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1. Content Marketing Strategy Proposal
Submitted By:
User Name
Company Name
Submitted To:
Client Name & Address

2. 2
Cover Letter of Content Marketing
Strategy Proposal
Dear XYZ,
Thank you for allowing ABC agency, the opportunity to send you a
proposal of our content marketing services.
Our content marketing comes with a proven four-step process
results in a plan that is strategic and evidence-based.
This proposal is going to outline exactly how we’re going to
achieve for you. If you want any additional modification, do not
hesitate to contact us. We look forward to serving you.
Sincerely,
User assigned
Designation
Contact Details

3. Table of Content
3
Project Context and Goals Our Team
Services Schedule Our Clients
Timeframe and Investment Testimonials
About Us Terms & Conditions
Why Us? Sign-Off

4. Table of Content
4
Project Context and Goals
Services Schedule
Timeframe and Investment
About Us
Why Us?
Our Team
Our Clients
Testimonials
Terms & Conditions
Sign-Off

5. Project Context and Goals of Content Marketing Strategy Proposal
5
o To improve company stature in add industry.
o To improve search engine rankings.
o To increase e-books downloads number.
o Add text here
o Add text here
Context Our Goals
o Increase blog traffic by 5,000 visitors per month within 1 year.
o Reach 3,000 e-book downloads within 6 months.
o Add text here
o Add text here

6. 6
Services Schedule of Content Marketing
Strategy Proposal
o Buyer Personas
o Keyword Search Estimates
o Add text here
Getting to know you
Phase I
o Identify Conversion Opportunities
o Define and set up Content management Systems
o Add text here
Phase II
Setting the Stage
o Develop a social media plan to support content
marketing
o Establish an editorial calendar
o Add text here
Phase III
Designing and Implementing your Content Marketing Solution
o Monthly reports showing the value of your investment
o Key metrics and performance indicators
o Add text here
Phase IV
Analytics and Reporting

7. S.No. Phase Description Time Span Amount ($)
1 Getting to Know you
This phase will define your Company, Product
and Audience
1 week 2,500
2 Setting the Stage
In this phase Documentation of Opportunities and
Obstacles will be done using evidence-based data
and tools
Add text xxxx
3
Designing and Implementing
your Content Marketing
Solution
In this phase we will determine the type, frequency
and social media component of your content
Add text xxxx
4 Analytics and Reporting
In this phase Continous Monitoring and Analysis of
Content Marketing Matrix will be done for a
specific period of time
Add Text xxxx
Subtotal xxxx
Tax Rate of xx% xxxx
Total xxxx
Timeframe and Investment Table of Content
Marketing Strategy Proposal (1/2)
7

8. Timeframe and Investment Table of Content Marketing Strategy Proposal (2/2)
8
Phase Amount ($)
Getting to Know You 2,500
Setting the Stage xxxx
Designing and Implementing your
Content Marketing Solution
xxxx
Analytics and Reporting xxxx
Subtotal xxxx
Tax Rate of xx% xxxx
Total xxxx
Week 1 Week 2 Week 3 Week 4
Task 1
Task 2
Task 3
Task 4
Text Here
Text Here
Text Here
Text Here

9. Table of Content
9
Our Team
Our Clients
Project Context and Goals
Services Schedule
Timeframe and Investment Testimonials
About Us
Why Us?
Terms & Conditions
Sign-Off

10. To create value-packed posts that create a loyal readership.
Mission Statement:
Founded in 2012 by Albert Roberto, ABC is California based Agency. Our team
comprises creatives marketers and SEOs working together to create amazing content
and make sure the world sees it.
Our evolution is fueled by our people. We are not just striving to do good, we set our
sights on greatness which drives us forward.
History
o Content Marketing Services
o Content Creation Services
o Social Media Marketing
o Add text here
o Add text here
Our Offerings
About Us
10

11. Why Us?
11
o Our content marketing experts create the relevant content you need to build valuable relationships and optimize it strategically to make the most impact on your
target audience.
o Our Company have various tools to market whatever type of content you desire, and to do so in a writing style that matches your company’s unique voice.
o We offers free substitutions until you’re 100% satisfied with every piece of content we plan to distribute.
o Add your text here
o Add your text here

12. Our Team 1/2
12
John Smith
Job title here
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Peter Smith
Job title here
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Carol Smith
Job title here
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13. Insert Name
Creative Director
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Insert Name
Account Manager
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Our Team 2/2
13

14. Client Name Here
Client Name Here
Client Name Here
Client Name Here
Client Name Here
Client Name Here
Our Clients
14

15. Add Testimonial
Add Testimonial
“One thing that’s difficult in this industry is getting people to follow through on the things they say they’re going
to do. I think that’s probably the best quality of ABC Agency – I can always count on their team that 100 percent
of what was said will be done.”
-- Chris Morris
Co-Founder
Universal Network
Client Testimonials
15

16. Table of Content
16
Project Context and Goals
Services Schedule
Timeframe and Investment
About Us
Why Us?
Our Team
Our Clients
Testimonials
Terms & Conditions
Sign-Off

