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1. MARKET POSITIONING
Your Company Name

2. Market Positioning
www.company.com 2
Attributes which sets
you apart
If customers are not
using your product,
then what are they
using
Biggest benefit that
the target market
derives from your
offering
Description of the
product
The market
for targeting
The market that you
compete in
Primary
Differentiation
Competitive
Alternatives
What
Is It
Target Segment
Market
Category
Key
Benefit
?
Basis the
segmentation, try
to position the
product on the
basis of the listed
factors

3. Positioning Strategies - Consumer Durable Sector
www.company.com 3
Benefit
Communicating the benefits of a
product i.e. highlighting the most
powerful attributes
Corporate Identity
Positioning a brand using
the well established
identity of the firm
Lifestyle
Positioning a brand as a lifestyle
contemporary or futuristic
Competitive
Differentiating your offering
and creating value for the
market
Surrogate
Positioning the intangible
aspects of the brand.
Rationale behind
the strategy:
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an
industry

4. www.company.com 4
Positioning
Strategies
Services Sector
Category
Company positions itself as a category leader &
becomes synonymous with the service
User
Positioning the service for a specific target
group of users
Application
The service is positioned as best for certain
application
Attribute
Positioning the service based on its certain
attributes
Quality/ Price
Positioning the service as it is possessing a certain
quality standard at a particular price
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an
industry

5. Product Positioning
www.company.com 5
Competitive
Advantage
Company
Standing
Competitor
Standing
Importance of
Improving
Standard
Affordability
& Speed
Competitors
Ability to
Improve
Standing
Recommended
Action
Technology 8 8 Low Low Medium Hold
Cost 6 8 High Medium Medium Monitor
Quality 8 6 Low Low High Monitor
Service 4 3 High High Low Invest
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an
industry

6. Competitor Positioning
www.company.com 6
Market Growth
Own Company Competitor 1 Competitor 2 Competitor 3
30%
40%
25% 15%
0
10
20
30
40
50
60
70
80
90
100
Own Company Competitor 1 Competitor 2 Competitor 3
CompanyGrowth(%)

7. Competitive Landscape
www.company.com 7
Competitors Market Leader Challenger Niche competitor Explanation
Own business
Good Service
Small product range
Competitor 1
Good Service
Competitor 1 provides maximum flexibility
Competitor 2
Good Service
Competitor 4 provides maximum flexibility
Competitor 3
Good Service
Small product range
Competitor 4
Good Service
Small product range
Other
Good Service
Competitor 4 provides maximum flexibility

8. Strategic Positioning
www.company.com 8
STRATEGIC ADVANTAGE STRATEGIC
TARGET
• Competitors are located in
four areas
• Each competitor attempts to
influence the market
according to his needs
• ….
EntireIndustry
Singularity from the
buyer’s point of view
Cost advantage
DIFFERENTIATION
• Competitor 1
• Competitor 2
COMPREHENSIVE COST LEADERSHIP
• Competitor 3
• Competitor 4
LimitedtoOne
Segment
COMPREHENSIVE COST LEADERSHIP
• Competitor 3
• Competitor 4
01 02
03

9. www.company.com 9
ProductPositioning:
PerceptualMap
HighQualityLow
High
Price
Move the circles as
per your product’s
price & quality
positioning in the
market.

10. www.company.com 10
Graph And
Charts

11. Line Chart
www.company.com 11
0
10
20
30
40
50
60
70
80
90
100
JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC
Profit(InThousands)
80%
92%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
• Product 01 • Product 02

12. Volume High Low Close Chart
www.company.com 12
Volume
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
05-01-2018 06-01-2018 07-01-2018 08-01-2018 09-01-2018
Volume
High
Low
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
• Product 01 • Product 02

13. Column Chart
www.company.com 13
0.5 0.8 1
1.6 1.9 2 2.4 2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2010 2011 2012 2013 2014 2015 2016 2017 2018
ExpenditureIn($Billions)
Years
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
• Product 01 • Product 02

14. Area Chart
www.company.com 14
100%
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
• Product 01 • Product 02

15. Radar Chart
www.company.com 15
02-01-2018
03-01-2018
04-01-201805-01-2018
06-01-2018
• Product 01
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needs and capture your audience's
attention.
• Product 02
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needs and capture your audience's
attention.

16. www.company.com 16
Lets Have
A Break
Time
10:15 To10:30

17. www.company.com 17
Additional
Slides

18. www.company.com 18
Our
Mission
01
02
03

19. www.company.com 19
NameHere
NameHere
NameHere
NameHere
Meet Our Team

20. www.company.com 20
ABOUT
US
01
02
03

21. Financial
21
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editable. Adapt it to
your needs and
capture your
audience's attention.
85%
$659 Million
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editable. Adapt it to
your needs and
capture your
audience's attention.
75%
$456 Million
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editable. Adapt it to
your needs and
capture your
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60%
$340 Million
www.company com

22. Quotes
www.company.com 22
Opportunity is missed by most
people because it dresses in
overalls and looks like work.
…Thomas Edison

23. www.company.com 23
Dashboard
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your needs and capture your audience's
attention.
0 100
20
10
30
40
80
90
70
60
50
50%
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
0 100
20
10
30
40
80
90
70
60
50
30%

24. Timeline
24
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editable. Adapt it to your
needs and capture your
audience's attention.
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editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
2013
2014
2015 2017
2016 2018
www.company.com

25. www.company.com 25
Thank
You
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com