Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Engaging Visitors in Innovative Ways: Process, Data and Participation
1. Engaging Visitors in Innovative
Ways: Process, Data and
Participation (#PDP)
Silvia Filippini-Fantoni
@silviaff20
@imamuseum
Director of Interpretation,
Media, and Evaluation
5. Process:
• New exhibition development
process
Data:
• Research and evaluation
Participation:
• Participatory in-gallery
experiences
• Innovative programming
Visitor-oriented approach: #PDP
7. • Interdisciplinary core
team is created at the
start: curator, an
interpretation specialist,
an evaluator, a designer,
and an exhibition
manager
• Big idea: identification
of the main thesis and
learning outcomes to
inform checklist, layout,
interpretive plan,
content, title, etc.
14. Visitors’ interests:
• Artist’s life (30/40)
• Inspiration (30/40)
• Process/technique
(26/40)
• Artist’s or other’s
explanation about the
meaning behind the
work (7/40)
Formative: Robert Indiana
19. Summative: Exhibition Evaluations
• Have learning outcomes been
met?
• Are visitors satisfied with their
experience?
• How do they engage with the art
and interpretive tools?
• What problems do visitors
encounter?
• Who visited the exhibition
(demographics & psychographics)?
26. • 3,922: # of drawings
submitted
• 30,709: online visits
•3% of drawings with
comments
•1,457 votes: Most popular
drawing
•Visitors responded to
patterns, colors, shape and
compositions seen in
exhibition
Key Results
27. • 2,655 drawings left
behind
• 23% of exhibition
visitors made a drawing
• 77% inspired by the
display
• 11% inspired by
exhibition
• 75% of visitors looked at
the drawings
Draw a Still Life
33. • 3,706: # of autoportraits
made
• 40% of exhibition visitors
created an autoportrait
• 51% of exhibition visitors
looked at other visitors’
autoportraits
•Reinforced the understand
that words, numbers, forms,
and colors symbolize specific
events in Indiana’s life
Key Results
35. • 71% of exhibition visitors
were with other people
• 59% of exhibition visitors
45+ used the app
• 61% of exhibition visitors
used the app
• 400+ positive comments
“fun”, “engaging”,“easy”
Key Results
40. • Increasing # of facilitators
(who visit to engage in a
social experience)
•Increased exhibition
attendance (44,000 in 2013
vs. 81,000 in 2014)
•Increased # of members
•Change of perception:
visitors have responded
positively to the museum
willingness to engage
people in different ways.