Talk2Prof aims to create an online marketplace for language education that provides entertainment and social networking. It will connect language students, freelance teachers, and language schools. Users will be monetized through digital marketing and market research performed on the profiled user base. The founders have created a beta site and are seeking funding to further develop innovative monetization tools based on social gaming concepts. They have tested newsletters and market research and integrated third party suppliers. With funding, they plan to relocate the business to Cambridge for access to talent and hire additional staff while outsourcing some back office roles. Financial projections estimate over $1 million in annual sales and profits by the third year.

1. Business Plan 2011
Capital Raising Project for Talk2Prof Ltd (UK)

2. Company Summary
 Premier Marketplace for the language learning
industry
 Entertaining Social & Professional networking
environment
 Innovative monetisation tools based on social
gaming concepts
 Motivated community via incentivised actions
 User friendly SaaS solutions
 Market Research, Digital Marketing, E-Commerce &
University Recruitment revenue streams
 Incredibly large international market
 Highly Targeted, fully profiled & opted-in community
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3. The Mission
 Talk2Prof aims to create the
premier on-line marketplace for
languages which provides the
world an opportunity to receive
language education whilst
entertaining in a way that only social networking can
provide. Innovating existing tools used in social
gaming, Talk2Prof aims to then provide their network
opportunities to earn money or study for free by
performing incentivised actions.
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4. Current Highlights
 BETA testing site already in place
& operating
 Test community already exists
with community located all over
the world
 Newsletter performance tested
 Market Research performance being
tested
 Third party suppliers in place with integrated platforms
 including one company owned by the world’s largest e-
commerce development company
 Final development largely completed
 Financial assumptions based on actual cost estimates &
expert advice
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5. Highlights
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6. 1.1 Company Summary
Talk2Prof.com will be the Language Training industry's premier on-line marketplace via a
professional and social networking environment similar in look and feel to sites such as
LinkedIn.com
The site focuses on three subscriber types from all over the world being:
Language Students
Freelance Teachers
Language Schools
The website provides a networking tool for all three parties to find and in turn be found by
each other in a more effective communicative way. These subscribers are then monetised by
the company in several forms of digital marketing and market research providing the cash cow
of the business model via the incentivised website activity of the subscriber database.
Having already created a BETA testing version of the site with basic tools & resources, the
founders have now begun looking for eventual investors & partners to take the website to the
next level.
Currently the business “Talk2Prof Ltd (UK)” is located in the UK with the founders residing in
Italy. Part a of the funding is to relocate the business into a serviced office space near
Cambridge due to being a language learning innovator with a large pool of high quality talent.
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7. 5.0 Management Summary
Founders:
Lee Taylor
Managing Director & Founder
New Zealand born Italian resident
Retail to Investment Banking background in
New Zealand, Australia & UK
Ex-Service Manager in Multi-national education firm
called "Wallstreet Institute, Italy"
Jody Rogan
Technical Development Director & Founder
British Citizen, Italian resident
Background in Medicine within UK
Ex-Service Manager in Multi-national education firm called "Wallstreet Institute, Italy"
Studied PHP coding & theory
Upon funding several new roles will be required. Some of these back office roles will be
outsourced via an outsourcing firm in India (www.virtualemployee.com) to allow the
founders and front office staff to focus on the development of the business and website.
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8. Profit Monthly (year 1)
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9. Profit Yearly
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10. Sales Monthly (year 1)
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11. Sales by Year
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12. Cash (year 1)
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13. Post Funding Proposed Equity
5% Division
£500,000 investment
32.5% Company Valuation
£2,000,000
30%
NPV Valuation £11m
Investor’s Internal Rate
of Return 175%
(end of 3rd fiscal year, 3x
earnings ratio used)
5% Reserve used for
consultant/advisor
32.5% incentives
Founders retain a total of
Lee Taylor Jody Rogan Investor (s) Reserve
65% equity
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14. Contact us to receive our executive summary or for further information
info@talk2prof.com
(+39) 02 899 26 700
Digital
E-commerce www.talk2prof.com
Marketing
University Market
Recruitment Research
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