1. We H e l p B r a n d s Te l l T h e i r S t o r y
Client: Client Name
Submitted By: User Assigned
Delivered On: Date Submitted
Project Proposal: Proposal Name
Web Audit Strategy
Proposal Template

2. Cover Letter
2
Dear Client Name,
You thought you've been set up; you've got a website. However, it turns out
that you don't get enough traffic to the site and you don't convert people
once they even do it. That's an issue because if people don't find you online
or buy your services, what's the point? The problem is probably that your
site is built with outdated technology. It happens to everyone but your
business needs to stay ahead of everyone. And while your website may be
the engine of your online strategy but you can’t ignore the critical role
search, advertising, and social media play in generating traffic.
We need a comprehensive website audit and strategy to properly assess
how we can improve your site. It's like an MRI online. The results will tell us
what's happening to your site - what's going on, what's not going on, how
users interact with the site. This will arm us with the information we need to
develop a plan of attack to get your website back on track, generating high
quality traffic, converting visitors into customers, and improving your
productivity by making it easy for you to maintain moving forward.
Sincerely,
User assigned
User title
Company name

3. Context
3
Project Summary
Our Offerings
Website Strategy
Timeframe
Your Investment
About Us
Why Us?
Our Team
Testimonials
Statement of Work & Contract
Next Steps
Project Costs
Scope of Services

4. Project Summary for Web Audit Strategy
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Company name was amazing to
work with on our redesign project.
They were professional, knowledgeable
& a delight to be around.
My sales increased
10% after the launch.”
At Sender Company, we follow a structured audit process that
addresses the following components of your website strategy:
Project Goals
• Site Performance
• Site Architecture
• SEO
• UX Design
Our Solution
Results
Once we’ve completed these four key stages of the website strategy audit process, we will compile a detailed
report of your site’s traffic patterns, sources, and conversion rates, along with details regarding your site’s
architecture and overall performance.

5. Our Offerings Website Audit Process
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SEO is an important part of your website’s overall impact on your company’s growth. We conduct a thorough SEO audit in two key phases:
• Your website’s architecture is extremely important.
• A well-designed website will load quickly on all browsers and devices, be easy to update and maintain, and be secure against malicious attacks.
• Our web development team will thoroughly analyze your website’s structure.
• We will identify any issues related to your site’s CMS, plugins, or hosting configuration.
• Ensuring that each of these items are configured correctly will ensure that your website is stable , reliable, and secure.
Site Architecture Analysis
SEO Analysis
Technical SEO:
We analyze your site’s page hierarchy, link profile, page tags, and meta descriptions
to ensure that your off-page SEO is designed properly.
On-page SEO:
We analyze your site’s content to identify your current keyword placement and
density. This will allow us to identify which keywords you’re targeting effectively, and
which ones you aren’t capitalizing on.
• We begin every website audit by analyzing your website analytics.
• This allows us to set baseline performance metrics for your website, including traffic volume, traffic sources, search engine rankings, and conversion rates.
• Your text here
• Your text here
• Your text here
Site Performance Analysis

6. Our Offerings Website Audit Process cont.
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UX Analysis
• UX design plays an important role in your website’s ability to convert visitors into marketing qualified leads (MQLs).
• Our UX team will identify the current state of your website’s user journey, and identify any inefficiencies in the following areas:
• CTA Placement
• Overall Branding
• Content Structure
Optional: SEO Report
• Understanding which keywords to target with your SEO strategy can put you in search results ahead of your competitors, improving
the traffic volume of your website and generating leads.
• If you choose to include this optional report in your web audit report package, we will analyze search engine traffic and competition
for keywords related to your brand and products, and deliver a detailed report that covers those keywords that you should focus on
with your website’s content.

