1.
Implementing
Customer Loyalty
Program
Your Company Name

2.
Content
2
How Customer Loyalty Program Boosts Sales
Acquiring Loyal Customers
Customer Database Segmentation
Ideas for Loyalty Programs
Metrics you Need to Measure your Loyalty Program
Loyalty Program Automation
Customer Loyalty Strategy

3.
Customer Loyalty Strategy
3
BUTTER FLIES
› Good fit between Company’s offerings and Customer’s needs
› High Profit Potential
TRUE FRIENDS
› Good fit between Company’s offerings and Customer’s needs
› Highest Profit Potential
Actions
› Aim to achieve transactional satisfaction, not attitudinal loyalty
› Milk the accounts only as long as they are active
› Key challenge is to ease investing soon enough
Actions
› Communicate consistently but not often
› Build both attitudinal and behavioural loyalty
› Delight these customers to nurture, defend and retain them
STRANGERS
› Little fit between Company’s offerings and Customer’s needs
› Lowest Profit Potential
BARNACLES
› Limited fit between Company’s offerings and Customer’s needs
› Low Profit Potential
Actions
› Make no investments in these relationships
› Make profit on every transaction
Actions
› Measure both the size and share of wallet
› If share of wallet is low, focus on UP and Cross- selling
› If size of wallet is small, impose strict cost controls
Low
Profitability
High
Profitability
Short Term Customers Long Term Customers

4.
Customer Loyalty Strategy
4
› Without a good customer retention rate, the cost of doing business will skyrocket
as you will end up spending a fortune on acquisition costs
› Retention is a much simpler and far easier strategy which can be used to offer
personalized rewards and offers to nudge the customer towards opening up the
wallet
› Add text here
By Increasing Customer Retention
By Increasing Brand Awareness & Brand Recall
› Good brand recall blocks off other brands from the consumer's range of choices
› An effective loyalty program can boost brand recall
› Good brand recall forms the basis for a clear and attractive brand image
› Add text here
By Increasing Customer Lifetime Value
› By increasing retention loyalty you can ensure that a customer interacts
with your brand over a longer time period
› By increasing purchase loyalty, you can increase the frequency of sales
from a customer
› Add text here

5.
Acquiring Loyal Customers
5
Sign-up Forms
› Sign-up forms should be easily accessible on every page of your
website, blog and social network
› Always ensure that they are visible and easy to complete
› In an attempt to persuade prospective clients to subscribe, you should
be clear and honest and address privacy concerns
Landing Pages
› Squeeze page is a special landing page typically designed only to build
your email list
› It should clearly outline the promised benefits in a compelling and
convincing way
› Human touch is generally a helpful way to persuade prospects to sign
up, so include testimonials when you optimize landing pages
Partnerships
› Reach out to (carefully selected) owners of larger databases to build
your client base
› Increase brand awareness, and enhance your brand image
› Loyal customers need to be reassured that your brand shares the
same values as they do, and associates with similar, respected
brands
Here, listed are a few techniques for acquiring customers

6.
Customer Database Segmentation - Consumer Markets
6
Geographic Demographic Psychographic Behavioral
Region Text Here Age Text Here Lifestyle Text Here Brand Loyalty Text Here
Country Text Here Gender Text Here Personality Text Here Benefits Sought Text Here
Population Text Here Nationality Text Here Values Text Here User Status Text Here
Climate Text Here Ethnicity Text Here Interest Text Here Usage Rates Text Here
Occupation Text Here Text Here Text Here Occasion Text Here
Income Text Here Text Here Text Here
Readiness to
buy
Text Here
Family Size Text Here Text Here Text Here

7.
Customer Database Segmentation - Business Markets
7
Demographics Operating Variable Purchasing Approaches Situational Factors Personal Characteristics
Industry Text Here Technology Text Here
Purchasing
Function
Text Here Urgency Text Here
Buyer Seller
Similarities
Text Here
Company
Size
Text Here
User/ Non
User status
Text Here
Power
Structure
Text Here
Specific
Application
Text Here
Attitude
towards Risk
Text Here
Location Text Here
Customer
Capabilities
Text Here
Nature of
Existing
relationship
Text Here
Size or
Order
Text Here Loyalty Text Here

8.
Customer Database Segmentation - International Markets
8
Geographic Economic Political- Legal Cultural
Region Text Here Occupation Text Here Country Text Here Lifestyle Text Here
Country Text Here Income Text Here Interest Text Here Beliefs Text Here
Population Text Here Nationality Text Here Social Groups Text Here
Climate Text Here Ethnicity Text Here
Language Text Here Values Text Here

9.
Ideas For Loyalty Programs
9
Be Social
Create an exclusive coupon code for your social
followers to make them feel special and encourage
them to become brand advocates
Invest in a Good Loyalty Program
A loyalty program software is the core Platform
that tracks and manages your loyalty program.
So, rather than investing in a complex one , try
to ensure it fits your Business needs
Reward Feedback
Encourage your customers to give feedback on your
products and your Loyalty program. A simple reward
for sharing their opinion goes a long way there
Align your program with your Brand Persona
If your brand is built around ‘Best Value’ and ‘ Lowest
Price’, then focus on offering cashbacks and
discounts. If your brand serves a premium customer
segment, opt for experimental reward
Keep It Fresh
Try to keep your loyalty programs fresh and engaging by
offering special limited period offers as well as redeeming points

10.
Metrics You Need To Measure Your Loyalty Program
10
Return on Investment (ROI) – the single most important metric, ROI
determines the profitability of your business and marketing efforts
Attributable Revenue - Campaign Investment
Campaign Investment
= ROI
Interactions – measurement of how effectively your marketing efforts
engage your audience
# Of Valuable Social Interaction Summarized Over X Period
Engagement – This metric measures how effectively your online
initiatives generate the response you aim for
# Of Leads Generated
# Of Contact Attempts
Conversion – This key measurement determines marketing campaign
success # Reached
# Of Leads Per Channel
# Of Wins
Cost per lead or per acquisition – This KPI measures how effectively
your campaigns generate leads or sales for each dollar spent
Total Cost of Campaign
# Of Leads or Sales Generated

11.
Loyalty Program Automation
11
Welcome emails
(event-based autoresponder)
› Effective communication requires
more than standard newsletters sent
at regular intervals
› Highest rates of performance (based
on opens, clicks) are earned by
event-based autoresponder
messages
› Add text here
Newsletter
Updates
› Another way is periodic newsletter
that focuses on current offers and
promotions available from your
brand
› Marketers also need to make a
clear distinction between
newsletters (sales emails) and
autoresponders (education,
information emails.) in order to
reduce the brand’s unsubscribe and
churn rate
› Add text here
Educational
Content
› Another effective way is automated
autoresponders built around
educational content
› This can bring a significant
improvement in ROI from email
marketing and increase the overall
effectiveness of email campaigns
› Autoresponder messages are sent
automatically and do not require the
marketer to click the “Send” button
› Add text here
Birthday
Emails
› To create a memorable impression
and build relationships with the
members of a certain loyalty
program, marketers can leverage the
power of birthday emails delivered to
email subscribers
› These should be fully automated,
and their deployment usually doesn’t
have to be handled by the marketer.
› Add text here

12.
Implementing Customer Loyalty Program Icons Slide
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14.
Our Team
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15.
Our Mission
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Vision
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Our Target
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About Us
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18.
Comparison
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Venn
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Post It Notes
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22.
Timeline
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2015 2016 2017 2018 2019

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Bar Chart
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InPercentage
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