Private Equity
Company XX

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Table Of Contents
Executive Summary XX
Key Highlights XX
Organizational Structure XX
Milestones Achieved XX
The Problem XX
The Solution XX
Geographical Footprint XX
Product / Services XX
Strong Customer Retention XX
Market Leader in a Segment XX
U.S.P Slide XX
Competitive Landscape XX
Technology Trend XX
Business Model XX
Revenue Model XX
Growth Strategy XX
Marketing Strategy XX
Market Size XX
Financial Summary XX
Financial Projection XX
Financing XX
Use of Funds XX
Shareholding Pattern XX
Exit Strategy XX
Geographical Expansion XX
Benefits of Funding XX
Title Slide No. Title Slide No.
2

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Executive Summary
Net Revenue 1,703.1 2,022.0 3,184.5 3,476.6 30.4%
% Growth in Revenue 14.4% 19.0% 57.3% 9.8%
EBITDA 261.3 361.6 746.9 781.8 40.1%
% EBITDA 15.3% 17.8% 23.4% 22.3%
PAT 162.0 187.7 350.0 337.7 33.7%
% PAT 9.5% 9.2% 11.0% 9.6%
Net Worth 405.3 844.8 1,017.3 1,303.3
Net Debt 916.5 1,059.4 953.8 2,119.3
ROCE (%) 21.0% 18.9% 33.5% 24.6%
Net Revenue 1,703.1 2,022.0 3,184.5 3,476.6
Company XX introduction line
Key USP and competitive advantage
Key clients
Major accreditations and certifications for the company
Company infrastructure of location advantage, if any
Market leader/product leader/new product/idea
First to implement anything
Staff/workforce updates
Company
Overview
Financials
Particulars ($ MM) FY15 FY16 FY17FY17 FY18EFY18 FY15-18 CAGRFY19
3

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Key Highlights 4
India’s top
telecom company
1st
Leader in automobile
components in India
1st
Only Indian company
provider having a XYZ
certification
1 10
Amongst world’s top 10
automobile companies
Number of countries
company XX exports to
20+
Number of
certified welders
125+
Average ROCE
(FY12-17)
24.3%
5 year revenue
CAGR (FY12-17)
30%

