1.
BUILDING DIGITAL STRATEGY ROADMAP FOR DIGITAL
TRANSFORMATION
A digital strategy roadmap for healthcare services department

2.
Table of Contents
2
Digital Strategy & Planning
Steps
Digital Review
Market Insights: Digital
Healthcare
Consumer Insights
Challenges in Digital
Transformation
Digital Transformation: Growth
Drivers
Digital Strategy
Our Digital Strategy Goals
Key Digital Initiatives in Future
(1/2)
Telehealth Services
Mobile Health - mHealth
Patient Portal
Digital Plan
Digital Strategy Roadmap
Customer Experience Mapping
Measurement
Measuring ROI of Digital
Healthcare
Digital Vitality Scorecard

3.
Digital Strategy & Planning Steps
3
The digital strategy approach should follow current assessment of the market, building strategies for leveraging technology, implementation and
review as encapsulated in the diagram.
Where are we now?
Digital Review
▪ Consumer Insights
▪ Competitive Audit
▪ Digital Review
▪ Business + Brand Performance
Where do we want to be?
Digital Strategy
▪ Link to vision, brand idea, corporate objectives
▪ Digital vision
▪ Strategies to achieve defined objectives
How do we get there?
Digital Plan
Simple
▪ Roadmap of tactics by strategy
Experience Dev’t
▪ User & biz requirements
▪ Personas, customer experience mapping &
user flows, etc.
How do we know our impact?
Measurement Plan
▪ Measures of success
▪ Balances scorecard dev’t
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4.
4
DIGITAL REVIEW

5.
Market Insights: Digital Healthcare
5
The digital healthcare market is witnessing a massive growth. Cloud technology and increasing adoption of tablets and smartphones by
healthcare professionals is majorly driving this growth.
2018
$86.4 BN
2019 2020 2021 2022 2023 2024 2025
CAGR (2019-25): 29.6%
The market will be
Accelerating growing at
a CAGR almost
Incremental Growth The year-over-year
growth rate for 2019 is
estimated at
$213.75 bn 19.12%
>$504.4 BN
Consumers
Expect smartphones to become the main touchpoint with
the health system in the next decade.
54%
Physicians
Expect smartphones to become the main touchpoint
with the health system in the next decade.
56%
Consumers
Are willing to be treated for common acute symptoms
online instead of seeing a physician in-person.
54%
2018 2023
22%
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6.
Consumer Insights
6
The needs and expectations of the modern consumer (healthcare consumer in this example) are rising with technological developments, the
most important being anytime, anywhere access.
Convenient, on-the-go
access to health information
Gather health data through
wearables & other
technological devices
Instant, 24/7 availability of
health reports & other data
Reliable information online
for health issues
Security of personal data
Quick connection with
healthcare services & doctors
for care

7.
Challenges in Digital Transformation
7
Digital transformation, especially in the healthcare sector, is a complex process and there are some hiccups that need to be addressed for
complete success.
Lack of Connectivity
Poor telecommunication services affecting
connectivity with patients in remote areas
Technological Gaps
Your Text Here
Workforce Training
Heavy investment in workforce to train
them regarding technological applications
Organizational Culture
Your Text Here
Security
There are concerns regarding security
and confidentiality of patient data
Capital
High capital expenditure and
maintenance requirement
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8.
Digital Transformation: Growth Drivers
8
The market for digital transformation in healthcare is booming owing to the growth drivers listed below.
Increasing use of smartphones, tablets, and other mobile platforms
Rapidly moving healthcare IT infrastructure in industrialized nations
Favorable government initiatives in U.S. and European region
Rising demand for remote patient monitoring services
Growing venture capital investments
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9.
DIGITAL STRATEGY
9

