﺻﻞ ﺍﻹﺟﺘﻤﺎﻋﻲ:‬

‫اﻟﻤﻌﺎدﻟﺔ اﻹﺳﺘﺜﻤﺎرﻳﺔ ﻫﻨــﺎ ﻣﻌﻜﻮﺳﺔ !‬

‫رﺑﺎﻋﻴﺔ اﻟﻨﺠﺎح ﻟﻠﺤﺴﺎب اﻹﺳﺘﺜﻤﺎري :‬
‫ﺍﻹﺳتﺜﻤﺎﺭ ﻓﻲ ﺷﺒﻜﺎﺕ ﺍﻟﺘﻮﺍﺻﻞ ﺍﻹﺟﺘﻤﺎﻋﻲ:‬

‫ﺷﺮﻛﺔ ﺳﻤﺎءات و اﻟﺸﺮاﻛﺔ ﻣﻊ اﻷﻓﺮاد .‬
‫ﻫﺎﺷﺘﺎﻕ ﺍﻟﺴﻌﻮﺩﻳﺔ:‬
‫ﻫﺎﺷﺘﺎﻕ ﺍﻟﺴﻌﻮﺩﻳﺔ:‬

‫ﻣﺸﺮﻑ ﺍﻟﻔﺘﺮﺓ‬
‫ﺍﻟﻤﺴﺎﺋﻴﺔ‬
‫ﻣﺪ�ﺮ ﺍﻟﻤﺸﺎ��ﻊ‬

‫ﻣﺪ�ﺮ ﺍﻟﺘﺤ��ﺮ‬
‫ﻣﺸﺮﻑ ﺍﻟﻔﺘﺮﺓ‬
‫ﺍﻟﺼﺒﺎﺣﻴﺔ‬

‫ﻣﺤرﺭ‬
‫ﻣﺤرﺭ‬
‫ﻣﺤرﺭ‬
‫ﻣﺤرﺭ‬
‫ﻫﺎﺷﺘﺎﻕ ﺍﻟﺴﻌﻮﺩﻳﺔ:‬

‫ﺭﻋﺎﻳﺔ ﺃﻛﺜﺮ‬
‫ﻣﻦ 71‬
‫ﺑﺮﻧﺎﻣﺞ ﻓﻲ‬
‫ﺍﻟﻴﻮﺗﻮﺏ‬

‫ﺍﻟﻤﺴﺎﻫﻤﺔ‬
‫ﻓﻲ‬
‫58 ﺣﺎﻟﺔ‬
‫ﺇﻧﺴﺎﻧﻴﺔ‬

‫ﻧﻤﺎذج ﻣﺨﺘﻠﻔﺔ ﻣﻦ اﻟﻨﺸﺮ .‬

‫ﺩﻋﻢ 41‬
‫ﻣﻮﻫﺒﺔ‬

‫)ﻣﺼﻮﺭ – ﻣﺨ�ﺝ‬
‫.. ﺍﻟﺦ(‬

‫ﺩﻋﻢ‬
‫ﺍﻟﻘﻀﺎﻳﺎ‬
‫ﺍﻹﺳﻼﻣﻴﺔ‬

‫�ﻬﺪﻑ ﺇﻟﻰ‬
‫ﺃﻥ ﻳﻜﻮﻥ‬
‫ﺍﻟﺼﻮﺭﺓ ﺍﻟﺤﻴﺔ‬
‫ﻟﻠﻤﺠﺘﻤﻊ‬
‫ﻫﺎﺷﺘﺎﻕ ﺍﻟﺴﻌﻮﺩﻳﺔ:‬

‫إﺣﺼﺎﺋﻴﺎت ﻫﺎﺷﺘﺎق اﻟﺴﻌﻮدﻳﺔ ﺣﺘﻰ ﺗﺎرﻳﺦ 13 دﻳﺴﻤﺒﺮ‬

‫إﺣﺼﺎﺋﻴﺎت ﻋﻠﻰ ﻣﺴﺘﻮى‬
‫اﻟﻌﺎﻟﻢ اﻟﻌﺮﺑﻲ )ﻟﻠﺤﺴﺎﺑﺎت‬
‫اﻟﻐﻴﺮ ﺷﺨﺼﻴﺔ(‬

‫) ﻣﻮﻗﻊ ‪( crowdbooster.com‬‬
‫ﻫﺎﺷﺘﺎﻕ ﺍﻟﺴﻌﻮﺩﻳﺔ:‬