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The Problem 5
Problem 2
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Problem 3
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Problem 1
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The Solution
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Save Time
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Save Money
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Save Energy
If the investor has no
clue what the product
does even after getting
deep into a pitch; now
is the time for a short
explanation or demo
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XX Has A Well Planned Growth Strategy
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Product Mix
Qualifications /
Accreditations
Customer Segment
Target Geographies
End product
Industry Footprint
This slide will make the
investor understand that
you have a clear vision for
growth. We have added
the most commonly used
growth strategies which
can be altered by you as
per your requirement
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Growth Strategy Summarized
Present areas of Focus
Future areas of Focus
01
02
03
04
05
06
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Financial Projections - Income Statement
Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-22
Net Sales 3,476.6 4,632.6 6,421.4 8,542.4 11,451.0 14,418.8 18,109.4
Expenses
Cost of Goods Sold 2,200.4 2,859.0 4,148.2 5,467.2 7,271.4 9,156.0 11,499.5
Employee Benefit Expense 226.5 280.5 321.1 507.2 583.9 675.3 875.4
Other Expenses 299.7 552.9 570.1 728.9 939.7 1,162.5 1,429.8
EBITDA 781.8 971.7 1,409.1 1,868.5 2,687.8 3,459.5 4,342.0
% EBITDA 22.3% 20.8% 21.9% 21.8% 23.4% 23.9% 23.9%
Financing cost 273.9 293.0 305.3 361.9 423.0 500.6 646.0
Profit after Tax 337.7 409.5 691.5 972.9 1,614.7 2,109.5 2,361.8
% PAT 9.6% 8.8% 10.7% 11.4% 14.1% 14.6% 13.0%
Income Statement (USD MM)
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Financial Projections - Balance Sheet
Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-22
Shareholders‘ Equity 1,632.4 1,856.0 3,247.5 4,220.4 5,835.2 7,944.6 10,306.4
Non–current Liabilities 989.0 1,155.0 1,033.3 829.1 744.2 569.8 1,285.4
Short–term Borrowings 1,603.8 1,681.6 2,139.6 2,835.0 3,813.4 4,797.6 5,982.1
Trade Payables 433.7 682.6 852.4 1,123.4 1,494.1 1,881.4 2,362.9
Current Liabilities 2,438.1 3,258.5 4,097.1 5,434.9 7,287.5 9,170.6 11,472.5
Total Liabilities 4,730.4 5,904.1 8,012.6 10,119.1 13,501.5 17,319.7 22,699.0
Total Fixed Assets 1,751.3 2,073.3 2,734.8 2,726.7 2,848.2 2,943.7 4,462.7
Inventories 1,215.8 1,355.2 2,120.6 2,754.6 3,649.3 4,569.9 5,730.8
Trade Receivables 1,061.3 1,713.1 2,068.3 2,742.9 3,657.9 4,596.4 5,752.4
Cash and Bank Balances 258.8 264.4 375.5 1,018.9 2,288.3 3,948.9 5,287.4
Short–term Loans & Advances 131.6 290.6 325.8 387.1 456.4 530.7 623.2
Current Assets 2,747.8 3,624.0 4,890.9 6,904.1 10,052.5 13,646.5 17,394.5
Total Assets 4,730.4 5,904.1 8,012.6 10,119.1 13,501.5 17,319.7 22,699.0
Balance Sheet (USD MM)
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Financing
Investment Terms:
» Preferred Equity (convertible in to common) @ X
pre-money valuation
» Convertible note @ $X valuation cap; 1.5 X premium
How much capital are you willing to raise? - $5 MM
Valuation of the company - $10 MM
You need to have a clear
idea on the valuation of
company, and how much
equity are you willing to
dilute before going to
any investor
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Use Of Funds
Operational Cost
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New Hires
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Product Development
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40%
18%
30%
12%
Relevant Example: Sales &
Marketing, Hire key
employees, Founder
Salaries; Build out/further
develop technology, File
patents; Achieve key
milestones: 1st client?
Breakeven time? 3x
Revenue growth?
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Goals Of Funding
Employees
headcount will reach
5000
Market Share
will increase by
13%
Production Capacity
will increase by
20%
Operating cost
will reduce by
50%
Revenue will
increase by
80%
» Customer Base is projected to reach 1 MM users
» Annual Production will reach XX metric tones
» Geographic diversification will reduce the associated risk
» Increased Cash burn rate will help in addition of new customers at a faster rate Add few data points
which will support the
implications of after-
effects of funding
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Shareholding Pattern
41 26.8%
15 9.8%
15 3.3%
85 55.5%
12 7.8%
158 100%
45 35.7%
47 37.3%
09 7.1%
12 9.5%
13 10.3%
126 100%
Name 1
Name 2
Name 3
Name 4
Name 5
Name 6
TotalBefore Funding
Total Shares %
After Funding
Total Shares %
14

