NETWORKING
FOR DUMMIES

GPS
Let’s review the concept of
networking with this acronym

Your goals serve as the
foundation of your
networking strategies.
@@
Goals
WHY DO YOU NEED
TO NETWORK?

New business
contacts
Job
opportunities
Sales
increase
Self-branding
Marketing products
and services
Additional
knowledge
Sponsorship
COMMON REASONS FOR NETWORKING:

People
WHO SHOULD YOU
NETWORK WITH?
Knowing your potential contacts
gives you an edge during
the conversation.

Complete
name
RESEARCH AND GET THE
FOLLOWING INFO
Positiontitle Previous
experience
Skills,talents
andinterests
Affiliations Potential
conversation
topics

Strategy HOW WILL YOU
NETWORK?
Meaningful connections
occur when you plan
your next moves.

ONLINEIN - PERSON
Trainings and seminars
Industry events
Informal gatherings
Volunteer programs
Graduate studies
Social media
Multimedia sharing
Blogging
Discussion boards
Email

PeopleGoals Strategy

TRUE VALUE
Let’s enumerate networking
reminders with this mnemonic:

Networkingtakestime,
effort,andsincerity.
Youcan’texpectthe
companyexecutiveyou
meettodaytohelpyou
landajobtomorrow.
Time

Relationship
Networkingisaboutbuildingand
strengtheningrelationships.
Focusonthisandeverythingelsewillfollow.

hUmility
Showcaseyourexpertise,butdon’tbrag.
There’salwaysawaytomarketyourself
withoutbeingabighead.

Effectiveness
Armyourselfwiththerightstrategies,tools,
anddemeanorforeffectivecommunication
andnetworking.

VALUE
What value do you bring to the table?
Is it your knowledge, skills, or availability?
Remember networking is about giving and taking.

T i m e
R ie l o na t
U imh t yi l
n s si ve e ec tf f
ps h i
E
VALUE

“When you network you develop a list of
resources that you can share with others.
This increases your value to those prospects
and clients you deal with.”
Diane Helbig,
Lemonade Stand Selling: Accelerate Your Small Business Growth

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