SlideShare uma empresa Scribd logo
1 de 47
Emotions, Experiences, Memories.

           A story to be told




      Essentials of Tourism Destination Management
The business of tourism is complex and fragmented
                 and from the time the visitors arrive at the destination, until they leave,
               the quality of their experience is affected by many services and experiences,
including a range of public and private services, community interactions, the environment and hospitality.




                               Essentials of Tourism Destination Management
Mod. 5: Emotions, Experiences, Memories. A story to be told.
To compete effectively, destinations have to deliver wonderful experiences and excellent value to visitors




                               Essentials of Tourism Destination Management
Sales of experience goods –such as package tours and safaris- increased throughout
            the 2000’s, as wealthier consumers maxed out on products
                     and shifted consumption to experiences.




                      Essentials of Tourism Destination Management
I’ll give you a for instance…




Essentials of Tourism Destination Management
Food is an integral component of everyday life…


…but also one of the essential elements of the tourist experience




             Essentials of Tourism Destination Management
The social and cultural significance of food is finally gaining the recognition it deserves

   The media is now full of magazines: Cuisine, Gourmet Traveller, Food & Travel-;
                            radio shows, television shows,
   and even entire “lifestyle channels”, such as the North American Food Channel,
              dedicated to food and the places that food comes from.




                        Essentials of Tourism Destination Management
To an extent this is a reflection of changing lifestyles and the role of some goods and
   services as status symbols and as signifiers of identity, as well as recognition of
                 the business opportunities to support such lifestyles.




                        Essentials of Tourism Destination Management
Why and how we eat and drink says something about ourselves and the society we live in.




                        Essentials of Tourism Destination Management
The number five most power luxury brand in the world is Hennessy Cognac.
        Since 1987 is part of LVMH Moët Hennessy • Louis Vuitton.
Founded in 1765, the company sells about 50 million bottles a year worldwide,
               or more than 40 percent of the world’s Cognac.
The number seven most power luxury brand in the world is Moet & Chandon champagne.
                       The ultimate symbol of wealth and taste.
     Founded in 1743, the company sells over 26 million bottles of bubbly annually.
Experiences

Destination Marketing as well as Luxury Marketing is a category that is completely
                   different from traditional brand marketing
             because it is in the      business of selling fantasy


                    It is the “Dream Business”




                      Essentials of Tourism Destination Management
The Experiential Destination Value Added

 The very underpinning of Madison Avenue is based on the notion that you are really two people:

The person you are, and the person you want to be.
The dreams and fantasies that destination marketing weaves only want to talk to person number two.




                            Essentials of Tourism Destination Management
The Experiential Destination Value Added




The real magic of the experiential destination…


  …is how it makes you feel…
                  …not only good…



    …it makes you                  special




  Essentials of Tourism Destination Management
Winter holidays in Switzerland




Swiss Hut Magic. Discover coziness and genuineness.




                          Essentials of Tourism Destination Management
Identification is the ultimate goal:


               Ads are means to achieve a fantasy, to live a fantasy


Ads are designed for us to immediately identify with the people or values in the ad




                    Essentials of Tourism Destination Management
The Experiential Destination Value Added



                                 And don’t forget…


in marketing the best, and perhaps only way,          Prestige can be transferred

                           is by association…

                              with a celebrity…




                 Essentials of Tourism Destination Management
Essentials of Tourism Destination Management
…or the places you travel to




   Essentials of Tourism Destination Management
Essentials of Tourism Destination Management
The Experiential Destination Value Added


Travel takes you to a place out your day-to-day existence




                Essentials of Tourism Destination Management
The Experiential Destination Value Added


                        One of the key characteristics of the XXI century tourist
                        is his need to escape from everyday routines and issues
                               in a bid to achieve some form of fulfillment.

                The current trend of tourist experiences include some degree of escapism,
and many people would express the need to “get away from it all” as the main reason for taking a holiday.
    Skiing Tourism provides an opportunity for people who are seeking self-fulfillment and excitement
                  through participating in physically and mentally stimulating activities,
                               travelling to breathtaking mountainous areas.




                               Essentials of Tourism Destination Management
Winter holidays in Switzerland




                                  Leave all your problems and cares at home and
                                   simply enjoy the beautiful views to be had on
                                              Switzerland's ski slopes.




Essentials of Tourism Destination Management
If Tourism is an Experience Industry, Then Deliver Experiences




                  Essentials of Tourism Destination Management
But first you need to Win Your Customer’s Heart…


Because Success in Marketing goes to those who forge the
    strongest emotional connection with consumers.




               Essentials of Tourism Destination Management
Identify an emotional benefit important for your customers
                        and own it

  Our work as marketers is to find the Emotional trigger
               which is a 3-step process:

  1. Why the consumer wants to go to our destination
       2. The benefit our destination delivers
          3. Why this benefit is important



                Essentials of Tourism Destination Management
It’s not about facts and tangibles

Competition can easily match our proposal based on facts

            Our proposal needs to be unique

We need to offer a Unique (Emotional) Selling Proposition




               Essentials of Tourism Destination Management
"Smoke Gets in Your Eyes“

                                                  Mad Men
                                                   Episode 1
                                               Lucky Strike Pitch




Essentials of Tourism Destination Management
Essentials of Tourism Destination Management
The model for Don Draper the adman in this case is Rosser Reeves,
  the Ted Bates copywriter who invented the idea of the Unique Selling Proposition.
          The key to Don Draper the character, however, is that speech about happiness.