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Exit Strategy
Financial Buyer:
Will your company generate excess cash flow that could
make it attractive to financial buyers to generate a return?
Acquisition:
Most likely exit options for companies:
» Name potential companies (any unique relationship with them)
» Name type/category of companies that could acquire you?
» Why would they acquire you? How do you fir in their category?
» Why won’t they try to built it themselves?
IPO:
Least likely exit for a company, but a probability. Preferred
strategy only when no buyer could afford the valuation of
your company.
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Organization Chart
Name
Managing Director
Name
CEO
Name
Head-Employee
Relation & Admin
Name
Head-QA
Name
Production
Name
Head
Bending
Name
Head-
Business
Strategy
Name
Head-
Financial
Name
Executive
Director
Name
Head-
Customer
Relations
Name
Quality
Control
Name
Head-
materials
Name
Head-Projects
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Milestones Achieved 1
Highlight 3
You can mention any
significant developments
that happened during this
period.
FY15
Highlight 2
You can mention any
significant developments
that happened during
this period.
FY14
Highlight 1
You can mention any
significant developments
that happened during
this period.
FY13
Highlight 4
You can mention any
significant developments
that happened during
this period.
FY16
Adding few success
stories with the
investors will grab
their eyeballs and
further support your
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Milestones Achieved 2
FY14
You can mention
any significant
developments that
happened during
this period.
Highlight 1
You can mention
any significant
developments that
happened during
this period.
Highlight 3
FY16
You can mention
any significant
developments that
happened during
this period.
Highlight 2
FY15
You can mention
any significant
developments that
happened during
this period.
Highlight 4
FY17
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Geographical Footprint
Canada
Brazil
Russia
South
Africa
Australia
Company XX Facilities
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Engineering Facilities
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Business Development and
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Offshore Facility (Proposed)
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Geographic Expansion – Inorganic Opportunity 20
Overview
Key Points
Other relevant details
about this expansion
Location
Add Location
Details
Infrastructure
Add details such as Land area,
Production Capacity etc.
Current Status and Process Going Forward
» Current Status Details
» How much time will this expansion take?
» Other details about expansion process
Benefits
Benefit 1: Sub- Point
Benefit 2: Sub- Point
Benefit 3: Sub- Point
Benefit 4: Sub- Point
Benefit 5: Sub- Point
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Emphasis Geographic & Product Expansion
02
04
06
01
03
05
07
Diversification
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Investment Benefits
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Location Benefits
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Cultural Benefits
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Financial Benefits
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Stable Infrastructure
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Better Logistics
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Company XX Has Wide Range Of Products/Services 22
Product Segment 1
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Product Segment 2
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Product Segment 3
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Customers preferring
Segment 1
Customers preferring
Segment 2
Customers preferring
Segment 3
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along With Superior Technical Capabilities 23
Capability 1
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Capability 2
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Capability 3
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Capability 4
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Your Text Here
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and State Of The Art Infrastructure/ Manufacturing 24

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Strong Customer Retention
Customer 1 25 Years 2,723
Customer 2 22 Years 1,734
Customer 3 9 Years 2,603
Customer 4 7 Years 1,061
Customer 5 6 Years 718
Customer 6 3 Years 2,769
Company XX has successfully capitalized on exiting
reference list to add major international clients
Prospective
Customers
FY13 FY14 FY15 FY16
Customer
Relationship
Duration
Last 5 yrs Avg.
Rev. ($MM)
Key Customer Relationship
Comments to be added
about client experiences,
relationship with particular
client, special events
Snapshots of client
feedback could also be
added in this space
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Market Leader In A Segment
Company XX Capabilities
List of all the accreditations and quality standard certifications
Details on past experience with the customers / production etc.
Details on company infrastructure, production size etc.
Information on company workforce, contractual labors etc.
List of all approvals required by customers
Parameters
High quality standards
Past experience
Sizable, state of the art
facility required
Highly skilled
workforce required
Stringent vendor approvals
and pre-Qs required
Add the key
parameters in which
your company is a
market leader. We
have shortlisted
some of them for
your reference
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Competitive Cost Advantage
Parameter Company XX Competitor 1 Competitor 2 Remarks
Comparison Between XX And Competitors
Parameter 1 120 ~130 to 140 150-160 › Add comments
Parameter 2 50-60 60-75 200-250 › Add comments
Parameter 3 300-310 340-350 350-410
Net cost advantage 10-15% 30-40% › Add comments
This slide will highlight
your competitive
advantage in different
parameters. Try to be
as realistic as possible.
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Competitive Landscape
Industry Segment 1
Industry Segment 2
Industry Segment 3
Company Logos
Company Logos
Company Logos
Indirect Competitors
Company Logos
Company Logos
Company Logos
Direct Competitors
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Product Comparison
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6

 

 






