The document outlines a business plan for a members-only social club called Tribal Space Bar. The mission is to gather a tribe of creative professionals and business owners to connect and help each other succeed. Tactics include offering members passes to access food, drinks and workspace, as well as hosting regular networking events. Metrics and financial projections estimate growing membership to 100 people within 3 months, generating revenue through subscriptions and event sales. Services and requirements from partner locations are also discussed.

2. -ve
+ve
Congruity
Tasteful
Decor
Clear
Message
Good Food
Nice
Music
Hesitation

3. Secret
Manifesto

5. Mission

6. “To gather a tribe of people who can change the future.”

7. Business Owners
Creative Freelancers
Writer & Storytellers

8. Tactics

9. Passkey
141 Tapas /Drinks
Internet Access
Free Refills
Reservations
Meal on Birthdays

10. 1. Business Meetings
2. Cocktails with friends
3. Spouse for a Night out

11. o
Customers that create customers

12. Creative
Conclaves
Creative
Driven
Resourceful

13. o
Where business owners, creative professionals and
storytellers meet each other.

14. o
Building connections between tribe members.

15. The
How do you guys know each other?
Where should we meet?

16. Most
Interesting
Business
Of The Week
(sm/em@il/sms)

17.
Tribal Space Bar
The
3 Months

18. Passkey
conclaves
miBOW

19. Metrics

20. o
Reviews and Articles (total/+ve)
o Members and Subscribers
o Social Media Followers
o Bottom Line

21. o
15 people x 4 Free Conclaves = 60 Attend
o 50% Join = 30 Members/ Month
o 90 Members @3000/month
o Bottom Line = 2.7 L Subscription

22. o
100 Members @ 3L
o 4Nights @ 4L
o Regular Take

23. 3 Months
100 Members
Spouse, 1 meeting, 3 friends
500 people @ Rs. 500

24. Cost

25. 3%
+/- 1%

26. Service

27. 2.
1. Analytics/Reports
Relations/ Damage control
3. Event Mngt.

28. 1.
Team Spoon Salaries
2. Software
3. Advertising

29. •
•
•
Mystery Shopping
Design/Branding
•
Photography/videography
•
Website Design/ Mngt.
•
Training/Development
Advertising (magazine/radio/TV)
•
PR
•
Stunts
•
Intefaces deisgn
•
Mapping
•
Guides
•
Events
•
Awards
•
PR/Marketing Agency

30. Requirements
•
Co-operation
•
Total take
•
Covers
•
Average Check size
•
Item Sales (most popular)