1.
How to make
sustainability tick?
#Aamuharppaus
@ThomasKolster

2.
@ThomasKolster

3.
@ThomasKolster

4.
Giving a damn
is the new black
@ThomasKolster

5.
@ThomasKolster

6.
@ThomasKolster

7.
@ThomasKolster

8.
@ThomasKolster

9.
@ThomasKolster

10.
@ThomasKolster

11.
@ThomasKolster

12.
@ThomasKolster

13.
@ThomasKolster

14.
@ThomasKolster
The Good Life, wbcsd, 2017

15.
@ThomasKolster
The Good Life, wbcsd, 2017

16.
@ThomasKolster
The Good Life, wbcsd, 2017

17.
The Bullshit Buster:
How does your world look like?
More stuff or more meaning?
@ThomasKolster

18.
@ThomasKolster

19.
@ThomasKolster

20.
@ThomasKolster

21.
@ThomasKolster

22.
@ThomasKolster

23.
The Bullshit Buster:
Does you brand leave a positive impact
or just a positive impression?
@ThomasKolster

24.
@ThomasKolster
Edelman 2017, 14 countries, 14,000 people

25.
Bang for Bucks, Gunn Report 2017
@ThomasKolster

26.
@ThomasKolster
LinkedIn Top Companies Where the World Wants to Work

27.
@ThomasKolster

28.
@ThomasKolster

29.
The Two-Headed Purpose Monster
Profit Purpose
@ThomasKolster

30.
@ThomasKolster

31.
The Bullshit Buster:
Is your purpose embedded in your brand’s
mission?
@ThomasKolster

32.
@ThomasKolster

33.
@ThomasKolster

34.
@ThomasKolster

35.
The Bullshit Buster:
Do you have measurable change targets
or just promotion?
@ThomasKolster

36.
@ThomasKolster

37.
@ThomasKolster

38.
@ThomasKolster

39.
@ThomasKolster

40.
@ThomasKolster

41.
@ThomasKolster

42.
@ThomasKolster

43.
@ThomasKolster

44.
“Social entrepreneurs are not content just to give a fish
or teach how to fish. They will not rest until they have
revolutionized the fishing industry.”
@ThomasKolster

45.
@ThomasKolster
James Ehrlich, CEO of ReGen Villages

46.
@ThomasKolster

47.
@ThomasKolster

48.
Great marketing
only makes a bad product
fail faster
David Ogilvy
@ThomasKolster

49.
@ThomasKolster

50.
@ThomasKolster

51.
@ThomasKolster

52.
Bullshit buster
Are your messages emotional, actionable,
visual and simple?
@ThomasKolster

53.
Believe individuals
are most effective at
solving today’s
pressing social and
environmental
challenges
2017 CONE COMMUNICATIONS CSR STUDY
43%

54.
@ThomasKolster

55.
@ThomasKolster

56.
@ThomasKolster

57.
@ThomasKolster

58.
@ThomasKolster

59.
Empowering
Many to many
The power of the organization The power of the mass The power of the individual
Power-centric
One to many
Power-sharing
One to many and many to one

60.
@ThomasKolster

61.
@ThomasKolster

62.
@ThomasKolster

63.
“…we really hand over the
campaign to those people to
run with it. We empower
those who take part…"
Adam Garone co-founder, CEO, Movember.

64.
@ThomasKolster

65.
@ThomasKolster

66.
Don’t create campaigns, make platforms
Sweaty balls beat creativity
Make it as scalable as a virus for good
Think sustainable business like Buffett on speed
Count those impact apples; measurement matters
@ThomasKolster

67.
@ThomasKolster