Company Indirect Competitor
XX A B C CBA
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SWOT Analysis
O
Opportunities
Weaknesses
W
T
Threats
S Strengths
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Technology Trend
Parameter 1 Technical Details
Parameter 2 Technical Details
Parameter 3 Technical Details
Parameter 4 Technical Details
Parameter 5 Technical Details
Technology X Technology XY Technology XYZ
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Advantages of using technology XYZ over other players
Parameters Technology XYZ
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Conclusion of using
this technology
Show the pattern in
which technology has
changed in this
industry and how you
adapted yourself with
this change.
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Business Model
User Acquisition Gather User information Intelligent Suggestions User switches = Referral fee
From:
» Advertising
» Email
» Distribution partners
Includes:
» A/c types
» Spending pattern
» Credit history
» Demographics & preferences
Based on:
» History
» Usage
» Spending habits
» Current market deals/rates
Fee types:
» Bank A/c
» Credit card
» Cell phone carrier
» ISP
» Loan
Company XX makes money when users make money rather than
relying on creating value through added service
Future Potential: Advertising
=
Premium
targeted ads+
Premium
targeted ads+
High quality
user data
Large expected
user base
This slide will be helpful
in making the investor
understand about how
your company works,
generates revenue and
structure of your
business model
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Revenue Model
Pricing? –
Whether You Charge Flat Fee Or %?
Recurring Revenue Frequency –
Once Every Six Months / Once A Year
Expected Conversion Rate To Get A Paid Client –
10% Of Total Customers
Expected ARPU? –
$ 100
Cost To Acquire A Customer?
$100
Life-time Value Of A Customer?
$5000
We have considered 6
most important and
commonly considered
factors which are
expected by the
investors to be a part
of their revenue model
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Marketing Strategy 34
Email Marketing
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Analytics And Reporting
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Paid Advertising
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Collaboration
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Blog
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Website Design
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Search Engine Optimization
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Marketing
Strategy

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Addressable Market In Sector 1
Addressable Market In Sector 1
58 58.7 57 56
25 27 24 20
94
63
10 11
61
54
73
10
0
50
100
150
200
250
2014-2020 2021-2025 2026-2030 2031-2035
Biofuels Bioenergy Nuclear Fossil Fules
Expected global annual investment in Power (Nuclear,
Fossil, Bioenergy, Biofuels)
Xx’s Addressable Market (On Annual Basis)
USD 3.2 bn
XX’s target geographies
50%
5%
4%
13%
3%
15%
10%
Other
China
South Africa
Europe
Japan
US
India
Show the market potential in
each of your segment and try
to be as realistic as possible.
You can use two approaches:
1. Bottom-up approach where
you calculate and show the
working or 2. direct approach
where do you do some
secondary research for the
market size
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Xx Is Targeting A Large Addressable Market
$1.00
$3.00
$6.30
$6.40
Sector 4
Sector 3
Sector 2
Sector 1
USD
XX has a large market
potential of
USD 16.7 bn
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37
» Quarterly Revenue Split
» Revenue Spilt By Geography
» Revenue Split By Product Mix
» Revenue Split By Segment/Sector
Revenue Split
Summary Financials
» Revenue And Gross Profit
» EBITDA And EBITDA Margin
» PAT And PAT Margin
» WC Analysis
» ROCE And ROE
Financial
Summary

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Summary Financials – Revenue, EBITDA, PAT
Revenue & Gross Profit
(USD MM)
Cagr: 30%
1,703
2,022
3,184
425 657
1,168
24.90%
32.30% 36.50%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
0
2,000
4,000
6,000
8,000
10,000
12,000
FY 15 FY 16 FY 17
Revenue Gross Profit Gross Profit Margin
261
362
747
15.30%
17.80%
23.40%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
0
400
800
FY 15 FY 16 FY 17
EBITDA EBITDA %
EBITDA & EBITDA Margin
(USD MM)
Cagr: 40%
8.00%
8.50%
9.00%
9.50%
10.00%
10.50%
11.00%
11.50%
0
400
800
1200
1600
FY 01 FY 02 FY03
PAT PAT% Column1
Cagr: 34%
PAT & PAT Margin (USD
MM)
Comments On Growth/Decline In Financial Statements & Ratios
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Summary Financials – WC Analysis, ROCE, ROE
1,355
2,121
2,755
1,713
2,068
2,743
-683 -852 -1,123
-691
-839
-1,123
97
109
113
-13
7
27
47
67
87
107
127
-2,000
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
Inventories Trade Receivables
Trade Payables Other Net Current Assets
NWC NWC Days
Comments on growth/decline in financial statements & ratios
Working Capital Analysis (USD MM)
21.00%
18.90%
33.50%
47.00%
30.00%
37.60%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
FY15 FY16 FY17
ROCE ROE
Comments on growth/decline in financial statements & ratios
ROCE and ROE
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Revenue Split – By Quarter & Geography
273
240
702
432
433
722
423
613
649
574 736 1,112
0%
20%
40%
60%
80%
100%
FY15 FY16 FY17
Q1 Q2 Q3 Q4
Revenue Split by Quarter (USD MM)
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Revenue Split by Geography (USD MM)
2,237
1,217
4,335
1,240 3,404
2,086
3,477
4,621
6,421
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
FY 15 FY 16 FY 17
Domestic Exports Column1
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Revenue Split – By Product And Segment 41
Revenue by Product (USD MM)
6,800 7,572
9,561
1,460
3,241
2,350
345
444
336
1,382
1,380
1,562
9,987
12,637
13,808
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
FY15 FY16 FY17
Carbon steel Alloy steel Stainless steel Fitting 2
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0
200
400
600
800
1000
1200
1400
FY15 FY16 FY17
Segment 1 Segment 2 Segment 3 Segment 4
Revenue by Segment (USD MM)
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Client Testimonials
Client 2
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Client 1
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Client 3
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43
C ffee Break
30min

