The document is a business idea proposal submitted by a company to a client. It outlines the company's plans to launch a startup targeting a specific industry. It requests financial assistance from benefactors and believes it is well positioned for success. The proposal outlines how the company will work with the client to align programs and make them sustainable using appropriate technologies. It provides an overview of the business plan, product, market opportunity, investment opportunity, team, and next steps.

1. Business
IDEA PROPOSAL
An initiative by (Company Name)
Submitted to (client name)

2. Cover Letter for Business Idea Proposal
2
Dear Mr. (client_name),
Thank you for giving us the opportunity to present our proposal in front of you. We are working
on the business plan to initiate our startup targeting the customers in the field of (industry). For
the project to be accessible, our organization require assistance from benefactors for the
fulfillment of funds.
We firmly believe that we are well positioned to succeed in the business because we our
promoting our strategy aggressively directly to customer in the target market.
Enclosed is the copy of our proposal. It outlines how our organization(company_name) is going
to work with you(client_name) to align with our programs to make them financially and
economically sustainable by using appropriate and innovative technologies.
We hope that we will have your support as benefactor in this endeavor. We are glad to meet you
for further discussion in accordance to your convenience.
Looking forward to hearing from you.
Sincerely,
(company-name)

3. Table of Contents
3
Introduction
Product Overview
Market Opportunity
Investment Opportunity
SWOT Analysis
Porter’s Five Forces Model
Selecting Target Audience
Product Roadmap
Product Lifecycle
Product Market Map
Future Benefits to Investors
Cost Benefit Analysis of Marketing Strategies
Budget Allocation
Investment
Funding Summary
About Us
• Our team
Client Testimonials
Next Steps

4. Introduction for Business Idea Proposal
4
Strategic Objectives
Objective 1
Objective 2
Objective 4
Objective 3
Future planning
Project 1
Project 2
Project 3
Project 4
Community’s
Vision
Long – term
Strategy
• Proving the client with the main ideas that will be explained further in the business plan.
• Main highlights of the business
Product Idea
Agreed long term projection where the company want to see itself 20 – 30 years down the line.
For ex – A company want to see itself as a market leader in a particular industry.
Vision

5. Product Overview in Business Idea Proposal
5
• Return on Investment
• Payback Period
Product Profitability
• Complexity
• Technical gap
Technical Feasibility
• Unique offering customer
• Value for money
Competitive Advantage
• Depicting the strategic
importance of the product
• Add Text Here
Product Strategy

6. Market Opportunity in Business Idea Proposal
6
Briefing about the market opportunities –
For ex- Catering the untapped section of the market with huge opportunities
Industry emerging trends –
Stating the new trends that make company’s offering possible
Brand that cater the products similar to company’s offerings
The product offerings are developed in context to emerging
trends(what are these trends)
• Target Customer
• Issues they were facing
The company will provide the insights about the reasons behind
setting up the company.
Key problems that resolved by the company’s offerings –

7. Investment Opportunity for Business Idea Proposal
7
Informing investors about –
• What are the goals ?
• Why they are crucial in helping achieving those goals ?
• What are the benefits that are getting after associating with the company ?
Benefits to investors –
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Identifying the three to four key factors that make company a great opportunity to the investors
This activity includes –
Funding Goal
• How much money is needed to move forward
Terms
• What will investors get in exchange for their investment?
Use of Funds
• How the company has planned to use those funds?
Milestones
• What will can be achieved with their investment?

8. SWOT Analysis in Business Idea Proposal
8
Strengths
• Our offerings delivers high quality
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Weaknesses
• Low market share
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Opportunities
• Capturing large market share
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Threats
• Unexpected market share
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9. Porter’s Five Forces Model in Business Idea Proposal
9
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Bargaining power of Buyers
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Threat of Substitute products or services
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Threat of new Entrants
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Bargaining power of Suppliers
Rivalry Among Existing Competitors

10. Selecting Target Audience in Business Idea Proposal
10
When they buy?
Understanding the purchasing cycle of your customer
Website, App, in – person?
How they buy?
If your customer expect reliable delivery and you don’t disappoint them,
you stand to gain repeat business
What they expect of you?
If are they a small private company or a big MNC?
Understand your Customer
Understand their occupation and interest?
What they do?

11. Product Roadmap in Business Idea Proposal
11
Idea Generation
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Concept Testing
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Product Development
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Market Testing
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Product Launch
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Evaluation of Results
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12. Product Lifecycle in Business Idea Proposal
12
Product
Sales
Introduction Growth Decline
Maturity
Audience
Market
Sales
Competition
Business Focus
Design Focus
Early Adopters
Small
Low
Low
Awareness
Tuning
Mainstream
Growing
High
Moderate
Market Share
Scaling
Late Adopters
Large
Flattening
High
Customer Retention
Support
Laggards
Contracting
Moderate
Moderate
Transition
Transition

13. Product Market Map in Business Idea Proposal
13
Market
attractiveness
More
Less
Competitive Strength More
Less
Need to calculate whether benefits of an attractive market
outweigh the cost of investment to increase
competitiveness
Best fit product line
for the client
Client is all advised to
enter this product line