‫إﺗﻔﺎﻗﻴﺎت ﻫﺎﺷﺘﺎق اﻟﺴﻌﻮدﻳﺔ ﻣﻊ اﻟﺼﺤﻒ :‬

‫ﻣﺤﻄﺎت إﻋﻼﻣﻴﺔ ﻧﺸﺮت ﺗﻘﺎرﻳﺮ وﻣﻘﺎﻻت:‬
‫ﻫﺎﺷﺘﺎﻕ ﺍﻟﺴﻌﻮﺩﻳﺔ:‬
‫ﻣﹸﻠﺘﻘﻰ ﻫﺎﺷﺘﺎق اﻟﺴﻌﻮدﻳﺔ:‬
‫اﻟﻔﻜﺮة: ﻣﻠﺘﻘﻰ ﺷﻬﺮي ﺟﻤﺎﻫﻴﺮي ﻟﻤﺪة 54 دﻗﻴﻘﺔ .‬
‫اﻟﻬﺪف: ﺗﻘﺪﻳﻢ ﻧﻤﻮذج ﺣﻮاري ﺷﺒﺎﺑﻲ وﻳﺘﻢ ﺗﻔﻌﻴﻞ وﻧﻘﻞ اﻟﻤﻠﺘﻘﻰ ﻋﺒﺮ‬
‫ﻫﺎﺷﺘﺎق #ﻣﻠﺘﻘﻰ_ﻫﺎﺷﺘﺎق_اﻟﺴﻌﻮدﻳﺔ‬
‫اﻟﻤﻮﻋﺪ: 72 ﻓﺒﺮاﻳﺮ‬
‫اﻟﻀﻴﻒ اﻟﻘﺎدم : أ. ﺟﻤﺎل ﺧﺎﺷﻘﺠﻲ .‬

‫ﻣﺸﺎرﻳﻊ ﻫﺎﺷﺘﺎق اﻟﺴﻌﻮدﻳﺔ اﻟﻤﺴﺘﻘﺒﻠﻴﺔ:‬
‫ﺃﺧﺒﺎﺭ ﺍﻟﺴﻌﻮﺩﻳﺔ:‬

‫ﻳﻨﺎﻳﺮ 2102‬
‫ﺃﺧﺒﺎﺭ ﺍﻟﺴﻌﻮﺩﻳﺔ:‬
‫اﻹﻧﺘﺸﺎر اﻟﻜﺒﻴﺮ ﻓﻲ اﻟﺸﺒﻜﺎت اﻹﺟﺘﻤﺎﻋﻴﺔ:‬

‫ﺣﻘﻖ أﻛﺜﺮ ﻣﻦ 2.1 ﻣﻠﻴﻮن ﻣﺘﺎﺑﻌﺔ ﺧﻼل وﻗﺖ ﻗﻴﺎﺳﻲ وﻳﺤﻘﻖ اﻟﻤﺮﻛﺰ اﻟﺨﺎﻣﺲ ﻋﺮﺑﻴﺎﹰ‬
‫ﻟﻠﺤﺴﺎﺑﺎت ﻏﻴﺮ اﻟﺸﺨﺼﻴﺔ.‬
‫ﺃﺧﺒﺎﺭ ﺍﻟﺴﻌﻮﺩﻳﺔ:‬
‫اﻹﻧﺸﺎر اﻟﻜﺒﻴﺮ ﻓﻲ اﻟﺸﺒﻜﺎت اﻹﺟﺘﻤﺎﻋﻴﺔ:‬

‫أﻛﺜﺮ ﻣﻦ 5 ﻣﻠﻴﻮن ﻣﺸﺎﻫﺪة ﻓﻲ ﻗﻨﺎة اﻟﻴﻮﺗﻮب.‬
‫ﻳﻌﺘﺒﺮ ﺣﻘﻖ أﻛﺜﺮ ﻣﻦ 23 أﻟﻒ ﻣﺘﺎﺑﻌﺔ ﺧﻼل ﻓﺘﺮة وﺟﻴﺰة.‬
‫ﺛﺎﻧﻲ ﺣﺴﺎب ﻣﻮﺛﻖ ﺳﻌﻮدﻳﺎﹰ.‬
‫ﺃﺧﺒﺎﺭ ﺍﻟﺴﻌﻮﺩﻳﺔ:‬