10.
Our Digital Strategy Goals
10
To measure the success of digital transformation, set clear goals in advance. Answer what changes you wish to achieve with the integration of
technology in your industry.
Increased value for patients and
effectiveness of health services
Provide healthier future for
individuals and families by providing
access to mobile healthcare
Improve patient and employee
experience by removing paperwork,
save cost and time
Access to real-time patient
information and reports resulting in
quick and informed decision-making
Personalized healthcare
and reach to remote areas
with use of technology
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11.
Key Digital Initiatives in Future (1/2)
11
List out the digital initiatives that you wish to achieve in your organization or industry and its key functionalities.
Patient Portal
▪ Take care of outpatient bookings
▪ Lab reports delivered online
▪ Real-time information on health
issues
Robotics, AI
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
Platform for Care Services
▪ Notification to GPs for health
concerns (data gathered through
wearables)
▪ Your Text Here
▪ Your Text Here
Mobile Health
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
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12.
Key Digital Initiatives in Future (2/2)
12
Here is another template for digital planning to showcase the length and breadth of digital transformation.
Mobile Health Patient Portal Digital Hospital Robotics & AI
Employee Portal Telehealth Augmented Reality &
Virtual Reality
Business Health
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13.
Telehealth Services
13
Showcase how your department plans to expand its digital offerings. For instance, the dept plans to launch more telehealth services such as
stroke, paediatrics, and intensive care among others.
Services to be Added by 2022
Cardiology
Chronic Care
Management/
Remote Monitoring
Burn
Dermatology
eLCU
Specialty
Consultations
Education/ Grand
Rounds
Feta Monitoring
Home Health/ Long
Term Care
Emergency Services/
Trauma
Infectious Disease
Medication
Adherence
Hospitalist Care
Nephrology
Obstetrics &
Gynecology
Oncology
Neurology/ Stroke
Care
Pain Management
Pathology
Orthopedics
Pediatrics
Primary/ Urgent Care
Psychiatry
Pharmacy
Rheumatology
Screening Services
Radiology
Urology
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14.
Mobile Health - mHealth
14
Showcase how the department proposes to develop mobile health apps to deliver healthcare services beyond the hospital.
Key Applications Strategic Initiatives
Remote Patient Monitoring
Personalized monitoring of vitals, now
enhanced through interconnectedness with
wearable devices
Remote data collection
Communication and training for healthcare
workers
Disease and epidemic outbreak tracking
Diagnostic and treatment support
Telemedicine
Appointment Reminders
Pervasive access to health care information
Design & develop mobile app architecture
with multi-browser support
Develop customized apps for patient
engagement
Leverage tablets and smartphones for
enhanced digital customer experience
Partnership with cloud solution platform for
data security and storage

15.
Viewing health information (e.g., lab results or clinical notes)
Viewing bills/making payments
Scheduling appointments online
Filling out pre-visit forms (e.g., intake form)
Sending messages to my care (healthcare provider) team
Checking prescription refills/requests
Updating medical history
Key Functionalities
Patient Portal
15
The department also proposes to develop a patient portal to manage appointments and reports.
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16.
DIGITAL PLAN
16

17.
Digital Strategy Roadmap
17
Show your long-term strategy via a roadmap to track the progress of initiatives and timeline. This should be an iterative process to include
changes as situations demand.
Stage 4
Achieving Full Potential
▪ Robotics & AI services
▪ All services brought under the umbrella of telehealth
▪ Text Here
▪ Text HereStage 3
Expansion & Diversification
▪ Introduction of Patient Portal
▪ Expansion of Remote Patient Monitoring to cover
each area
▪ Public health information systems
▪ Text Here
▪ Text Here
Stage 2
Rolling Out Top Priority Services
▪ Automation of HR functions
▪ Integration of financial management & supply chain
processes
▪ New telehealth services - stroke, urology
▪ 24 hour Command Centre
▪ Tie up with corporate third party platforms
▪ Launching My Health Record app
▪ Introducing Virtual Reality Services
▪ Text Here
▪ Text Here
Stage 1
Setting the Foundations Strong
▪ Digital Capability and Maturity Assessment
▪ Improvement of ICT Infrastructure
▪ Introduction of Learning Management System
▪ Introduction of Electronic Medical Records
▪ Text Here
▪ Text Here