14. Future Benefits to Investors
14
Making investors believe that business in they are investing is a viable business (more than just an idea)
Product Development
• Process Description
Manufacturing and distribution
• Distribution channels
Partnerships
• Mentioning secured partnerships with the various established brands
Early Customers and Revenue
• Existing customer description
• Revenue generation
Intellectual Property
• Technology patents
Press Mentions
• Featuring of company on various media outlets
Key categories in this segment are –
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15. Cost Benefit Analysis for Marketing Strategies in Business Idea Proposal
15
Promotional Activities Cost Benefit
Social Media Campaign Free Catering to large amount of people more than 1 billion
Promotional Video $2,500 More and more people getting exposed to the video shared at online platform
Viral Marketing $15,000 More than 150,000 people will discuss about the new product offering
Event Marketing $25,000 Great way to drive sales. More than 10,000 people interested in event
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16. Budget Allocation in Business Idea Proposal
16
Human Resources
(Man-days)
Travel
Costs (Visits)
Vehicles Equipment Consumables
Sub-
contrac
ting
Senior
Expert
Junior
Expet
Tech
nician
Projct
Site
Capital
Interna
tional
Rental
(Days)
Petrol
(km)
Driver
(Man-days)
Instru
ments
Awarenes
raising
Commni-
cation
Office
Const
ruction
Awareness
Raising
Project Component 1
Activity 1.1 10 15 60 10 500 10
Activity 1.2 2 20 45 10 500 10
Project Component 2
Activity 2.1 5 25 30 20 1000 20
Activity 2.2 2 10 15 25 1250 25
Activity 2.3 10 10 30 1500 30
Project Component 3
Activity 3.1 5 10 15 5 10
Activity 3.2 10 30 50 2 1 4
Resources Needed
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17. Investment in Business Idea Proposal (1/3)
17
Investment Idea 1 Idea 2 Idea 3
Equipment and Materials $15,000 $25,000 $35,000
Personnel/Employee $25,000 $45,000 $55,000
Marketing $5,000 $7,000 $9,000
Infrastructure $50,000 $50,000 $50,000
Additional Cost XXXX XXXX XXXX
Total XXXX XXXX XXXX
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18. Activities Units Cost per Unit Total
Personnel/Labor Costs Add Text Here Add Text Here Add Text Here
Equipment and materials Add Text Here Add Text Here Add Text Here
Training Add Text Here Add Text Here Add Text Here
Contracts Add Text Here Add Text Here Add Text Here
Other Costs Add Text Here Add Text Here Add Text Here
Total Add Text Here Add Text Here Add Text Here
Investment in Business Idea Proposal (2/3)
18
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19. Investment in Business Idea Proposal (3/3)
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Activities Year 1 Year 2 Year 3 Total
Personnel/Labor
Costs
Add Text Here Add Text Here Add Text Here Add Text Here
Equipment and
materials
Add Text Here Add Text Here Add Text Here Add Text Here
Training Add Text Here Add Text Here Add Text Here Add Text Here
Contracts Add Text Here Add Text Here Add Text Here Add Text Here
Other Costs Add Text Here Add Text Here Add Text Here Add Text Here
Total Add Text Here Add Text Here Add Text Here Add Text Here
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20. Funding Summary for Business Idea Proposal
20
Name Organization Contribution
Self Funding Add Text Here Add Text Here
Local Government Support Add Text Here Add Text Here
Co – Financers Add Text Here Add Text Here
Additional Financers Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here
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21. Our Team (1/2)
21
Katherine Reynolds
Founder
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Morgan Ryan
Co – Founder
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Marquis Salazar
Team Leader
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22. Our Team (2/2)
22
Dexter Murphy
Founder
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Aniyah Peters
Team Leader
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23. Client Testimonials (1/2)
23
Lewis Spencer
Designation
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audience's attention.
Rowan Hooper
Designation
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audience's attention.

24. Client Testimonials (2/2)
24
Dexter Turner
Company Name
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your audience's attention.
Ben Watts
Company Name
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your audience's attention.
Isabella Owen
Company Name
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your audience's attention.

25. Next Steps
25
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together.
• Discuss the desired changes
• Accept the proposal
• Sign and finalize the proposal
• Submit an initial payment of 50% of total fee of project
• Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed contract for your record
• Feel free to contact
• Add Text Here
• Add Text Here
Signature
Proposal lead
{user_assigned}, {user_title}
Signature
Default Contact
{client_contact_first},
{client_contact_last} {Client_name}

26. Contact Us
26
# street number, city, state
Address
0123456789
Contact Numbers
emailaddress123@gmail.com
Email Address

27. 27
Additional Slides

28. Our Mission
28
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Vision
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audience's attention.
Mission
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audience's attention.
Goal

29. About Us
29
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your audience's attention.
Target Audience
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your audience's attention.
Preferred by Many
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your audience's attention.
Value Clients

30. Roadmap for Process Flow
30
01
Text Here
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02
Text Here
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Text Here
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04
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03

31. 30 60 90 Days Plan
31
30 Days
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60 Days
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90 Days
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32. Weekly Timeline with Task Name
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Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Name Here - - Text Here
Name Here Text Here -
Name Here - - Text Here
Name Here - - -
Name Here - - Text Here
Text Here
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Text Here
Text Here