Our Charts &
Graphs
44

0 20 40 60 80 100
FY 01
FY 02
FY 03
FY 04
» Product 2» Product 1
70%
55%
40%
30%
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45
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Stacked
Bar

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Donut Chart
35%
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20%
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8%
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15%
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19%
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3%
46

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Clustered Column
20
35
26
46
0
10
20
30
40
50
Jan Feb Mar Apr
Profit(Inpercentage)
» Product 1
15
26
38
48
0
10
20
30
40
50
Jan Feb Mar Apr
Profit(Inpercentage)
» Product 2
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
47

0%
100%
200%
300%
400%
500%
600%
FY01 FY02 FY03 FY04
Inpercentage
» Product 1 » Product 2 » Product 3
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48
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Clustered
Column - Line

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Stacked Column
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40 40 60 80 100 120 140
180 20090 110
140
170
206
230
260
270
370
0
50
100
150
200
250
300
350
400
450
500
550
600
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Inmillion
» Product 1 » Product 2
49

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Scatter Bubble Chart
12
10
30
50 48
43
25
23
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Inprice
5%
15%
20%
22%
32%
40%
46%
35%
Highest
Sale
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
50

0
10
20
30
40
50
60
70
80
90
100
FY01 FY02 FY03 FY04 FY05 FY06 FY07
Inpercentage
50%» Product 1 » Product 2
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51
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Area Chart

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Pie Chart
30%
25%
20%
10%
15%
Product 5
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Product 4
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Product 3
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Product 2
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Product 1
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52

Jan
Feb
Mar
Apr
May
Jun
» Product 1
» Product 2
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53
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Radar Chart

Additional
Slides
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55
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Our Team 56
Marry Dsouza
Director
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Lora Peter
Manager
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John Carter
CEO & Founder
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Jessica Parker
Advisor
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Elisabeth Finder
Designer
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Parth Disuza
Assistant Manager
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About Us 57

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Comparison 58
Male
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35%
Female
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65%
VS

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Financial 59
45%
Minimum
75%
Medium
95%
Maximum
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Quotes 60
It’s not just about being better. It’s about
being different. You need to give people a
reason to Choose Your Business.

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Dashboard
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61

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Brazil
Nigeria
China
United
States
Location 62

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Post It
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63

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Timeline
2014
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2015
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2016
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2017
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2018
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Today
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Puzzle
01
02
03
04
05
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65

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Circular
01
02
03
04
05
06
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Target
01
02
03
04
05
06
07
08
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67

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Venn
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68

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Mind Map
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69

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Matrix
HighLow
Low High
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Lego 71
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01
02
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03
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05
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04
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Silhouettes 72

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Hierarchy
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Here
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Bulb Or Idea
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01
02
03
04
05
74

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Funnel
01
02
03
04
05
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Contact Us
Name 1
Email ID
Contact Details
Name 1
Email ID
Contact Details
Name 1
Email ID
Contact Details
Office 1
Address with
Contact details.
Office 2
Address with
Contact details.
76

77
Thank You
We are a professional
Company
Address:
# street number, city, state
Email Address:
emailaddress123@gmail.com
Contact Numbers:
0123456789