17. 17
Terms & Conditions
o Once the project fee is paid in full to ABC agency, any elements of text, graphics,
photos, trademarks, or other content furnished to XYZ for inclusion in the content
marketing program, whether online or in an email campaign, are owned by XYZ.
o ABC agency retains the right to display graphics and other web content elements as
examples of their work in their portfolio and as content features in other projects.
o The agreement becomes effective only when signed by agents of XYZ and ABC Agency.
Regardless of the place of signing of this agreement.
o Add text here
o Add text here

18. Sign -Off
18
o ABC Agency proposes to XYZ outlined in this proposal for an all-inclusive
fee of $XXXX.
o Additional charges will be included if changes are made to the project
scope once this document has been signed.
o Add text here
Client Name &
Address
Signature
User Assigned
Company Name
Signature

19. Contact Us
19
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com

20. Additional Slides
20

21. Our Mission
21
Vision
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audience's attention.
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audience's attention.
Mission
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audience's attention.
Goal

22. Background
Founder & CEO has owned advertising company B2B Bachelors in Marketing, Advertising,
Communication, or equivalent experience Married with children
Challenges
Have five advertising companies inbound marketing implementation creating a consistent flow of
quality content
Demographics
Male
Age 45-60
Suburban
Value Proposition
Act as a one - stop for all advertising needs develop and implement a content strategy that
generates traffic and leads
Identifiers
Nervous temperament Spends 12 hours In Business Blogs, Harvard Business Review,
Huffington Post Social Media: Twitter, Linkedin Prefers webinars over e-books
Marketing Message
Full - service Advertising Agency
Quote
I like to Check the mail several times a day
Elevator Pitch
We’ll make advertising and scaling your business easy for you forget the day – to – day tasks, we’ll
handle everything.
Goals
Hit a stride of generating a high volume of qualified leads and SQL’s every month
Hire new employees
Nicholas
BUYER PERSONA profile
Buyer Persona
22

23. 2019 Editorial Calendar
23
January February
Spotlight Cell Therapy Quality/CMC & Analytics
Channel Content
Vectors: Non- Viral Delivery
Mechanisms
Vectors: Purification
Manufacturing Manufacturing
Focus 2019 Translational Pioneer Award
March April May June July
Raw and
Starting Materials
Upstream Bioprocessing Technology
Update
Vector Process Characterization
& Validation
Cellular Immuno-
oncology 2.0
Global Regulatory Update
Meeting Preclinical Data Requirement
for Call & Gene Therapies
Manufacturing Manufacturing Manufacturing Manufacturing
Vectors: Suspension
Culture Methods
Manufacturing
Quarterly Supply Chain Focus:
Cold
Chain Management
Quarterly Supply Chain Focus:
Data Management & Integration
August September October November December
Market &
Patient Access
Downstream Bioprocessing
Technology Update
Decentralized Manufacture
Clinical Trial Designs for
Advanced Therapies
TBA
Synthetic Biology/ Tools of
Tomorrow
Manufacturing Manufacturing
Vectors:
Raw Materials
Vectors: Adherent
Culture Methods
Vectors:
Assays & Titering
Manufacturing Manufacturing Manufacturing
Quarterly Supply Chain Focus:
Biologistics Strategy
for Scale-up
Quarterly Supply Chain Focus:
Materials Collection & Clinical Point of
Care

24. KPI Dashboard
24
Target
Growth
0
2000
4000
6000
8000
10000
12000
14000
Jan Feb March Apr May Jun Jul Aug Sep Oct Nov Dec
#ofOrders
EBITDAMarginRevenue
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Jan Feb Mar May Jun Jul Aug Sep Oct Nov Dec
Target
Target
4000
6000
8000
10000
12000
14000
16000
18000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
42%
Website Traffic # of Page Views
Conversion Rate New Customers
80% 50%
60%

25. Competitor Content Marketing Strategy Proposal
25
Company Channel Quantity Frequency Quality Quality Detail
Competitor A Blog 200 Posts 3 Posts/Weeks Medium
500 words/post
<5 comments
20 + shares
Competitor A Medium 20 Posts 1 Post/Months High
1200 words/post
200 + shares
~10 comments
Competitor A Ebooks 15 Ebooks 1 Ebook/Month Medium 20 + Pages
Competitor A YouTube 5 Videos Infrequent Low
Poor video
quality
<50 views
Competitor A Webinars 8 Webinars 1/Quarter Medium 1 hour with Q & A
Competitor A SlideShare 1 Presentation Infrequent Low
Old presentation
<100 views
Competitor B Blog 120 Posts 1 Post/Week Medium
700 words/ post
<5 comments
Competitor B Ebooks 10 Ebooks 1 Ebook/Month High 20 + Pages Multimedia
Competitor B Webinars 15 Webinars 1 Event/Month High Deep Topics Expert Speakers

26. Roadmap for Process Flow
26
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01
02
04
05
03
06

27. Project Timeline
27
FINISH
START
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2016 2017 2018 2019 2020 2021

28. 30 60 90 Days Plan
28
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60days
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90days
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30days