E-commerce
Application
Web Design Proposal
Client – (Client_name)
Submitted By – (User _Assigned)
Delivered On – (Submission_date)
Project Proposal – (Proposal_name)

Cover Letter for
E-commerce Application Web
Design Services
2
Dear (Client_name),
Thank you for reaching out to us for the E-commerce web design service needs. In a highly competitive market, it is critical to grab the customers’ attention,
(client_name) needs an interactive e-commerce website design that is visually appealing and keeps the users engaged with multiple range of products.
We are confident that by our experience, your firm will be able to achieve the goals as mentioned below –
o Create a customized E-commerce website design tailored to the client’s unique needs.
o Figure out the best-selling products of the client and match them with most searched items by using the web and upload them first on the website.
o Design a responsive website that effectively displays the product categories.
o Add text here
We will prepare the initial design phase of the project to give you an appropriate look and feel of the web design hierarchy.
Feel free to contact us in case of any issue.
Sincerely,
(company_name)

Table of Content
3
Project Context & Objectives
Your Investment
Our Process
o Plan of Action
o Process of E-commerce Web Design
o Essential Elements for E –commerce Web Design
o Time frame
o Additional Service Offerings
Company Overview
o Why us
o About us
o Our Milestones
o Our Team
Statement of Work & Contract
Our Past Experience
o Client Testimonials
o Case Study
Next Steps

Table of Content
4
Project Context & Objectives
Your Investment
Our Process
o Plan of Action
o Process of E-commerce Web Design
o Essential Elements for E –commerce Web Design
o Time frame
o Additional Service Offerings
Company Overview
o Why us
o About us
o Our Milestones
o Our Team
Statement of Work & Contract
Our Past Experience
o Client Testimonials
o Case Study
Next Steps

Project Context &
Objectives for E-commerce Application Web Design Services
5
We have identified that your company(client_name) is facing difficulty in creating an appealing website design to showcase
their products for online selling.
We have also analyzed that the firm needs responsive website that offers customers a smooth & user-
friendly experience
PROJECT CONTEXTPROJECT CONTEXT
PROJECT OBJECTIVES
Starting from the product category to the checkout process and customized features, we will build your website with a distinctive
and engaging look that functions flawlessly on all devices.
Create A Website Design Tailored With Client’s Unique Needs
With google analytics & E-commerce tracking, we will enlist the best-selling products on your website to expand the customer
reach & increase the sales.
Enlist The Product On The Website
We will design a responsive website that includes all essential website features & elements. Also, we will add a shopping cart button
on every page which allows the users to easily view their items in the cart.
Design A Responsive Website
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Table of Content
6
Project Context & Objectives
Your Investment
Our Process
o Plan of Action
o Process of E-commerce Web Design
o Essential Elements for E –commerce Web Design
o Time frame
o Additional Service Offerings
Company Overview
o Why us
o About us
o Our Milestones
o Our Team
Statement of Work & Contract
Our Past Experience
o Client Testimonials
o Case Study
Next Steps

Plan of Action
for E-commerce Application Web Design Services
7
o Understand the variety of
products designed/
offered by the client
o Analyze the website
designs of
various competitors
o Add text here
Project kickoff
o Create a blueprint and prototype
with product categories
o Create visual sketch of website
before final approval
o Add text here
Create blueprint
o Create relevant content for
product description
o Add text here
Create Website Content
o Carry out coding and testing at
various browsers and devices
o Add target search keywords for
easy browsing
o Add text here
Development
o Review and finalize the visual
design of the website with
product attributes
o Add text here
Visual design
o Analyze the flaws &
make changes
o Add text here
Launch

Process for
E-commerce Application Web Design Services
8
o Assessing the clients
needs & goals.
o Setting up the
strategies for creating
web design layout
o Add text here
01
Design
Interview
o Preparing wireframes
o Determining & finalizing
the graphical theme
of website
o Add text here
02
Design
Presentation
o Creating relevant content
for product specification
o Adding appropriate images
to showcase the products
o Add text here
03
Website
Content
o Configuring & set up
testing methods to
minimize errors
o Launching the website
in accordance with the
objective framed
o Add text here
04
Website Building
& Launch
o Providing website traffic
reports to show number
of visitors, bounce
rates, & the most visited
website pages
o Add text here
05
Traffic
Reports
o Integrating payment
gateway selection
o Ensuring secure online
payment selection
o Add text here
06
Payment
Gateway

