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1. Project Proposal – (Proposal_Name)
Client – (Client_Name)
Delivered on – (Submission_Date)
Submitted by – (User_Assigned)
Digital Marketing
Consulting for
Business Proposal

2. Cover Letter for Marketing Consulting Services
Dear (client_name),
Thank you for reaching out to us for the marketing consulting service needs. We
understand that in today’s highly competitive market, every business needs specific
marketing strategies to survive. With our marketing consulting services you can
achieve effective results in the best possible ways.
We are confident that with our experience, your company will be able to achieve the
goals stated below–
› Increase in average spend of customers
› Revenue generation through smart and timely offers, email marketing automation
and much more
› Present your brand in a unique manner to attract customers
› Add text here
We will prepare the initial phase of the project to give you the appropriate look and
feel of marketing consulting services.
Feel free to contact us for more information.
Sincerely,
(Company_Name)
2

3. Table of Contents
Project Context and Objectives01
Your Investment03
Company Overview
› Why Us
› About Us
› Our Expertise
› Awards & Recognition
› Our Team
04
Our Process-
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
02
Statement of Work and Contract06
Next Steps07
Our Past Experience
› Client Testimonials
› Case Study
05
3

4. Project Context and
Objectives
4

5. Project Context and Objectives for Marketing Consulting Services
We have identified that your company (client_name) is facing challenges in customer
retention & acquisition, which severely impacts the company’s revenue.
Your company is also interested in developing a strong social media presence for
lead generation.
Project bjectives
Social Media Presence – We plan to
create an effective social media
presence through guest posts,
podcasts, email campaigns, etc.
Create smart & timely offers for
customers – We plan to offer fewer
but bigger discounts to customers on
a timely basis to get their attention.
Develop a revenue-generating
solution – We intend to offer a
combination of online and offline
marketing techniques to attract
new customers.
Project Context
5

6. Our Process
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
6

7. Plan of Action for Marketing Consulting Services
› Offering training to manage
services
› Developing a technical
roadmap
› Add text here
Optimizing
(4th Month)
› Mapping client’s current
marketing strategies
› Learning the effectiveness of
the current digital marketing
program
› Add text here
Strategize
(1st Month)
› Landing Pages and forms
› Marketing automation
› Page tracking
› Add text here
Implementation
(3rd Month)
› Selecting the appropriate
technology as well as
methodologies for marketing
client’s brand
› Developing customer persona
› Add text here
Planning &
Development
(2nd Month)
7

8. Scope of Marketing Consulting Services
› Analyze the low hanging
fruits
› Understand the sales &
marketing strategies
› Analyze the loopholes in
the existing social sites
› Add text here
Research
› Leverage on the existing
marketing activities
› Ensure effective tracking
systems are in place
› Developing intelligent,
timely offers to attract
customers
› Add text here
Planning &
Development
› 8-10 guest posts every
month to influence
customers
› Email automation system
› Add text here
Guest Posts &
Email Campaigns
› Simplify and automate the
sales process
› Create an effective sales
workshop campaign
› Add text here
Sales Process
Workshop
› Get you featured on
Podcasts
› Social media content
automation with help from
your guest posts
› Ensure your presence on
all the trending social media
platforms like Facebook,
Twitter, LinkedIn to get you
leads
› Add text here
Social Media
Management
8

9. Timeframe for Marketing Consulting Services
Research
1 - 4
Planning
5 - 8
Guest Posts &
Email Campaigns
8 - 10
Sales Process
Workshop
11 - 12
Social Media
Management
13 - 16Duration
in Weeks
Stages
9

10. Additional Service Offerings for Marketing Consulting Services
Content Marketing Services
› Blog content creation by experts
› E-book and white papers
› Video production
› Add text here
Website Audit Services
› Uncover site errors
› Strategic recommendation for site
› Competitor and social analysis
› Add text here
Technical SEO Services
› Additional technical support
› Information regarding highest traffic
› Add text here
Email Marketing Services
› Email writing from business experts
› Affordable plans for small business
› Add text here
10