7. Scope of Services (1/2)
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During the website audit process, there are several aspects of your site that we examine. In how
well your website can meet your business goals, they all play an important role.
Analytics
• We will begin by examining your current traffic patterns and conversion rates
• We want to find out where your traffic comes from ; how do your website users behave ; and, most importantly, where do we want to improve?
User-Experience Strategy
• We need to know who your target audience is.
• From there we can break that down to create people and scenarios for users.
• This will help us set the stage for user testing to reveal why your website doesn't work the way you want it to
Content Audit
• Messaging is important and the messenger could just shoot your website. For quality, consistency, structure, and architecture of information, we will
review the content on your website
SEO Audit
• Our 6-step SEO audit enables us to conduct thorough research on your existing site and provide specific recommendations for improving your rankings.
• We will look at things such as on-page rankings, off-page metrics such as backlinks and indexability

8. Scope of Services (2/2)
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Social Media Strategy
• By combining a review of your existing social commitment with the results of previous user testing, we will be able to determine which channels to focus on, the
types of content to be produced, and the frequency of posting to give you the best return on investment.
Email
• By reviewing your current email marketing activities, we can develop a strategy that will reach fans and customers, drive your website subscribers and drive a
drip campaign to keep your subscribers engaged with marketing automation software
Branding
• Your brand in the online world is a powerful player.
• We will review your current website branding, make suggestions for refinement based on your target audience, and develop a strategy to ensure that all
channels are consistent with your branding.
Technology
• Accessibility and maintainability are the foundations to a effective website.
• We’ll review your front-end code and your back end platform to find ways we can improve on efficiency.
Governance
• Based on all aspects of the website audit, our final step will be to develop a framework to ensure that moving forward your website is always kept up-to-date and
evolving, along with your business.

9. Website Strategy Audit Schedule
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The following table details the projected completion date for each of the web audit phases listed above.
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Phase Date
Performance Analysis Performance Analysis.Date
Site Architecture Analysis [Site Architecture.Date]
SEO Analysis [SEO.Date]
UX Analysis [UX.Date]

10. Timeframe for Web Audit Strategy
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Phase Week
Discovery/ kick-off meeting 1
Research and Audit 2-3
Present Strategy 4
Your Text Here Your Text Here
We will need about 12 weeks from start to finish to complete the work outlined in the scope of the project, depending on when we receive
feedback at each milestone.
We are ready to start work immediately upon signing the proposal.
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11. Project Costs Web Audit Strategy
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• The table below details the costs associated with the audit of your website.
• You can check the box next to "Optional SEO Report" to indicate at the end of the audit whether you want this optional report.
Name Price Subtotal
Website Strategy Audit $5,000.00 $5,000.00
Optional SEO Report $499.00 $499.00
Subtotal: $5,499.00
Total: $5,499.00
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12. Your Investment Web Audit Strategy
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Description Price
Website Audit & Strategy $5,000
Total $5,000
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• Below is the estimated budget based on the scope of services outlined in this proposal earlier.
• Please leave a comment and let us know if you have any questions about our pricing or need to increase or decrease
the work scope.
Core Budget

13. Background:
• Add details on company’s history
• Previous line of services
• How it all started etc.
• Other key points
Company’s Vision: This slide is 100% editable. Adapt it to your needs and
capture your audience's attention
Company’s Mission: This slide is 100% editable. Adapt it to your needs and
capture your audience's attention
Our Focus: We believe it's all about you. Our focus is on meeting and surpassing
your personal short- and long-term financial goals, creating and implementing
processes for regularly reviewing and evaluating how your portfolio is doing, and
maximizing your return on investment over time
Founded in: 1956
About Us for Web Audit Strategy
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14. Why Us for Web Audit Strategy ?
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• We're all about the experience at the name of the
company.
• We design simple, compelling and functional websites that
make it easy for users to quickly find exactly what they are
looking for when they arrive at your site and then convert
them into paying customers.
• It’s about creating a online experience that transforms
users into followers, customers into ambassadors.
• We do this by listening to you, understanding your target
audience, and putting our extensive online knowledge to
work on a plan that will improve your business goals and
change the way you think about the potential of the
internet.
• if you’re wondering, we’re mobile first. It’s not just the way
of the future. It’s the way of right now.

15. Thomas Stevens
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Managing Partner
Martine Pyrch
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Managing Partner
Our Team for Web Audit Strategy (1/2)
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16. Leonard Nimoy
Job Title Here
Matt Kapers
Job Title Here
Nichelle Nichols
Job Title Here
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Our Team for Web Audit Strategy (2/2)
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17. Testimonials for Web Audit Strategy (1/2)
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Having the right security at big radeo events is super important. ( company _ name) staff member keep competitors & the
public safe, & they do it with a smile.
- Chris Evans, Executive
Last year, I started receiving death threats. I was afraid I was going to get shot! (company _ name) put people &
systems in place to protect me & my family. Finally, I could get back to normal & enjoy life. Now, it all just seems like a
bad dream.
- James Bond, Director

18. Testimonials for Web Audit Strategy (2/2)
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"Last year, I started receiving death threats. I was afraid I was going to get shot! (company _ name) put people & systems in place to
protect me & my family. Finally, I could get back to normal & enjoy life. Now, it all just seems like a bad dream.
- Kelly Smith, Art Director
Having the right security at big radeo events is super important. ( company _ name) staff member keep competitors & the public
safe, & they do it with a smile.
- Dom, Finance Executive
Beauty pageants might look like nothing more than a bunch of women in high heels & sequins, but let me tell you – they are a
security nightmare. Seems like everyone wants a souvenir. Tiaras, sashes, dress tape, it all goes missing! (company _name)
protects my ladies & their trade secrets.
- Alan Sue, Logistics Manager

19. Statement of Work & Contract for Web Audit Strategy
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This is a sample contract - we are not lawyers and recommend you
having your own legal counsel review any contract prior to sending out
• Services and Payment
• Ownership; Rights; Proprietary Information; Publicity.
• Warranty
• Termination
• Relationship of the Parties
• Assignment
• Notice
• Miscellaneous
Exhibit A
Services & Fees
Services:
Consultant will perform a web audit and strategy for the company as described in
the proposal Scope of Service section. Final deliverable will be a PDF document.
Term:
The term will begin on [date]
Fees:
{total} flat fee in 2 payments. 50% to start work [date] and 50% after the web
audit and strategy document has been delivered
Expense Reimbursement:
Limited to reasonable telephone expenses, coach class (or equivalent)
transportation, accommodation and meals authorized by Company in writing
in advance ; payable 30 days after receipt of the itemized invoice.

20. Please read the previous page contract to make sure you understand all the details of
working with us. It is really important to us that everything is transparent from the start and
that it is understood to lay a solid foundation for a great working relationship.
Please let us know if you have any questions at all. We are pleased to clarify any points and
we may be able to sort out some items together. We are committed to finding the best way to
collaborate.
Please click the ' sign here ' button below once you feel confident about
everything and are ready to move forward.
Sign in the box that pops up to make the acceptance official.
Once we receive notification of your acceptance, we’ll contact you shortly to sort out
next steps and get the project rolling.
We’ll email you a separate copy of the signed contract for your
records.
If you’d like to speak to us by phone, don’t hesitate to call user phone
Signature
Proposal Lead
User Assigned:
User Title:
Signature
Default Contact
Client Name:
Next Steps for Web Audit Strategy
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21. Contact Us for Web Audit Strategy
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Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com

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ProposalTemplate

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24. Our Mission for Web Audit Strategy Proposal Template
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Vision
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Mission
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Goal

25. 30 60 90 Days Plan for Web Audit Strategy Proposal Template
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30Days Plan
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60Days Plan
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90Days Plan
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26. Timeline for Web Audit Strategy Proposal Template
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2020
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27. Roadmap for Web Audit Strategy Proposal Template
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2019
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