                      Don Draper emerges in this episode with a master stroke.
                      “Advertising is based on one thing,” he says. “Happiness.”
               If all tobacco is deadly, then why address the issue in the first place?
    Rather, Draper suggests that, while all other tobacco is poisonous, Lucky Strike is “toasted.”
               He address the problem simply by ignoring the elephant in the room

All that Draper is doing in this scene is defining marketable uniqueness. His statement in this scene,
 “We have six identical companies making six identical products. We can say anything we want”,
leads us to believe that the bad publicity directed toward tobacco distribution has left Lucky Strike
                     with the challenge of establishing more value to their brand
             rather than remaining /just another/ cancer-inflicting cigarette company.
          So Draper spotlights the method in which the tobacco is prepared. “It’s toasted.”




                             Essentials of Tourism Destination Management
Heart vs Mind
Because you can’t logic your way to into an audience heart




    Essentials of Tourism Destination Management
The Customer Journey

   Essentials of Tourism Destination Management
The Customer Journey

is a helpful framework for understanding             the experience of the customer:
                from first thinking about a vacation or business trip
   through to planning, booking, experiencing and recalling the experience.




                      Essentials of Tourism Destination Management
 Dreaming. The customer is considering a vacation.

They may have an idea of when they will travel, for how long and how much they might
spend, but they have not yet decided where they will go or what they will do.

They will be looking for inspiration, ideas and recommendations.

Decision making will probably begin at a general geographic level, as different countries
are considered.




                          Essentials of Tourism Destination Management
 Planning. The customer may have a clearer idea of where and what they want.
They will be looking for further, specific information about their choice such as transport
and accommodation options, things to do, “must sees”, events, the weather, etc.
The decision making may be narrowed down to regions and/or destinations in the country
of choice.




                          Essentials of Tourism Destination Management
 Booking. The customer may make comparisons of best values –price may be the
main priority followed by convenience and security.

The booking may be made through an intermediary –a tour operator, travel agent, booking
agent or DMO or directly with individual providers (e.g. transport and accommodation
providers).




                         Essentials of Tourism Destination Management
Essentials of Tourism Destination Management
Essentials of Tourism Destination Management
Essentials of Tourism Destination Management
Essentials of Tourism Destination Management
 Remembering. The customer will recall their journey and will assess whether it
was good or bad.

The experience at every step of the journey will inform this decision.

If the experience was good, then the customer may recommend to others, or return
themselves.

If the overall experience was bad then the customer will not return, will not recommend to
others, and may well speak badly of the destination.

The DMO can keep the memory of the good experience fresh in the mind of the visitor
through the good practice of Customer Relationship Management (CRM). This “satisfaction
dividend” is reaped through the destination’s marketing. Databases of past customers and
follow-up database/e-database marketing should be maintained on an ongoing basis.




                          Essentials of Tourism Destination Management
Remember you pay not for the product but for the story



      You have great pleasure when you purchase it, when you experience it,
               and in the retelling of the story in years afterwards


                Of course your product must be of superior quality…

…but you need to understand that the most important feature is      emotional




                     Essentials of Tourism Destination Management
The Customer Journey
                                         CLC: Communications Life Cycle

                                         DA: Destination Action




                                                                                        Experience
                                                                                                                  Remember
      Dream                                                       Book               CLC: Ensure quality of
                                 Plan                                                 experience -facilities,     CLC: Maintain the
CLC: Create awareness,                                     CLC: Enable Booking      services, "public realm",   relationship through
  emotional interest,    CLC: Provide "hard" info
                                                                                     information, booking       research (behaviour,
     specific ideas                                                                                             and follow-up action)
                                                            DA: Visitor Services
   DA: Destination         DA: Visitor Services
     Promotion                                                                      DA: Managment of the
                                                                                     Destination, Visitor             DA: CRM
                                                                                          Services




                                     Essentials of Tourism Destination Management
The Success Cycle

  Unique
 Emotional
                                       Experiences
  Selling
Proposition




A Story to be
                                        Memories
    told




 Essentials of Tourism Destination Management
The Experiential Destination Message:

Provide an exceptional experience to destination guests




      Essentials of Tourism Destination Management
Next Generation Heli-Ski Trips

        Share the passion of Skiing with the Next Generation (up to age 25)!
An amazing video sharing a families experience heli-skiing together at CMH Heli-Skiing.
                    The Next Generation trip allows you to share
               the fun & excitement of Heli-Skiing with your children!




                        Essentials of Tourism Destination Management

Mais conteúdo relacionado

Mais procurados

Lecture 4 tourism in the caribbean
Lecture 4   tourism in the caribbeanLecture 4   tourism in the caribbean
Lecture 4 tourism in the caribbeanASU Online
 
Planning for Competitive and Sustainable Destination
Planning for Competitive and Sustainable DestinationPlanning for Competitive and Sustainable Destination
Planning for Competitive and Sustainable DestinationCris dela Peña
 
IATA Geography and Traffic Conference Area
IATA Geography and Traffic Conference AreaIATA Geography and Traffic Conference Area
IATA Geography and Traffic Conference AreaMd Shaifullar Rabbi
 
The Role Of DMOs In The Tourism Ecosystem
The Role Of DMOs In The Tourism EcosystemThe Role Of DMOs In The Tourism Ecosystem
The Role Of DMOs In The Tourism EcosystemAnna Pollock
 
Mod. 3: The Evolution of Ski Resorts
Mod. 3: The Evolution of Ski ResortsMod. 3: The Evolution of Ski Resorts
Mod. 3: The Evolution of Ski ResortsRaul Revuelta
 
Copy of TOUR GUIDING- LESSON 1.pdf
Copy of TOUR GUIDING- LESSON 1.pdfCopy of TOUR GUIDING- LESSON 1.pdf
Copy of TOUR GUIDING- LESSON 1.pdfNadi71
 
Tourismmarketing and promotion
Tourismmarketing and promotionTourismmarketing and promotion
Tourismmarketing and promotionmscaryl
 
Tourism marketing ( Case study of India)
Tourism marketing  ( Case study of India)Tourism marketing  ( Case study of India)
Tourism marketing ( Case study of India)Sukhdeep Kaur Sran
 
International SOS - We live in a predictable world - Travel Risk Management
International SOS - We live in a predictable world - Travel Risk ManagementInternational SOS - We live in a predictable world - Travel Risk Management
International SOS - We live in a predictable world - Travel Risk ManagementInternational SOS
 
Financial Analysis of Wyndham/Hilton Hotel Organization (2020)
Financial Analysis of Wyndham/Hilton Hotel Organization (2020)Financial Analysis of Wyndham/Hilton Hotel Organization (2020)
Financial Analysis of Wyndham/Hilton Hotel Organization (2020)AmandaRouquette
 
How to start a tour guiding business
How to start a tour guiding businessHow to start a tour guiding business
How to start a tour guiding businessAshu Bansal
 
Travel and tourism
Travel and tourismTravel and tourism
Travel and tourismMeriam Gabas
 
Chapter 2 Local Currency Fares and Ticketing Terminology (Computerized Reser...
Chapter 2 Local Currency Fares and  Ticketing Terminology (Computerized Reser...Chapter 2 Local Currency Fares and  Ticketing Terminology (Computerized Reser...
Chapter 2 Local Currency Fares and Ticketing Terminology (Computerized Reser...Md Shaifullar Rabbi
 
Travel agency and tour operations
Travel agency and tour operationsTravel agency and tour operations
Travel agency and tour operationsAnnalyn Peña
 
Customer Services, Behavioral Approach and Responsibilities of a Travel Agenc...
Customer Services, Behavioral Approach and Responsibilities of a Travel Agenc...Customer Services, Behavioral Approach and Responsibilities of a Travel Agenc...
Customer Services, Behavioral Approach and Responsibilities of a Travel Agenc...Md Shaifullar Rabbi
 

Mais procurados (20)

Lecture 4 tourism in the caribbean
Lecture 4   tourism in the caribbeanLecture 4   tourism in the caribbean
Lecture 4 tourism in the caribbean
 
Planning for Competitive and Sustainable Destination
Planning for Competitive and Sustainable DestinationPlanning for Competitive and Sustainable Destination
Planning for Competitive and Sustainable Destination
 
IATA Geography and Traffic Conference Area
IATA Geography and Traffic Conference AreaIATA Geography and Traffic Conference Area
IATA Geography and Traffic Conference Area
 
Destination Management Tourism
Destination Management  TourismDestination Management  Tourism
Destination Management Tourism
 
France
FranceFrance
France
 
The Role Of DMOs In The Tourism Ecosystem
The Role Of DMOs In The Tourism EcosystemThe Role Of DMOs In The Tourism Ecosystem
The Role Of DMOs In The Tourism Ecosystem
 
Mod. 3: The Evolution of Ski Resorts
Mod. 3: The Evolution of Ski ResortsMod. 3: The Evolution of Ski Resorts
Mod. 3: The Evolution of Ski Resorts
 
Copy of TOUR GUIDING- LESSON 1.pdf
Copy of TOUR GUIDING- LESSON 1.pdfCopy of TOUR GUIDING- LESSON 1.pdf
Copy of TOUR GUIDING- LESSON 1.pdf
 
Types of Journey and Air Routing
Types of Journey and Air Routing Types of Journey and Air Routing
Types of Journey and Air Routing
 
Capacity Building in Tourism
Capacity Building in Tourism Capacity Building in Tourism
Capacity Building in Tourism
 
Tourismmarketing and promotion
Tourismmarketing and promotionTourismmarketing and promotion
Tourismmarketing and promotion
 
Tourism marketing ( Case study of India)
Tourism marketing  ( Case study of India)Tourism marketing  ( Case study of India)
Tourism marketing ( Case study of India)
 
International SOS - We live in a predictable world - Travel Risk Management
International SOS - We live in a predictable world - Travel Risk ManagementInternational SOS - We live in a predictable world - Travel Risk Management
International SOS - We live in a predictable world - Travel Risk Management
 
Financial Analysis of Wyndham/Hilton Hotel Organization (2020)
Financial Analysis of Wyndham/Hilton Hotel Organization (2020)Financial Analysis of Wyndham/Hilton Hotel Organization (2020)
Financial Analysis of Wyndham/Hilton Hotel Organization (2020)
 
How to start a tour guiding business
How to start a tour guiding businessHow to start a tour guiding business
How to start a tour guiding business
 
Travel and tourism
Travel and tourismTravel and tourism
Travel and tourism
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism Marketing
 
Chapter 2 Local Currency Fares and Ticketing Terminology (Computerized Reser...
Chapter 2 Local Currency Fares and  Ticketing Terminology (Computerized Reser...Chapter 2 Local Currency Fares and  Ticketing Terminology (Computerized Reser...
Chapter 2 Local Currency Fares and Ticketing Terminology (Computerized Reser...
 
Travel agency and tour operations
Travel agency and tour operationsTravel agency and tour operations
Travel agency and tour operations
 
Customer Services, Behavioral Approach and Responsibilities of a Travel Agenc...
Customer Services, Behavioral Approach and Responsibilities of a Travel Agenc...Customer Services, Behavioral Approach and Responsibilities of a Travel Agenc...
Customer Services, Behavioral Approach and Responsibilities of a Travel Agenc...
 

Destaque

Smoky Hill Trail PowerPoint
Smoky Hill Trail PowerPointSmoky Hill Trail PowerPoint
Smoky Hill Trail PowerPointForsythLibrary
 
User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...
User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...
User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...User Vision
 
Pp3 - Pixel Perfect Precision V3
Pp3 - Pixel Perfect Precision V3Pp3 - Pixel Perfect Precision V3
Pp3 - Pixel Perfect Precision V3Olybop .fr
 
Mod. 8 CS (2): Ski Resorts & Social Media. YouTube Case Study and Workshop
Mod. 8 CS (2): Ski Resorts & Social Media. YouTube Case Study and WorkshopMod. 8 CS (2): Ski Resorts & Social Media. YouTube Case Study and Workshop
Mod. 8 CS (2): Ski Resorts & Social Media. YouTube Case Study and WorkshopRaul Revuelta
 
Workshop destination branding
Workshop destination brandingWorkshop destination branding
Workshop destination brandingValia Kaimaki
 
Sustainable Tourism CS: Saas-Fee. A model in the Swiss Alps
Sustainable Tourism CS: Saas-Fee. A model in the Swiss AlpsSustainable Tourism CS: Saas-Fee. A model in the Swiss Alps
Sustainable Tourism CS: Saas-Fee. A model in the Swiss AlpsRaul Revuelta
 
Tourism revision
Tourism revisionTourism revision
Tourism revisioncpugh5345
 
Η Αθήνα ως διεθνής τουριστικός προορισμός: Mια εμπειρική μελέτη της εικόνας τ...
Η Αθήνα ως διεθνής τουριστικός προορισμός: Mια εμπειρική μελέτη της εικόνας τ...Η Αθήνα ως διεθνής τουριστικός προορισμός: Mια εμπειρική μελέτη της εικόνας τ...
Η Αθήνα ως διεθνής τουριστικός προορισμός: Mια εμπειρική μελέτη της εικόνας τ...Spyros Langkos
 
Mod. 2: The Birth of Skiing
Mod. 2: The Birth of SkiingMod. 2: The Birth of Skiing
Mod. 2: The Birth of SkiingRaul Revuelta
 
Environmental Impact of Cruise Holidays
Environmental Impact of Cruise HolidaysEnvironmental Impact of Cruise Holidays
Environmental Impact of Cruise HolidaysRichard Farr
 
Destination life cycle vika
Destination life cycle vikaDestination life cycle vika
Destination life cycle vikaVica Magdhalena
 
PGDM TT II_TT 211 DM_Chapter 1
PGDM TT II_TT 211 DM_Chapter 1PGDM TT II_TT 211 DM_Chapter 1
PGDM TT II_TT 211 DM_Chapter 1Dr. Jeet Dogra
 
Mod. 8 CS: Ski Resorts & Social Media
Mod. 8 CS: Ski Resorts & Social MediaMod. 8 CS: Ski Resorts & Social Media
Mod. 8 CS: Ski Resorts & Social MediaRaul Revuelta
 
Social carrying capicity
Social carrying capicitySocial carrying capicity
Social carrying capicitysaurav rawat
 
Sustainable Tourism - Lessons from around the world
Sustainable Tourism - Lessons from around the worldSustainable Tourism - Lessons from around the world
Sustainable Tourism - Lessons from around the worldAlan Lew
 
Yr11 tourism-lesson 3-butler model-rev-2011
Yr11 tourism-lesson 3-butler model-rev-2011Yr11 tourism-lesson 3-butler model-rev-2011
Yr11 tourism-lesson 3-butler model-rev-2011hfonfe
 
L7 what is mass tourism ap
L7 what is mass tourism apL7 what is mass tourism ap
L7 what is mass tourism apSHS Geog
 
Mod. 6: Segmentation
Mod. 6: SegmentationMod. 6: Segmentation
Mod. 6: SegmentationRaul Revuelta
 

Destaque (20)

Smoky Hill Trail PowerPoint
Smoky Hill Trail PowerPointSmoky Hill Trail PowerPoint
Smoky Hill Trail PowerPoint
 
User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...
User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...
User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...
 