11. Your Investment
11

12. Your Investment for Marketing Consulting Services (1/3)
Stages Price
Research $500
Planning $500
Guest Posts & Email Campaigns $1,500
Sales Process Workshop $1,500
Social Media Management $2,500
Total (before tax) $6,500
Taxation Rate: - 5% $325
Total $6,825
12

13. Your Investment for Marketing Consulting Services (2/3)
Stages Activities
Duration in
Weeks
Estimated
Cost
Research
› Analyze the low hanging fruits
› Understand the sales & marketing strategies
› Analyze the loopholes in the existing social sites
› Add text here
1-4 $500
Planning
› Leverage on the existing marketing activities
› Ensure effective tracking systems are in place
› Developing intelligent, timely offers to attract customers
› Add text here
5-8 $500
Guest Posts & Email Campaigns
› 8-10 guest posts every month to influence customers
› Email automation system
› Add text here
8-10 $1,500
Sales Process Workshop
› Simplify and automate the sales process
› Create an effective sales workshop campaign
› Add text here
11-12 $1,500
Social Media Management
› Get you featured on Podcasts
› Social media content automation with help from your guest posts
› Ensure your presence on all the trending social media platforms like
Facebook, Twitter, LinkedIn to get you leads
› Add text here
13-16 $2,500
(Consultant_name) will perform different activities in different phases-
13

14. Your Investment for Marketing Consulting Services (3/3)
Additional Services Price
Content Marketing Services $1,500
Website Audit Services $1,100
Technical SEO Services $1,300
Email Marketing Services $1,400
Total $5,300
14

15. › Why Us
› About Us
› Our Expertise
› Awards & Recognition
› Our Team
Company Overview
15

16. Why Us for Marketing Consulting Services
We work from scratch to build
specialized marketing strategies to
never let our client down
Our company obsesses over
details so we can provide our client
an edge over their competitors
Our team includes experts in PR,
marketing and media that helps our
clients accomplish their targets
Add text
here
Strengths that will add to your firm
With our expertise in Marketing Consulting services, we promise you to spread the word
about your brand, product or service
We will add value to your brand with our customized marketing strategies and time to time smart
offers for customers
Every business
requires a compelling
marketing plan to get
success. To sustain
for long term in
the market, you need
to increase sales
by getting
new customers.
16

17. About Us for Marketing Consulting Services
We are a firm which focuses on helping organizations grow their
business with our Marketing Consulting services
We deliver Marketing solutions to help our clients achieve a
competitive advantage
Who We Are
2001Founded in
Vision
› Elaborate your vision
statement here
› Elaborate your vision
statement here
› Elaborate your vision
statement here
Mission
› Elaborate your vision
statement here
› Elaborate your vision
statement here
› Elaborate your vision
statement here
› Trusted Partners
› Quality & Excellence
› Add text here
Core Values
17

18. Our Expertise for Marketing Consulting Services
SaaS Marketing
› Focus on the software platform’s UVP (unique value proposition) to create digital
marketing strategies
› Add text here
PPC
› Industry-leading strategies to get customer engagement at low budget
› Add text here
Paid Media
› Paid media campaigns (like laser targeting on Facebook) to reach
potential buyers
› Add text here
18

19. Awards & Recognition for Marketing Consulting Services
Best
Marketing
Consulting
Firm
2017
Best
Marketing
Consulting
Firm
Best
Marketing
Consulting
Firm
2017
America’s
Best
Marketing
Consulting
Firm
Best
Marketing
Consulting
Firm
2017
Global
Leader in
Digital
Marketing
Consulting
19

20. Our Team for Marketing Consulting Services (1/2)
Joanna Roberts
Marketing Director
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Jane Ryan
Head Marketing Solutions
Tina Davis
Senior Research Analyst
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20

21. Our Team for Marketing Consulting Services (2/2)
Matt Peters
Marketing Head
Jessica Richards
Chief Strategy Officer
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21

