Apple products excite us, their marketing strategies simply work. Proof: Customers lining the streets outside Apple local stores just to secure the newest technology released by the company. In this presentation, we enumerated five strategies Apple use for marketing their product. Hope this inspires your future marketing initiatives.

1. How Apple
Marketing
Is Getting It
Right

2. Apple sold over 10 million iPhone 6 and iPhone 6
Plus models within just three days after their launch.
Source: Apple

3. WOW!
How can a company achieve such whopping sales?
Let’s take a look at 5 of their marketing strategies.

4. #1: Quality Product
Apple has created great products
– the heart of any successful
marketing strategy.
“We never had an objective to sell a
low-cost phone. Our primary objective
is to sell a great phone and provide a
great experience, and we figured out a
way to do it at a lower cost.”
- Tim Cook, Apple CEO

5. Proof: In 2014, a consumer survey showed a higher
satisfaction rate with iPhone than with any other model.
iPhone:
798
LG:
609
Pantech:
577
Samsung:
600
Total possible score: 1,000
Source: Apple Insider

6. #2: Consistent Branding
Apple consistently uses
its familiar, minimalist
branding. Products,
packaging, website and
stores all have
consistent design.

7. Why is consistent branding important?
Product
differentiation
Increased
customer recognition
Reinforced identity
and authority
Increased
loyalty

8. #3: Killer Slogans
• Advertising campaign: Think different.
• iPod mini: Mini. The next big thing.
• Apple Pay: Your wallet. Without the wallet.
• MacBook: The notebook people love.
• iPhone 6: Bigger than bigger.

9. Apple’s slogans are:
Brand-focused
Memorable
Original
Simple
Catchy
Emotionally appealing

10. #4: Mystery Build-up
Months before an Apple
product launch, people
are already talking about
the gadget. Apple has a
way of involving
influencers to talk about a
new product without
spilling details.

11. Bottom line: Plan your product launch
well and take advantage of valuable
opportunities.

12. #5: Powerful product demonstration
Remember when Steve
Jobs walked out on stage
and took a MacBook Air
from a manila envelope?

13. It was a simple yet powerful product demo because it:
Instantly proved
MacBook Air’s
unique slimness
Resolved the
issue of bulky laptops
Stimulated strong
audience interest…
all in just 10 seconds

14. “Your work is going to fill a large part of your life, and the only way
to be truly satisfied is to do what you believe is great work. And the
only way to do great work is to love what you do. If you haven't
found it yet, keep looking. Don't settle. As with all matters of the
heart, you'll know when you find it.”
Steve Jobs

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