SimDeck is a company that develops vehicle simulation platforms used for promotion, entertainment, training, and sales. Their platforms allow for realistic racing simulations and experiences. They developed one of the world's first racing simulators in the 1960s under a kitchen table and have since expanded to create commercial hardware platforms and full-size simulators. SimDeck simulators can be used for a variety of applications including events, training, education, and more.

1. “In every boy there is a
potential race car champion”

2. “simulation for promotion, entertainment, training and sales ”

3. • SimDeck is our specialist
Simulation division developing,
distributing and supplying,
vehicle simulation platforms for
Promotion - Education – Training
Formula Race Cars

4. Our brand story….SimDeck.
Bruce McLaren, Stirling Moss, Boys Own,
Scouts, we had an innocence in our youth,
mechano sets, we learnt to create our own fun.
There was an naivety in our youth, life seemed
so less complicated and our imaginations could
explore what ever we could dream up. Biggles
saved the world and Dexter Duxton amused us
on each night on the radio from the BBC.

5. SimDeck – “A dream literally born under the kitchen
table and down the garden path

6. Original unofficial
Maltby Ave Race Track

7. The birth of Simdeck developed in this park during the 1960’s
Timaru – West end Park, 1962
Timaru – West end Park, 2007

8. The down hill path thru the trees tested a small boys cornering ability
Timaru – West end Park, 1962

9. World’s first known race sim

10. Testing the SimDeck concept in 2005

13. Is there a business?
Largest spectator sport in the world.
•
Positive Market feedback – grass roots
•
• Learning the simulation business
• Identifying the business opportunities
• Research international scene
Competition and local market
•
opportunities

14. • Developed our first commercial hardware
platform and to learn by research, evaluation.
Scaled F1 styled vehicle
• Reflect on earlier exposure – CES. 1994
• Introduce to the market and test Dec 2006 – mid
2007.
• SimDeck story published in New York in an 8
page feature in March 2007.
• Research and prepare for full size vehicle Q2,07

15. Building a F1 scaled simulator late into the night

16. Programming and harness wiring.

20. Adult size simulator
500kg SimDeck PET2500 Simulator

21. 500kg SimDeck PET2500 Simulator SimDeck PET2500 and PET 1100 Simulator

22. SimDeck Formula PET2500 Simulat
SimDeck Formula PET2500 Simulator

25. SimDeck Formula PET2500 Simulator

26. New Zealand developed SimDeck Formula PET2500 Simulator

27. New Zealand developed SimDeck Formula PET2500 Simulator
Albany, North Shore City, Auckland,

28. What makes the SimDeck format unique?
• As a brand, it is designed to be applied to a variety of simulation platforms.
• A key aspect is the ICE Digital Daytime Screen….simulation in well lit
environments.
• Endeavour to make the simulation hardware platform far more than a seat on a
frame.
• The simulation experience as life like as possible.
• Adaptable to a wide range of client application.
• The experience extends further than just 3 laps.
Promotion
Entertainment
Training
Sales
“vehicle simulation for entertainment, promotion, sales and training”

29. Applications for the SimDeck race car
• Inter-company Challenge GP
• Customer relationship events
• Team Building
• Staff Functions
• Expo and Shows
• Retail Promotions
• Private parties
• Driver Training
www.simdeck.com

30. Application Example
• Team Building event.
• Team roles - manager, drivers, pit crew,
administrator. Dress code
• 50 lap Grand Prix
• Budget allocation and expenditure
• Best driver, best team, in budget
• Pit stops, actual tyre changes, real time
consumption
• Pit lane Grid girls (ops organisers)

31. Scaled SimDeck car in Education
• Group co-operation, responsibility
• Geography via the international GP
• Graphic Design
• Motor mechanics.
• Leadership and actual race demo.
• International class racing….fly and drive
• Driver training
• Next generation video conferencing interaction

32. Technical
• Onboard real time camera – “Drive Cam”
• Data input for road, tyre and engine for the seat
• Force feedback in the steering column
• Petrol engine – actual car, 500 kg
• Full surround sound and PA system embedded
• Online simulation, same race up to 32 cars
• Off screen gauges – current upgrade
• Life size daytime projection screen
• Upgrade wheel - 3D Capable screen display
• Networked, server driven, Gravity suit - pending
• Internal suspension motion - pending

33. Marketing aspects
On track Billboard signage branding
•
Virtual car branding
•
• Actual car branding
• Driver Race Suits
• Pit Lane Grid Girl branding
“Annual Mitre 10 Winners Cup”
•
“Mayoral Challenge”
•
• The Gauntlet Challenge

34. SimDeck clothing

35. SimDeck Logos

36. The SimDeck colours ready
for a challenge

37. This pimped up ride is designed
in the Burger King brand

38. An online race car branded
and ready to race

39. Branded in look alike
Team Kiwi A1 colours

43. Real World Virtual tracks
Driver Training

45. Growth
Consolidate Local market activities
•
Export to key markets via Inter. partners
•
• Complete System – more than just 3 laps
• SimDeck VR centres and mobile systems
• Develop proprietary GP Event system
Artificial intelligence research programme
•
New platforms – F16, Spitfire, Chopper
•

46. SimDeck Franchises
Available soon

47. www.simdeck.com