22. › Client Testimonials
› Case Study
Our Past Experience
22

23. Client Testimonials for Marketing Consulting Services (1/2)
Charles Spencer
Designation
Sam Hooper
Designation
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Company Name
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Company Name
23

24. Client Testimonials for Marketing Consulting Services (2/2)
Ben Turner
› Add text here
› Add text here
› Add text here
› Add text here
Dexter Owens
› Add text here
› Add text here
› Add text here
› Add text here
Isabella Watts
› Add text here
› Add text here
› Add text here
› Add text here
24

25. Case Study for Marketing Consulting Services
(company_name) provided us solid marketing strategies that helped
us increase our revenue by 15% in 3 months. Their commitment
towards deadline is admirable.
James Taylor (client_name)
We analyzed their situation and build customized marketing strategies
to increase their customer base. We also updated their social accounts
and marketing campaigns to get leads.
Our Solution
(client_name) was facing challenges in retaining their existing
customers & attracting new ones. They weren’t able to increase their
customer base since a long period. The client also intended to double
its revenue in the coming year.
Problem
R
E
S
U
L
T
S
› Increase in revenue by 15% in
› 3 months
› Churn rate reduced by 5%
› Add text here
› Add text here
› Add text here
› Add text here
25

26. Statement of Work and
Contract
26

27. Statement of Work and Contract for Marketing Consulting Services
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) for marketing consulting services for which the estimated
total cost is $XXXX.
Services Rendered
› 2 week opportunity to review our work and provide feedback
› Not liable to the firm and third party for damages
Mutual Cooperation
› We agree to put our best efforts in return we expect your cooperation in providing needed information
regarding to company product & services
Terms of payment
› Fifty percent of the initial fees at the point of contract signing and it will act as a deposit
› Remaining 50% has to be submitted after project completion
Confidentiality
› All efforts to preserve confidentiality of information
Plans Cancellation
› Right to modify, reject, cancel or stop at any point processes, but are imbibed to reimburse us all costs
and expenses
Terms and Termination
› This agreement should commence from (date) and shall continue till termination by either party with not
less than 90 days notice given in writing
CONTRACT
27

28. Next Steps
28

29. Next Steps for Marketing Consulting Services
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent
and easily understandable at the beginning in order to lay a solid foundation for a better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most
suitable way to work together.
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 60% of the total fee of the project
› Once we get the notification of your proposal accepted, we will send you the separate
copy of the signed contract for your record
› Feel free to contact
› Add text here
› Add text here
SIGNATURE
Default Contract
{user_contact_first}. {client_contact_last}
{client_name}
SIGNATURE
Proposal Lead
{user_assigned}. {user_title}
29

30. Contact Us for Marketing Consulting Services
Address
#Street Number , City , State
Contact Numbers
0123456789
Email Address
Emailaddress123@gmail.com
30

31. Icons Slide for Marketing Consulting Services
31

32. Additional Slides
32

33. About Us for Marketing Consulting Services
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audience's attention.
Target Audiences
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audience's attention.
Value Clients
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audience's attention.
Premium Services
33

34. Our Mission vision Goal for Marketing Consulting Services
Our Vision
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Our Mission
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Our Goal
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34

35. Gantt Chart for Marketing Consulting Services
Project Schedule Project XX- Customer XX – Timeline Example
Your Text Here
January February March April May June July
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Project Deliverable 1
Project Deliverable 2
Project Deliverable 3
Project Deliverable 4
Project Deliverable 5
Project Deliverable 6
35

36. 30
Days Plan
First 30 Days:
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audience's attention.
60
Days Plan
First 60 Days:
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audience's attention.
90
Days Plan
First 90 Days:
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audience's attention.
30 60 90 Days Plan for Marketing Consulting Services
36

37. Timeline for Marketing Consulting Services
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capture your
audience's attention.
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2020201820172016 2019
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capture your
audience's attention.
Start Finish
37

38. Roadmap Process Flow for Marketing Consulting Services
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needs and capture your
audience's attention.
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01
03
04
05 06
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