Essential Elements for
E-commerce Application Web
Design Services
9
Homepage
Engaging headlines
Email sign ups
Discounts and offers
About us Company Introduction, mission and vision, core values and team
Delivery Delivery options on E-commerce website
Buyers Guides Provide content and advice to customers
Search Add Search options for the products
Categories Add Product categories and sub categories
Product Page Add product description with image and cart options
Elements Activities

Timeframe for E-commerce Application Web Design Services
10
Duration (in Weeks)
Stages
1-2
Design
Interview
2-3
Design
Presentation
3-5
Website
Content
5-7
Website Builds
& Launch
9 - 10
Payment
Gateway
7 - 9
Traffic
Reports

Additional Service Offerings
for E-commerce Application Web Design Services
11
Web Support
Retainer
o On call assistance
o Design enhancement
o Bugs fixation
o Add text here
Setting Up Advanced
Analytics
o Configuring analytics platform
o Information regarding
highest traffic
Product
Photography
o Professional photographs of
product impacting
purchasing decision of user
o Add text here
Inbound
Marketing
o Publishing content at
regular basis
o Prospective
customer engagement

Table of Content
12
Project Context & Objectives
Your Investment
Our Process
o Plan of Action
o Process of E-commerce Web Design
o Essential Elements for E –commerce Web Design
o Time frame
o Additional Service Offerings
Company Overview
o Why us
o About us
o Our Milestones
o Our Team
Statement of Work & Contract
Our Past Experience
o Client Testimonials
o Case Study
Next Steps

Your Investment for
E-commerce Application Web Design Services (1/3)
13
Stages Price
Design Interview $500
Design Presentation $500
Website content $4,500
Website build and Launch $1,500
Traffic Reports $3,500
Payment gateway $1,200
Total (before tax) $XXX
Taxation Rate, 5% $XX
Total $XXXX

Your Investment for
E-commerce Application Web Design Services (2/3)
14
Stages Activities Duration in Week Estimated Cost
Design Interview
o Assessing the clients needs and goals
o Setting up the strategies for creating web layout
o Add text here
1-2 $500
Design Presentation
o Preparing wireframes.
o Determining and finalizing the graphical theme of website
o Add text here
2-3 $500
Website Content
o Creating relevant content for product specifications
o Add appropriate images for the products
o Add text here
3-5 $4500
Website Building
& Launch
o Configuring and set up testing methods to minimize errors
o Launching the website in accordance with the
objectives framed
o Add text here
5-7 $2500
Traffic Reports
o Providing traffic reports to show visitors, bounce rates, and
most visited pages to clients
o Add text here
7-9 $3500
Payment Gateway
o Integrating payment gateway selection
o Ensuring secure online payment selection
o Add text here
9-10 $1200
(Designer_name) will perform different activities in different phases –

Your Investment for
E-commerce Application Web Design Services (3/3)
15
Additional Services Price
Web support retainer $500
Advanced analytics setup $600
Product photography $800
Inbound marketing $400
Copy writing $700
Total $XXX
(Designer_name) will perform different activities in different phases –

Table of Content
16
Project Context & Objectives
Your Investment
Our Process
o Plan of Action
o Process of E-commerce Web Design
o Essential Elements for E –commerce Web Design
o Time frame
o Additional Service Offerings
Company Overview
o Why us
o About us
o Our Milestones
o Our Team
Statement of Work & Contract
Our Past Experience
o Client Testimonials
o Case Study
Next Steps

Why Us for E-commerce Application Web Design Services
17
We will offer a customized E-commerce website that meets the client’s needs & effectively displays their product.
Strengths that will add to your firm –
We provide our clients a tailor-made website solution that streamlines & simplifies
the online business.
We ensure responsive & mobile-friendly designs to enhance the
shopping experience.
Our team of web designers offer customized & effective web designing services that make the website
professional & performance-oriented.
Our company(company_name) focuses on designing and developing websites that look great at every platform
to provide a remarkable impression on visitors.
Add text here

About Us for E-commerce
Application Web Design Services
18
Core Values
Client Satisfaction Valued Teamwork Digital Excellence Add Text Here
Who We Are
We believe in delivering creative and scalable web design solutions that reflect the needs and vision of
our clients.
We are a digital marketing agency, providing web design services to customers around
the world.
Founded in 2006
Vision
To become a prime performer in the global
marketplace with highly innovative web design
services that drives our client’s business growth.
Mission
To fulfil the clients’ requirement
through effective web design services
at affordable prices.

“Write key credentials and
major highlights of the
team member”
Tyson Hinton
Designation
“Write key credentials and
major highlights of the
team member”
Levi Joyce
Designation
“Write key credentials and
major highlights of the
team member”
Marcel Wooten
Designation
Our Team for
E-commerce Application Web Design Services (1/2)
19

“Write key credentials and major highlights of the
team member”
Levi Joyce
Designation
“Write key credentials and major highlights of the
team member”
Tyson Hinton
Designation
Our Team for
E-commerce Application Web Design Services (2/2)
20

Total Clients
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All Projects
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Happy Customers
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Our Milestones
21
950+ 3780+ 1500+

Table of Content
22
Project Context & Objectives
Your Investment
Our Process
o Plan of Action
o Process of E-commerce Web Design
o Essential Elements for E –commerce Web Design
o Time frame
o Additional Service Offerings
Company Overview
o Why us
o About us
o Our Milestones
o Our Team
Statement of Work & Contract
Our Past Experience
o Client Testimonials
o Case Study
Next Steps

“Write key credentials and major highlights of the
team member”
Levi Joyce
Designation
“Write key credentials and major highlights of the
team member”
Tyson Hinton
Designation
Client Testimonials for
E-commerce Application Web Design Services (1/2)
23

“Write key credentials and
major highlights of the
team member”
Tyson Hinton
Designation
“Write key credentials and
major highlights of the
team member”
Levi Joyce
Designation
“Write key credentials and
major highlights of the
team member”
Marcel Wooten
Designation
Client Testimonials for
E-commerce Application Web Design Services (2/2)
24

Company_name) has done a remarkable job by redesigning our project. It was amazing to work with such dedicated professionals. Our
sales increased by 14% after successful launch.
– Joseph Fletcher (ABC Company)
Case Study for
E-commerce Application Web Design Services
25
Project Problem
ABC Company needed to re-
brand the company logo and
recreate the existing website to
boost the sales of it’s products.
Proposed Solutions
We rebranded the company with
the same name but with change
in logo design & color scheme.
Also, we created an appealing
website that emphasized on
generating new leads.
Results
Within 7 weeks of launching the
new website, it generated 1 new
client every 3 days in
comparison to 1 new client
every 3 weeks.

Table of Content
26
Project Context & Objectives
Your Investment
Our Process
o Plan of Action
o Process of E-commerce Web Design
o Essential Elements for E –commerce Web Design
o Time frame
o Additional Service Offerings
Company Overview
o Why us
o About us
o Our Milestones
o Our Team
Statement of Work & Contract
Our Past Experience
o Client Testimonials
o Case Study
Next Steps

Statement of Work and
Contract for E-commerce
Application Web Design Services
27
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to design a
website for the estimated total cost of $XXXX.
Between "us", {company_name}, and "you", {client_name}
Date: {date_submitted}
Contract
o 3-week opportunity to review our work and provide feedback
o Not liable to the firm and third party for damages
Services Rendered
o We agree to put our best efforts in return, we expect your cooperation in
providing necessary information regarding website design
Mutual Cooperation
o Fifty percent of initial fees at the point of contract signing and it will act as deposit
o Remaining 50% has to be submitted after project completion
Terms of payment
o Right modify, reject, cancel or stop at any point processes but are imbibed to
reimburse us all costs and expenses
Plans Cancellation
o All efforts to preserve confidentiality of information
Confidentiality
o This agreement should commence from (date) and shall continue till termination by either
party by not less than 60 days notice given in writing.
Terms and Termination

Table of Content
28
Project Context & Objectives
Your Investment
Our Process
o Plan of Action
o Process of E-commerce Web Design
o Essential Elements for E –commerce Web Design
o Time frame
o Additional Service Offerings
Company Overview
o Why us
o About us
o Our Milestones
o Our Team
Statement of Work & Contract
Our Past Experience
o Client Testimonials
o Case Study
Next Steps

Next Steps for E-commerce Application Web Design Services
29
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and easily
understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things & sorting out the issues in order to find the most suitable way to work together.
Discuss the desired changes
Accept the proposal
Sign & finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the separate copy of
the signed contract for your record
Feel free to contact
Add text here
Add text here
SIGNATURE
Proposal Lead
{user_assigned}. {user_title}
SIGNATURE
Default Contract
{user_contact_first}.
{client_contact_last} {client_name}

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Mission and Vision
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Roadmap for E-commerce Application Web Design Proposal
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