Tesla is an American electric vehicle manufacturer founded in 2003 by Martin Eberhard and Marc Tarpenning. It was named after inventor Nikola Tesla. Tesla's mission is to accelerate the world's transition to sustainable energy. It aims to prove that electric vehicles can be better, quicker and more fun than gas vehicles. However, while Tesla makes high-quality popular vehicles like the Model S, it struggles financially, posting consistent losses as it works to expand electric vehicle adoption globally.
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ELON MUSK'S TESLA
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2. NAME OR LOGO
ABOUT TESLA
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• Tesla Motors, American electric-
automobile manufacturer.
• It was founded in 2003 by American
entrepreneurs Martin Eberhard and
Marc Tarpenning and was named
after Serbian American inventor
Nikola Tesla.
• Tesla, Inc. Tesla Motors was
formed to develop an electric sports
car.
• Tesla was founded in 2003 by a
group of engineers who wanted to
prove that people didn’t need to
compromise to drive electric – that
electric vehicles can be better,
quicker and more fun to drive than
gasoline cars.
• Tesla believes the faster the world
stops relying on fossil fuels and
moves towards a zero-emission
future, the better.
5. NAME OR LOGO
1 - EXECUTIVE SUMMARY
MISSION
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VISION
“TO ACCELERATE THE
WORLD’S TRANSITION
TO SUSTAINABLE
ENERGY.”
“TO CREATE THE MOST
COMPELLING CAR COMPANY OF
THE 21ST CENTURY BY DRIVING
THE WORLD’S TRANSITION TO
ELECTRIC VEHICLES.”
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MODEL S – MOST
AWARDED CAR
OF 2013
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ROADSTER:-0 - 60mph: 3.9
seconds • Driving Range: 244
miles • Base Price: $109,000
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TESLA STRATEGY
1. Develop a high-end, high performance sports car
to prove that electric vehicles are both stylish and
efficient. Use the sports car to develop core
intellectual property and patents.
“ ”
2. Introduce a premium
sedan that competes with
brands like BMW, Mercedes
and Audi
“ ”
3. Produce hundreds of
thousands of low cost
premium electric vehicles for
mass adoption
“ ”
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12. NAME OR LOGO
TESLA SALES FOCUS
1. Focus on monthly payments vs. total vehicle
price
“ ”
3. Stand behind the product
with great warranties,
service, and residual values
“ ”
2. Engaging stores, low bar
for test drives, simplified
sales process
“ ”
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13. NAME OR LOGO
Section Divider 2
A new way to engage with customers
from across the globe.
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MARKETING POLICY
16. NAME OR LOGO
3 - EXECUTE
FINANCIAL
○ Tesla has a problem, and it isn't the
cars. In fact, Tesla makes amazing
cars that their owners love.
○ Seriously, it makes not only the fastest
production sedan you can buy (the
Model S), but the Model 3 is one of the
best selling vehicles on the road right
now. And, driving an electric car
happens to make you feel better about
not burning all that carbon.
PROBLEMS
○ Still, Telsa has a problem--it makes
amazing cars, but it doesn't make any
money.
○ In fact, in the second quarter of 2019
(Tesla won't announce its most recent
quarterly earnings until October 23), the
company lost a larger-than-expected
$408 million on $6.47 billion of revenue.
Converting the world to electric vehicles
is a noble cause, but as a business, it's
hard to change the world if you don't
make any money.
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18. NAME OR LOGO
PROFIT
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Changing the world is expensive, and for Tesla, so far it
hasn't been very profitable.
It's a lucrative business for Tesla -- bringing in $3.3
billion over the course of the last five years, nearly half
of that in 2020 alone. The $1.6 billion in regulatory
credits it received last year far outweighed Tesla's net
income of $721 million -- meaning Tesla would have
otherwise posted a net loss in 2020.
For 2020, Tesla reported a profit of $721 million on
about $31.5 billion in sales, supported by the increase in
deliveries and higher revenue from regulatory credits.
That compares with an $862 million loss and sales of
$24.6 billion in 2019.
19. NAME OR LOGO
○ Tesla's lofty stock performance -- up
743% in 2020 -- makes it one of
the most valuable US companies in the
world. Yet the 500,000 cars it sold in
2020 were a sliver of more than 70
million vehicles estimated to have been
sold worldwide.
○ "They're not going to stay at 80-90%
share of the EV market, but they can
keep growing even with much lower
market share," said Daniel Ives, a
technology analyst with Wedbush
Securities. "We're looking at north of 3
million to 4 million vehicles annually as
we go into 2025-26, with 40% of that
growth coming from China. We believe
now they are on the trajectory that even
without [the EV] credits they'll still be
profitable." FUTURE
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20. NAME OR LOGO
TESLA IN INDIA
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Elon Musk's Tesla reportedly shortlists New Delhi, Mumbai and Bengaluru to open its first
showrooms in India
•The company is reportedly looking for commercial
properties which have 20,000 to 30,000 square feet of
space.
•The company has reportedly shortlisted New Delhi,
Mumbai and Bengaluru to open showrooms and service
centres.
•Tesla India Motors and Energy Private Limited was
incorporated, on January 8, in India’s southern state of
Karnataka.
Tesla India Motors and Energy Private Limited was
incorporated, on January 8, in India’s southern state of
Karnataka and the registered address is in Lavelle Road,
Bengaluru, with ₹15 lakh authorised capital and ₹1 lakh
paid-up capital.