Pp3 - Pixel Perfect Precision V3
Pp3 - Pixel Perfect Precision V3Pp3 - Pixel Perfect Precision V3
Pp3 - Pixel Perfect Precision V3
 
Mod. 8 CS (2): Ski Resorts & Social Media. YouTube Case Study and Workshop
Mod. 8 CS (2): Ski Resorts & Social Media. YouTube Case Study and WorkshopMod. 8 CS (2): Ski Resorts & Social Media. YouTube Case Study and Workshop
Mod. 8 CS (2): Ski Resorts & Social Media. YouTube Case Study and Workshop
 
Workshop destination branding
Workshop destination brandingWorkshop destination branding
Workshop destination branding
 
Definition of Tourism
Definition of TourismDefinition of Tourism
Definition of Tourism
 
Sustainable Tourism CS: Saas-Fee. A model in the Swiss Alps
Sustainable Tourism CS: Saas-Fee. A model in the Swiss AlpsSustainable Tourism CS: Saas-Fee. A model in the Swiss Alps
Sustainable Tourism CS: Saas-Fee. A model in the Swiss Alps
 
Tourism revision
Tourism revisionTourism revision
Tourism revision
 
Η Αθήνα ως διεθνής τουριστικός προορισμός: Mια εμπειρική μελέτη της εικόνας τ...
Η Αθήνα ως διεθνής τουριστικός προορισμός: Mια εμπειρική μελέτη της εικόνας τ...Η Αθήνα ως διεθνής τουριστικός προορισμός: Mια εμπειρική μελέτη της εικόνας τ...
Η Αθήνα ως διεθνής τουριστικός προορισμός: Mια εμπειρική μελέτη της εικόνας τ...
 
Mod. 2: The Birth of Skiing
Mod. 2: The Birth of SkiingMod. 2: The Birth of Skiing
Mod. 2: The Birth of Skiing
 
Environmental Impact of Cruise Holidays
Environmental Impact of Cruise HolidaysEnvironmental Impact of Cruise Holidays
Environmental Impact of Cruise Holidays
 
Destination life cycle vika
Destination life cycle vikaDestination life cycle vika
Destination life cycle vika
 
PGDM TT II_TT 211 DM_Chapter 1
PGDM TT II_TT 211 DM_Chapter 1PGDM TT II_TT 211 DM_Chapter 1
PGDM TT II_TT 211 DM_Chapter 1
 
Mod. 8 CS: Ski Resorts & Social Media
Mod. 8 CS: Ski Resorts & Social MediaMod. 8 CS: Ski Resorts & Social Media
Mod. 8 CS: Ski Resorts & Social Media
 
Social carrying capicity
Social carrying capicitySocial carrying capicity
Social carrying capicity
 
Xid 12173175 1
Xid 12173175 1Xid 12173175 1
Xid 12173175 1
 
Sustainable Tourism - Lessons from around the world
Sustainable Tourism - Lessons from around the worldSustainable Tourism - Lessons from around the world
Sustainable Tourism - Lessons from around the world
 
Yr11 tourism-lesson 3-butler model-rev-2011
Yr11 tourism-lesson 3-butler model-rev-2011Yr11 tourism-lesson 3-butler model-rev-2011
Yr11 tourism-lesson 3-butler model-rev-2011
 
L7 what is mass tourism ap
L7 what is mass tourism apL7 what is mass tourism ap
L7 what is mass tourism ap
 
Mod. 6: Segmentation
Mod. 6: SegmentationMod. 6: Segmentation
Mod. 6: Segmentation
 

Semelhante a Mod. 5: Emotions, Experiences, Memories. A story to be told.