18.
Customer Experience Mapping
18
Show how the new customer experience will look after the implementation of your digital strategy.
Thomas has an app
that tracks and
stores his daily
blood glucose levels
The report is securely
transmitted via his
phone to the EMR
Using AI and predictive analytics, the EMR
processes the data and predicts the
likelihood of occurrence of hypoglycemia.
Adjustments to the diet and exercises are
sent to Thomas’ phone
If the results are of
concern, an alert us sent to
Thomas’ diabetes nurse
Thomas gets in touch with
his area’s local care team
via videoconferencing to get
help for Thomas
Based on the consultation, it is decided
that Thomas needs to be admitted to a
hospital. Hospital attendants are informed
of his visit and stay
The progress reports
are sent to Thomas’
diabetic nurse the
following day for
further course of action
is a 65-year-old
man with Type 2
Diabetes
Thomas
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19.
MEASUREMENT
19

20.
Measuring ROI of Digital Healthcare
20
What changes do you wish to see after digital transformation? List out the performance indicators.
2X
Profit
+20%
Productivity
10X
Consumer Centricity
+59%
Innovation
+70%
Consumer Satisfaction
-40%
Employee Turnover
$2 Bn
savings with early
detection of health issues
5-10k
Early diagnosis of life-
threatening diseases
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21.
Digital Vitality Dashboard
Use a scorecard or dashboard to measure the success of digital transformation.
21
Digital Vitality Score
Strategy Data
Organizational
Alignment
Customer
Experience
Competitive Analysis
Ecosystem/ Partner Analysis
Vision Goals
Organizational Roadmap
Leadership Alignment
Cross-Functional Strategy
Internal Comms
Digital Ethics
Financial Impact Reports
Data Strategy
Security
APIs, Frameworks & Data
Sharing
Data Governance
Data Architecture
Data Privacy & Awareness
Internal Data Sharing
Dedicated Data Analyst(S)
Ecommerce
Digital Team or CoE
Customer Service
IT
Legal/ Compliance
Marketing & Communications
Product Teams
Infrastructure
Sales or Channel
Experience Automation
Customer Research
Persona Development
Customer Journey
Real-Time Relevancy
Co-Innovation
Customer Engegement
Content Strategy
Financial Impact Reports
Strategy
Data
Organizational Alignment
Customer Experience
Digital Vitality Score
July Aug Sep Oct Nov Dec Jan Feb
4.53.2
2019 2020
+26%
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3.8 Score2.2 Score 2.8 Score 3.9 Score

22.
Building Digital Strategy Roadmap for Digital Transformation Icons Slide
22

23.
23
Additional Slides

24.
Agenda Slide
24
Agenda 01
Agenda 02
Agenda 03
Agenda 04
Agenda 05
Agenda 06
Agenda 07
Agenda 08

25.
Company Introduction
25
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26.
Our Mission Vision Values
26
Vision
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Mission
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Goal
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27.
Our Goal
27
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28.
Organization Chart
28
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29.
Comparison
29
30% 60%
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North America
30%
Africa
60%

30.
Bar Chart
30
20
30
55
50
85
35
75
80
0
10
20
30
40
50
60
70
80
90
100
2017 2018 2019 2020
(inpercentage)
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01 Product
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02 Product

31.
Pie Chart
31
46%
6%
11%
16%
21%
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01 Product
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02 Product
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03 Product
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04 Product
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05 Product

32.
Marketing Dashboard
32
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33.
Linear Diagram
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Circular
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35.
Marketing Roadmap
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01
0402
03

36.
Timeline
36
2015
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2017 Text here
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2019
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2016
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2018
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2020

37.
Thank You
37
Address
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Contact Numbers:
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Email Address:
emailaddress@123.com