Linkedin bd member connect

Board Member Connect

Expanding Beyond your Existing Network

LinkedIn Confidential ©2013 All Rights Reserved

You need a powerful network
of connections in order to achieve
your mission


Your next
development
director
Your future
board member
A real estate lawyer
interested in doing pro
bono work

You

A local funder
who can support
your cause

Your Board

Using your board’s network to achieve your
mission is key. LinkedIn can help!

3

In these slides…..
 Learn how to make powerful connections on LinkedIn, leveraging
your board’s network
 Discover the advantages of using LinkedIn to recruit board
members
 Explore LinkedIn’s new program - LinkedIn Board Member
Connect
- and get all the details on how you can apply for a complimentary
membership (a $1,000 annual value)


4

Leverage Your Board’s Network


Your board is the gateway to
the people that will open doors
for your organization


LinkedIn makes it easy
to work with your board to find the
right talent for your needs


First,
you need to make sure you are
connected to your board on LinkedIn


Next, search for the connections to support your
mission, leveraging your board’s network

Decide what you’re looking for

Search your network

Connect and build relationships


You need the right connections to:
 Attract future board
members
 Secure funding
 Connect with top-quality
professional volunteers
 LinkedIn eliminates the “who do
you know” game by enabling
you to visualize your board’s
network.

9

Decide what you’re looking for….

A strategy consultant to
help build your 3-year plan


A part-time accountant
to maintain your books

A graphic designer to
create a new logo

10

Search your network, using Advanced Search….

Enter your target criteria in LinkedIn’s Advanced Search:
http://www.linkedin.com/search?trk=advsrch

11

Connect and start the conversation….

Look for 1st and 2nd degree connections– they are your strongest
connections.

12

Discover the advantages of recruiting
board members on LinkedIn


Recruiting board members normally looks like….

Governance
committee

“We need
someone
with a tech
background”


Who do you know
game

“Who do you know
with a software
background that’s
VP or above? Maybe
from that big local IT
consulting
company?”
(Repeat many times
with all of your board
members)

Screening

“Found a
candidate! Let’s
get to know her
better.”

14

Recruiting board members on LinkedIn can look like….

Governance
committee

“We need
someone
with a tech
background”


Requested
Targeted
Introductions

“Hey Ed, I see you
have a connection to
that local IT
consulting company
– I think John Doe
might be a great fit for
the board. What do
you think? Could you
provide an
introduction?”

Screening

“John seems
interested. Let’s
get to know him
better.”

15

Join LinkedIn Board Member
Connect


What is LinkedIn Board Member Connect?
 LinkedIn Board Connect is a free service that helps you quickly
identify connections to potential board members with the
precise skills and background you’re looking for by leveraging the
LinkedIn platform and a premium search tool called Talent Finder

LinkedIn Platform

+

=

Board Connect

Talent Finder


17

How can LinkedIn Board Member Connect help you?

Define who
you are
looking for

LinkedIn
Board
Connect

Request
Specific
Introductions

Screening

 LinkedIn Board Connect helps you identify high potential board
candidates through enhanced search capabilities with free access
• to LinkedIn’s Talentprofile of(a $1000 annual value)
Once you know the Finder who you are looking for,
LinkedIn Board Connect super-powers your search
Search your make the most using the through
• Learn how to board’s networkof LinkedInsame product that
corporate recruiters
exclusivewebcasts use to hire top talent
• Board Connect allows you to narrow by seniority, company
size, past employers, years of experience, Fortune network with
 Get access to a powerfully connected nonprofit peer1000
firm, and more
membership to the Board Connect group

18

Recruiting great board members on LinkedIn is easy
1. You, along with your board, define who you are looking for
2. Instead of spending time playing the “who do you know” game,
search intelligently with premium search filters such as years
of experience and job function
3. Identify a short list of candidates (review their profiles instantly)
4. Ask your board for specific introductions or send a direct
inMail
5. Continue with the normal vetting and screening process

For more information on board recruiting or board roles and
responsibilities visit: www.boardsource.org

19

Need Help?
If you’re not sure how to get started on your board
recruitment strategy, our friends at BoardSource can help.
Get answers to these and many more questions:







What are the basic responsibilities of nonprofit boards?
What are the responsibilities of individual board members?
How should a nonprofit board of directors be structured?
What questions should we ask our potential board members?
How can we promote diversity while avoiding tokenism?
How do we keep board members informed?

And access valuable tools and resources that can help
guide your recruitment strategy:
 Recruiting a Stronger Board
 The Board Building Cycle

The connections you need to
change the world are here.
Let us help you find them.


21

Apply for an invitation to join
LinkedIn Board Member Connect
at:
http://nonprofits.linkedin.com


22


23

How to Share LinkedIn Board Connect with your Board

Appendix: Making the Case to Join
LinkedIn Board Member Connect


Use the following slides
to present LinkedIn Board Member Connect
at your next board meeting.


25

How can LinkedIn help us recruit new board members?
 We need connections to help us achieve our mission – and that
starts by having board members like you join our cause.
 Instead of asking around and spending so much time playing the
“who do you know” game, we can search our networks
intelligently with LinkedIn
 When we are looking for a new board member, the recruiting
committee can identify a short list of candidates on LinkedIn (and
review their resumes instantly), then ask board members for
specific introductions
 LinkedIn can help us search faster but we still need to conduct our
normal vetting process


26

How does LinkedIn Board Member Connect work?
 LinkedIn Board Connect allows us to quickly search the networks of
all board members that are already using LinkedIn and are
connected to the ED or recruiting committee chair.
 The recruiting committee will use our LinkedIn network as-is – we
don’t need to spend time setting up a new tool or system.
 Keeping your LinkedIn network up-to-date is the most important
factor in successful searches.
 Once we identify a candidate, we’ll ask you for an introduction to
the individual.
 We will never cold call your connections!


27

What is included with LinkedIn Board Member
Connect?
 Identify high potential board candidates through enhanced search
capabilities using LinkedIn’s Talent Finder (a $1000 annual value)
 Learn how to make the most of LinkedIn through exclusive product
tutorials
 Get access to a powerfully connected nonprofit peer network with
membership to the Board Connect group


28

What do you need to do?
 In order to search your network, you must be registered with
LinkedIn and you must be connected to the ED or recruiting
committee chair or whomever is doing the searching.
 The ED or recruiting committee chair will be able to see your
connections through the search and then will ask you for specific
introductions when appropriate.
 You don’t need to add any additional features or register for
anything new to participate.
 We simply provide our EIN to LinkedIn and the individual in charge
of recruiting will have the features activated on his/her own LinkedIn
account.


29

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Editor's Notes