‫ﻣﺸﺎرﻳﻊ أﺧﺒﺎر اﻟﺴﻌﻮدﻳﺔ:‬
‫ﻋﻘﺎﺭ ﺍﻟﺴﻌﻮﺩﻳﺔ:‬

‫أﻫﺪاف إﻧﺸﺎء اﻟﺤﺴﺎب:‬
‫اﻹﻧﺘﻘﺎل اﻟﻨﻮﻋﻲ ﻟﻠﺘﺴﻮﻳﻖ وﻣﻮاﻛﺒﺔ اﻟﺘﻄﻮر واﻟﺴﺮﻋﺔ.‬
‫ﺗﻜﻮﻳﻦ ﻗﺎﻋﺔ ﺟﻤﺎﻫﺮﻳﺔ ﻛﺒﻴﺮة ﻣﻬﺘﻤﺔ ﺑﻌﺎﻟﻢ اﻟﻌﻘﺎر.‬
‫ﻋﺪم وﺟﻮد ﺣﺴﺎﺑﺎت إﺣﺘﺮاﻓﻴﺔ ﺗﻌﻤﻞ ﺑﺎﻟﺘﺴﻮﻳﻖ ﻓﻲ ﺷﺒﻜﺎت‬
‫اﻟﺘﻮاﺻﻞ اﻹﺟﺘﻤﺎﻋﻲ.‬

‫ﻟﻘﺎء ﻋﻘﺎر اﻟﺴﻌﻮدﻳﺔ:‬
‫ﻟﻘﺎء دوري ﻣﻊ أﻫﻢ رﺟﺎل اﻟﻌﻘﺎر وﻧﺸﺮﻫﺎ ﻓﻲ اﻟﺤﺴﺎب.‬
‫ﻭﺟﺒﺎﺕ 51 ﺛﺎﻧﻴﺔ:‬
‫ﻣﺴﺘﻘﺒﻞ ﺳﻤﺎءﺍﺕ‬
TwitAds ‫ﺑﺮﻧﺎﻣﺞ‬
‫ﺑﺮﻧﺎﻣﺞ ‪TwitAds‬‬
‫ﺗﻨﻈﻴﻢ ﺳﺮﻳﻊ ﻟﻠﺤﻤﻠﺔ اﻹﻋﻼﻧﻴﺔ:‬
‫ﺑﺮﻧﺎﻣﺞ ‪TwitAds‬‬
‫ﻧﺸﺮ ﺗﻠﻘﺎﺋﻲ ﻟﻠﺘﻐﺮﻳﺪات ﻓﻲ اﻟﻤﻮاﻋﻴﺪ اﻟﻤﺤﺪدة ﺑﻌﺪ ﻣﻮاﻓﻘﺔ اﻟﻤﻐﺮدﻳﻦ:‬
‫ﺑﺮﻧﺎﻣﺞ ‪TwitAds‬‬
‫ﺗﻔﺎﺻﻴﻞ اﻟﻌﺮوض ﻟﻠﻤﻐﺮدﻳﻦ ﻣﻊ اﻹﺷﻌﺎر ﺑﺎﻟﺒﺮﻳﺪ اﻻﻟﻜﺘﺮوﻧﻲ ورﺳﺎﺋﻞ اﻟﺠﻮال:‬
‫ﺑﺮﻧﺎﻣﺞ ‪TwitAds‬‬
‫ﻧﻈﺎم ﻣﺎﻟﻲ ﻳﻮﺿﺢ ﺗﻔﺎﺻﻴﻞ اﻟﺘﻐﺮﻳﺪات اﻟﻤﻨﺸﻮرة واﻟﺪﻓﻌﺎت اﻟﻤﺎﻟﻴﺔ:‬
‫ﺑﺮﻧﺎﻣﺞ ‪TwitAds‬‬
‫ﻧﻈﺎم دﻓﻊ ﻋﻦ ﻃﺮﻳﻖ اﻟﺒﻄﺎﻗﺎت اﻻﺋﺘﻤﺎﻧﻴﺔ:‬
‫ﺑﺮﻧﺎﻣﺞ ‪TwitAds‬‬
‫ﻧﻈﺎم دﻋﻢ ﻓﻨﻲ ﻣﺘﻘﺪم:‬
‫ﺑﺮﻧﺎﻣﺞ ‪TwitAds‬‬
‫ﻣﻦ ﺍﻟﻤزﺍﻳﺎ:‬
‫ﺧﺼﻮﺻﻴﺔ ﺗﺎﻣﺔ ﻟﻠﻤﻐﺮدﻳﻦ.‬
‫ﻣﺘﺎﺑﻌﺔ ﻟﺤﺎﻟﺔ اﻟﻄﻠﺐ ﻓﻲ ﺟﻤﻴﻊ ﻣﺮاﺣﻠﻪ.‬
‫ﻧﻈﺎم ﻣﺘﻌﺪد ﻟﻠﺤﻤﻼت اﻹﻋﻼﻧﻴﺔ، ﺣﺴﺎﺑﺎت ﺗﻮﻳﺘﺮ، اﻟﺤﺴﺎﺑﺎت اﻟﺒﻨﻜﻴﺔ.‬
‫ﻋﻨﺪ ﻓﺼﻞ ﺻﻼﺣﻴﺔ اﻟﺪﺧﻮل ‪ ، API‬ﻳﺘﻢ إرﺳﺎل ﺑﺮﻳﺪ اﻟﻜﺘﺮوﻧﻲ ورﺳﺎﻟﺔ ‪ SMS‬ﻟﻠﻨﺎﺷﺮ.‬

‫ﺧﻮادم ﺳﺤﺎﺑﻴﺔ ﻟﺘﺤﻤﻞ اﻟﻀﻐﻂ اﻟﻌﺎﻟﻲ وﺿﻤﺎن اﺳﺘﻘﺮار اﻟﺒﺮﻧﺎﻣﺞ.‬
‫ﺭﻛﻴﻦ:‬
‫ﺭﻛﻴﻦ:‬
‫اﺳﺘﻄﻼع أﺳﺒﻮﻋﻲ ﻓﻲ ﻗﻀﺎﻳﺎ ﺗﻬﺘﻢ ﺑﺎﻟﺸﺄن اﻟﺴﻌﻮدي.‬
‫اﺳﺘﻄﻼﻋﺎت واﺳﺘﻔﺘﺎءات ﻣﺒﻨﻴﺔ ﻋﻠﻰ ﻣﺴﺘﻮى ﻋﺎلﹴ ﻣﻦ اﻟﻤﻬﻨﻴﺔ واﻟﺤﻴﺎدﻳﺔ.‬
‫اﺳﺘﻄﻼﻋﺎت ﻗﺼﻴﺮة ﻣﻦ دون ﻣﻮﻋﺪ ﻣﺴﺒﻖ ﻟﻀﻤﺎن ﻧﺘﺎﺋﺞ دﻗﻴﻘﺔ.‬
‫ﺗﺤﻘﻴﻖ أرﻗﺎم ﻣﺸﺎرﻛﺔ ﻋﺎﻟﻴﺔ ﻋﺒﺮ ﻗﻨﻮات اﻟﻨﺸﺮ اﻟﻜﺒﻴﺮة.‬
‫ﺗﺤﻠﻴﻞ اﻟﻨﺘﺎﺋﺞ وﻣﻦ ﺛﻢ ﻧﺸﺮﻫﺎ ﺑﻌﺪ اﻻﺳﺘﻄﻼع ﻣﺒﺎﺷﺮة.‬
‫اﺳﺘﻄﻼﻋﺎت ﻓﻲ ﻗﻀﺎﻳﺎ: اﺟﺘﻤﺎﻋﻴﺔ، رﻳﺎﺿﻴﺔ، ﺳﻴﺎﺳﻴﺔ، اﻗﺘﺼﺎدﻳﺔ.‬
‫ﺣﺴﺎب رﻛﻴﻦ: ‪rakeen_polls‬‬
‫ﺍﻟﻮﻛﺎﻟﺔ ﺍﻟﺤﺼ��ﺔ‬
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‫ﺷﻜرﺍ ﻟﻜﻢ..‬

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