Positioning For Tourism Marketing
Positioning For Tourism MarketingPositioning For Tourism Marketing
Positioning For Tourism Marketingcooksoncarter
 
B2B Small Business Presentation
B2B Small Business PresentationB2B Small Business Presentation
B2B Small Business PresentationDesign Your Italy
 
Destination Management Course
Destination Management CourseDestination Management Course
Destination Management CourseNelleke Pruijs
 
Destination Management Course
Destination Management CourseDestination Management Course
Destination Management CourseNelleke Pruijs
 
Tourism industry
Tourism industryTourism industry
Tourism industryRahul2706
 
ORC2013 emotional branding (slideshare)
ORC2013 emotional branding (slideshare)ORC2013 emotional branding (slideshare)
ORC2013 emotional branding (slideshare)Judith (Judi) Samuels
 
Want to start a tour business? - Join Urban Adventures.
Want to start a tour business? - Join Urban Adventures.Want to start a tour business? - Join Urban Adventures.
Want to start a tour business? - Join Urban Adventures.Tony Carne
 
Creating Unique Guest Experiences In 2019 And Beyond
Creating Unique Guest Experiences In 2019 And BeyondCreating Unique Guest Experiences In 2019 And Beyond
Creating Unique Guest Experiences In 2019 And BeyondFranckDroin2
 
EQ - Lessons from the Field TVI conference Sep 2013
EQ - Lessons from the Field TVI conference Sep 2013EQ - Lessons from the Field TVI conference Sep 2013
EQ - Lessons from the Field TVI conference Sep 2013Lesley Anderson
 
Buying Selling In Tourism Op 08
Buying Selling In Tourism Op 08Buying Selling In Tourism Op 08
Buying Selling In Tourism Op 08susanellis
 
About Us | Dynamic Travels
About Us | Dynamic TravelsAbout Us | Dynamic Travels
About Us | Dynamic TravelsDynamicTravels1
 
Online marketing for destinations- Examples and advices
Online marketing for destinations- Examples and advicesOnline marketing for destinations- Examples and advices
Online marketing for destinations- Examples and advicesThemistocles Papadimopoulos
 
Value luxury Travel Media Kit
Value luxury Travel Media KitValue luxury Travel Media Kit
Value luxury Travel Media KitAndy Hayes
 
INTEGRATE West Virginia - Karen Smith
INTEGRATE West Virginia - Karen Smith INTEGRATE West Virginia - Karen Smith
INTEGRATE West Virginia - Karen Smith IMCWVU
 
Destination management: Experience is the end-game.
Destination management: Experience is the end-game.Destination management: Experience is the end-game.
Destination management: Experience is the end-game.Rodney Payne
 
The New Era of Faith Tourism (Arabian Travel Market Presentation)
The New Era of Faith Tourism (Arabian Travel Market Presentation)The New Era of Faith Tourism (Arabian Travel Market Presentation)
The New Era of Faith Tourism (Arabian Travel Market Presentation)Kevin Wright
 
IC Travel Agent January 2014
IC Travel Agent January 2014IC Travel Agent January 2014
IC Travel Agent January 2014SMP Training Co.
 
buymytrip_Investor_2016
buymytrip_Investor_2016buymytrip_Investor_2016
buymytrip_Investor_2016IVNAT PARTNERS
 

Semelhante a Mod. 5: Emotions, Experiences, Memories. A story to be told. (20)

Positioning For Tourism Marketing
Positioning For Tourism MarketingPositioning For Tourism Marketing
Positioning For Tourism Marketing
 
B2B Small Business Presentation
B2B Small Business PresentationB2B Small Business Presentation
B2B Small Business Presentation
 
Destination Management Course
Destination Management CourseDestination Management Course
Destination Management Course
 
Destination Management Course
Destination Management CourseDestination Management Course
Destination Management Course
 
Tourism industry
Tourism industryTourism industry
Tourism industry
 
ORC2013 emotional branding (slideshare)
ORC2013 emotional branding (slideshare)ORC2013 emotional branding (slideshare)
ORC2013 emotional branding (slideshare)
 
Selling
SellingSelling
Selling
 
Want to start a tour business? - Join Urban Adventures.
Want to start a tour business? - Join Urban Adventures.Want to start a tour business? - Join Urban Adventures.
Want to start a tour business? - Join Urban Adventures.
 
Creating Unique Guest Experiences In 2019 And Beyond
Creating Unique Guest Experiences In 2019 And BeyondCreating Unique Guest Experiences In 2019 And Beyond
Creating Unique Guest Experiences In 2019 And Beyond
 
EQ - Lessons from the Field TVI conference Sep 2013
EQ - Lessons from the Field TVI conference Sep 2013EQ - Lessons from the Field TVI conference Sep 2013
EQ - Lessons from the Field TVI conference Sep 2013
 
Buying Selling In Tourism Op 08
Buying Selling In Tourism Op 08Buying Selling In Tourism Op 08
Buying Selling In Tourism Op 08
 
About Us | Dynamic Travels
About Us | Dynamic TravelsAbout Us | Dynamic Travels
About Us | Dynamic Travels
 
Tim Williamson - RTD11 2015
Tim Williamson - RTD11 2015Tim Williamson - RTD11 2015
Tim Williamson - RTD11 2015
 
Online marketing for destinations- Examples and advices
Online marketing for destinations- Examples and advicesOnline marketing for destinations- Examples and advices
Online marketing for destinations- Examples and advices
 
Value luxury Travel Media Kit
Value luxury Travel Media KitValue luxury Travel Media Kit
Value luxury Travel Media Kit
 
INTEGRATE West Virginia - Karen Smith
INTEGRATE West Virginia - Karen Smith INTEGRATE West Virginia - Karen Smith
INTEGRATE West Virginia - Karen Smith
 
Destination management: Experience is the end-game.
Destination management: Experience is the end-game.Destination management: Experience is the end-game.
Destination management: Experience is the end-game.
 
The New Era of Faith Tourism (Arabian Travel Market Presentation)
The New Era of Faith Tourism (Arabian Travel Market Presentation)The New Era of Faith Tourism (Arabian Travel Market Presentation)
The New Era of Faith Tourism (Arabian Travel Market Presentation)
 
IC Travel Agent January 2014
IC Travel Agent January 2014IC Travel Agent January 2014
IC Travel Agent January 2014
 
buymytrip_Investor_2016
buymytrip_Investor_2016buymytrip_Investor_2016
buymytrip_Investor_2016
 

Último

Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 

Último (20)

Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 

Mod. 5: Emotions, Experiences, Memories. A story to be told.

  • 1. Emotions, Experiences, Memories. A story to be told Essentials of Tourism Destination Management
  • 2. The business of tourism is complex and fragmented and from the time the visitors arrive at the destination, until they leave, the quality of their experience is affected by many services and experiences, including a range of public and private services, community interactions, the environment and hospitality. Essentials of Tourism Destination Management
  • 4. To compete effectively, destinations have to deliver wonderful experiences and excellent value to visitors Essentials of Tourism Destination Management
  • 5. Sales of experience goods –such as package tours and safaris- increased throughout the 2000’s, as wealthier consumers maxed out on products and shifted consumption to experiences. Essentials of Tourism Destination Management
  • 6. I’ll give you a for instance… Essentials of Tourism Destination Management
  • 7. Food is an integral component of everyday life… …but also one of the essential elements of the tourist experience Essentials of Tourism Destination Management
  • 8. The social and cultural significance of food is finally gaining the recognition it deserves The media is now full of magazines: Cuisine, Gourmet Traveller, Food & Travel-; radio shows, television shows, and even entire “lifestyle channels”, such as the North American Food Channel, dedicated to food and the places that food comes from. Essentials of Tourism Destination Management
  • 9. To an extent this is a reflection of changing lifestyles and the role of some goods and services as status symbols and as signifiers of identity, as well as recognition of the business opportunities to support such lifestyles. Essentials of Tourism Destination Management
  • 10. Why and how we eat and drink says something about ourselves and the society we live in. Essentials of Tourism Destination Management
  • 11. The number five most power luxury brand in the world is Hennessy Cognac. Since 1987 is part of LVMH Moët Hennessy • Louis Vuitton. Founded in 1765, the company sells about 50 million bottles a year worldwide, or more than 40 percent of the world’s Cognac.
  • 12. The number seven most power luxury brand in the world is Moet & Chandon champagne. The ultimate symbol of wealth and taste. Founded in 1743, the company sells over 26 million bottles of bubbly annually.
  • 13. Experiences Destination Marketing as well as Luxury Marketing is a category that is completely different from traditional brand marketing because it is in the business of selling fantasy It is the “Dream Business” Essentials of Tourism Destination Management
  • 14. The Experiential Destination Value Added The very underpinning of Madison Avenue is based on the notion that you are really two people: The person you are, and the person you want to be. The dreams and fantasies that destination marketing weaves only want to talk to person number two. Essentials of Tourism Destination Management
  • 15. The Experiential Destination Value Added The real magic of the experiential destination… …is how it makes you feel… …not only good… …it makes you special Essentials of Tourism Destination Management
  • 16. Winter holidays in Switzerland Swiss Hut Magic. Discover coziness and genuineness. Essentials of Tourism Destination Management
  • 17. Identification is the ultimate goal: Ads are means to achieve a fantasy, to live a fantasy Ads are designed for us to immediately identify with the people or values in the ad Essentials of Tourism Destination Management
  • 18. The Experiential Destination Value Added And don’t forget… in marketing the best, and perhaps only way, Prestige can be transferred is by association… with a celebrity… Essentials of Tourism Destination Management
  • 19. Essentials of Tourism Destination Management
  • 20. …or the places you travel to Essentials of Tourism Destination Management
  • 21. Essentials of Tourism Destination Management
  • 22. The Experiential Destination Value Added Travel takes you to a place out your day-to-day existence Essentials of Tourism Destination Management
  • 23. The Experiential Destination Value Added One of the key characteristics of the XXI century tourist is his need to escape from everyday routines and issues in a bid to achieve some form of fulfillment. The current trend of tourist experiences include some degree of escapism, and many people would express the need to “get away from it all” as the main reason for taking a holiday. Skiing Tourism provides an opportunity for people who are seeking self-fulfillment and excitement through participating in physically and mentally stimulating activities, travelling to breathtaking mountainous areas. Essentials of Tourism Destination Management
  • 24. Winter holidays in Switzerland Leave all your problems and cares at home and simply enjoy the beautiful views to be had on Switzerland's ski slopes. Essentials of Tourism Destination Management
  • 25. If Tourism is an Experience Industry, Then Deliver Experiences Essentials of Tourism Destination Management
  • 26. But first you need to Win Your Customer’s Heart… Because Success in Marketing goes to those who forge the strongest emotional connection with consumers. Essentials of Tourism Destination Management
