1. PHILIP KOTLER'S FIVE PRODUCT LEVELS
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Philip Kotler defined five levels to a product. These are described in the following slides.
The customers choose a product based on their perceived value of it. Satisfaction is therefore the degree to which the use of a product matches the perceived
value the customer had when it was purchased. The customer is satisfied only if the actual value is the same or exceeds the perceived value.
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COMPANY NAME
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2. PHILIP KOTLER'S FIVE PRODUCT LEVELS
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Core benefit of the product
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Core benefit of the product
This is the fundamental need or want the consumers satisfy by purchasing the product or service.
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COMPANY NAME
PRESENTER NAME
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3. PHILIP KOTLER'S FIVE PRODUCT LEVELS
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Core benefit of the product
This is the fundamental need or want the consumers satisfy by purchasing the product or service.
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COMPANY NAME
PRESENTER NAME
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4. PHILIP KOTLER'S FIVE PRODUCT LEVELS
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This is the fundamental need or want the consumers satisfy by purchasing the product or service.
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COMPANY NAME
PRESENTER NAME
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5. PHILIP KOTLER'S FIVE PRODUCT LEVELS
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This is the fundamental need or want the consumers satisfy by purchasing the product or service.
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COMPANY NAME
PRESENTER NAME
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6. PHILIP KOTLER'S FIVE PRODUCT LEVELS
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This is the fundamental need or want the consumers satisfy by purchasing the product or service.
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COMPANY NAME
PRESENTER NAME
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7. PHILIP KOTLER'S FIVE PRODUCT LEVELS
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COMPANY NAME
PRESENTER NAME
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8. PHILIP KOTLER'S FIVE PRODUCT LEVELS
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Core benefit of
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8I
COMPANY NAME
PRESENTER NAME
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9. PHILIP KOTLER'S FIVE PRODUCT LEVELS
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COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated