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1. Copywriting
Proposal
Template
Prepared For:
Client Name
Prepared By:
User Assigned
Designation
Company Name
1

2. Cover Letter
Dear XYZ,
Thanks for giving opportunity to ABC Copywriting for offering proposal based on your
copywriting and related services need.
Helping our clients with our variety of copywriting services is our first priority.
We’ve proudly served clients from different industries for more than 5 years with great
results. Our in-house team of copywriters, designers, copyeditors, and developers are
among the most skilled and experienced in the industry, with a proven track record
of success.
In the enclosed proposal, you will find out the outline of services we will offer. We are
confident that you will find our proposal more relevant and capable of supporting
your needs.
Regards,
User Name
Designation
Company Name
2

3. Table of Content
Project Overview
Scope of Services
Activity Timeline
Our Process
Your Investment
About Us
Our Team
Client Testimonials
Terms & Conditions
Sign-Off
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4. Project Overview of Copywriting Services
› Turn a higher percentage of XYZ website visitors into
leads & buyers.
› Use compelling language to engage XYZ target customers and
motivate them to act.
› Create long-term increases in XYZ ROI on both paid and search
engine traffic, resulting in a competitive edge.
Our Goals
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› To improve the conversion rate of company’s website.
› Add Your text here
› Add Your text here
› Add Your text here
Your Need
4

5. Scope of Services for Copywriting
Email & Social Media
Platform Strategy
Execution & Management
Assessment of XYZ
current website copy,
email marketing, and
social media and
identification of
potential areas for
improvement.
Optimization of XYZ
website copy for more
conversions, with a focus
on critical conversion
elements like sales
pages, landing pages,
product descriptions, and
FAQ pages.
Development of email
and social media plans
to increase conversions
and build XYZ brand;
ongoing execution of
plans by ABC with
weekly reports
delivered to XYZ.
Comprehensive
Copy Analysis
Website Copy
Revamp
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6. Activity Timeline of Copywriting Services
› Comprehensive
Copy Analysis
› Your text here
› Your text here
› Your text here
› Your text here
› Website Copy
Revamp
› Your text here
› Your text here
› Your text here
› Your text here
› Email and Social
Media Platform
Strategy Execution
and Management
› Your text here
› Your text here
› Your text here
2 Weeks 2 Weeks 3 Weeks
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7. We start with the survey to
figure out the phrases
people use
We try to understand the
tone you want to go with
We create message
hierarchy & tone template
We email you our
suggestions & findings
First
drafting
Draft is send to
you for review
48 hr reflection period
is provided for making
suggestions
Final edition &
Submission
Launch &
measure
Our Copywriting Services Process
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8. Your Investment for Copywriting Services
S.No. Service Word Limit/No. of pages Price
1. Website Copy Per Page Up to 400 words $75
2. Blog Post Copy Up to 800 words $150
3. eBook Copy and Design Up to 25 pages $250
4. Proposal Content Up to 15 pages $150
5. Sales Brochure Copy and Design Up to 10 Pages $100
Total $XXXX
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9. About Us
Our Mission
To create incredible content for organizations, to
elevate the standard for branded journalism, and
illuminate the power of the written word.
ABC Copywriting was founded by Ross Taylor in
2013 on the premise that great content could
drive business growth, raise funding for
nonprofits, and build a stronger sense of trust
between consumers and brands. From blogs
and eBooks to press releases and screenplays,
we sought to build a company that united
cutting-edge SEO & SEM technology with the
time-tested power of the written word.
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10. Our Team 1/2
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Carol Smith
Job title here
John Smith
Job title here
Jerry Potter
Job title here
10

11. Our Team 2/2
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Creative Director
Account Manager
Monika Geller
Chandler Bing
11

12. Client Testimonials
Add testimonial here
Add testimonial here
Add testimonial here
Add testimonial here
Add testimonial here
Add testimonial here
Add testimonial here
Add testimonial here
Add testimonial here
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13. Terms & Conditions
› All original material remains the
property of ABC Copywriting
until Final Payment has been
received.
› Once project fee is paid in full to
ABC Copywriting, any elements
of text, graphics, photos,
contents, trademarks, or other
artwork furnished to XYZ for
inclusion in website are owned
by XYZ.
Copyright
› Unless prior arrangements
have been made, all projects
exceeding $200 are subject to
a minimum pre-payment of
50% of the total job cost prior
to ABC Copywriting
commencing any project. Jobs
less than $200 require full
payment in advance.
› Add your text here
› Add your text here
Payment Terms
13

14. Sign-Off
• I have read Statement of Work and Contract carefully and understand all the
terms & conditions of working with ABC Copywriting.
• By signing below, I, XYZ agree to the mentioned Services, Process, Activity Timeline, Pricing,
terms & condition set forth above by ABC Copywriting for my need.
• Add your text here
Company name & address Client name
User Name
• Add your text here
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15. Contact Us
Address
Street Number, City, State
Contact Number
0123456789
E-mail Address
Emailaddress@123.com
15

16. Additional
Slides
16

17. Our Mission
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18. Start End2016 2018 20202017 2019
Timeline
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19. 30 60 90 Day Plan
30
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60
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90
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20. START
END
01
02
03
Roadmap (1/3)
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21. Roadmap (2/3)
START
END
01
02
03
04
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22. Roadmap (3/3)
START
END
01 02
03
04
05
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23. WEEK 1 WEEK 2 WEEK 3 WEEK 4
Write Landing page Copy
Approve Page Copy
Review Landing Page Design
Build Landing Page
Code Review Landing Page
Write Promotional Email
Design Promotional Email
Send Promotional Email
Analyze Campaign Results
Plan Agenda for Meeting
Reserve Room
Finalize Presentation
Approve Presentation
Create Invitations
Raw rite Online Calculator
Code Review Calculator
Update Messaging
Publish Calculator
0 5 10 15 20 25 30 35
Gantt Chart
Days of the Month
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