Second screen, eCommerce, social media and companion applications are high on everyone’s agenda in the media industry. But where is the money? Is adoption only a matter of time? or culture? When will digital media become a major revenue driver?
On the 13th of May 2014 I gave this keynote at Media Hungary 2014. In my talk I discussed how understanding a country’s culture is essential in the successful deployment of new media and why audiences in different parts of the world are not alike just because they use the same means of communication. The presentation analysed a cultural perspective on media usage and business models supported based on case studies.