  • 27. Identify an emotional benefit important for your customers and own it Our work as marketers is to find the Emotional trigger which is a 3-step process: 1. Why the consumer wants to go to our destination 2. The benefit our destination delivers 3. Why this benefit is important Essentials of Tourism Destination Management
  • 28. It’s not about facts and tangibles Competition can easily match our proposal based on facts Our proposal needs to be unique We need to offer a Unique (Emotional) Selling Proposition Essentials of Tourism Destination Management
  • 29. "Smoke Gets in Your Eyes“ Mad Men Episode 1 Lucky Strike Pitch Essentials of Tourism Destination Management
  • 30. Essentials of Tourism Destination Management
  • 31. The model for Don Draper the adman in this case is Rosser Reeves, the Ted Bates copywriter who invented the idea of the Unique Selling Proposition. The key to Don Draper the character, however, is that speech about happiness. Don Draper emerges in this episode with a master stroke. “Advertising is based on one thing,” he says. “Happiness.” If all tobacco is deadly, then why address the issue in the first place? Rather, Draper suggests that, while all other tobacco is poisonous, Lucky Strike is “toasted.” He address the problem simply by ignoring the elephant in the room All that Draper is doing in this scene is defining marketable uniqueness. His statement in this scene, “We have six identical companies making six identical products. We can say anything we want”, leads us to believe that the bad publicity directed toward tobacco distribution has left Lucky Strike with the challenge of establishing more value to their brand rather than remaining /just another/ cancer-inflicting cigarette company. So Draper spotlights the method in which the tobacco is prepared. “It’s toasted.” Essentials of Tourism Destination Management
  • 32. Heart vs Mind Because you can’t logic your way to into an audience heart Essentials of Tourism Destination Management
  • 33. The Customer Journey Essentials of Tourism Destination Management
  • 34. The Customer Journey is a helpful framework for understanding the experience of the customer: from first thinking about a vacation or business trip through to planning, booking, experiencing and recalling the experience. Essentials of Tourism Destination Management
  • 35.  Dreaming. The customer is considering a vacation. They may have an idea of when they will travel, for how long and how much they might spend, but they have not yet decided where they will go or what they will do. They will be looking for inspiration, ideas and recommendations. Decision making will probably begin at a general geographic level, as different countries are considered. Essentials of Tourism Destination Management
  • 36.  Planning. The customer may have a clearer idea of where and what they want. They will be looking for further, specific information about their choice such as transport and accommodation options, things to do, “must sees”, events, the weather, etc. The decision making may be narrowed down to regions and/or destinations in the country of choice. Essentials of Tourism Destination Management
  • 37.  Booking. The customer may make comparisons of best values –price may be the main priority followed by convenience and security. The booking may be made through an intermediary –a tour operator, travel agent, booking agent or DMO or directly with individual providers (e.g. transport and accommodation providers). Essentials of Tourism Destination Management
  • 38. Essentials of Tourism Destination Management
  • 39. Essentials of Tourism Destination Management
  • 40. Essentials of Tourism Destination Management
  • 41. Essentials of Tourism Destination Management
  • 42.  Remembering. The customer will recall their journey and will assess whether it was good or bad. The experience at every step of the journey will inform this decision. If the experience was good, then the customer may recommend to others, or return themselves. If the overall experience was bad then the customer will not return, will not recommend to others, and may well speak badly of the destination. The DMO can keep the memory of the good experience fresh in the mind of the visitor through the good practice of Customer Relationship Management (CRM). This “satisfaction dividend” is reaped through the destination’s marketing. Databases of past customers and follow-up database/e-database marketing should be maintained on an ongoing basis. Essentials of Tourism Destination Management
  • 43. Remember you pay not for the product but for the story You have great pleasure when you purchase it, when you experience it, and in the retelling of the story in years afterwards Of course your product must be of superior quality… …but you need to understand that the most important feature is emotional Essentials of Tourism Destination Management
  • 44. The Customer Journey CLC: Communications Life Cycle DA: Destination Action Experience Remember Dream Book CLC: Ensure quality of Plan experience -facilities, CLC: Maintain the CLC: Create awareness, CLC: Enable Booking services, "public realm", relationship through emotional interest, CLC: Provide "hard" info information, booking research (behaviour, specific ideas and follow-up action) DA: Visitor Services DA: Destination DA: Visitor Services Promotion DA: Managment of the Destination, Visitor DA: CRM Services Essentials of Tourism Destination Management
  • 45. The Success Cycle Unique Emotional Experiences Selling Proposition A Story to be Memories told Essentials of Tourism Destination Management
  • 46. The Experiential Destination Message: Provide an exceptional experience to destination guests Essentials of Tourism Destination Management
  • 47. Next Generation Heli-Ski Trips Share the passion of Skiing with the Next Generation (up to age 25)! An amazing video sharing a families experience heli-skiing together at CMH Heli-Skiing. The Next Generation trip allows you to share the fun & excitement of Heli-Skiing with your children! Essentials of Tourism Destination Management