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5 Tips For Automated Happy Birthday Emails
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This slideshare will give you 5 top tips to create an effective birthday email.
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As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus). So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
2014 holiday online shopping mobile trends silverpop
2014 holiday online shopping mobile trends silverpop
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Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
Batch and blast email to behavioural marketing automation silverpop festival ...
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Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014 It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen. While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping. In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including: • Use responsive design techniques • Add an email message to your onboarding program that encourages customers to register an account and/or store payment information • Promoting social sign-in • Creating educational emails for your shoppers • Re-sending • And much more
Smartphone mobile browse to buy email tactics silverpop etail
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BrightWave has been a leader in the email marketing industry for over a decade. How did we pull that off? This presentation aims to answer that question. **About BrightWave** BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing that drive revenue, cut costs and build relationships. Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Cox Business, Equifax, Mattress Firm, Mizuno and Phillips 66. For more information, please visit www.BrightWave.com
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Sure, email helps social, driving fans and followers through buttons and sharing but what about how to leverage social for your email program, the one driving all of that revenue? Social check in, QR Codes, SMS, Facebook and more will be covered in how they can take your email program to the next level. Simms Jenkins, founder & CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency, is the presenter and author of "The Truth About Email Marketing." The companion white paper "Email Acquisition 2.0" can be found at http://bit.ly/BWCaseStudies
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As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus). So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
2014 holiday online shopping mobile trends silverpop
2014 holiday online shopping mobile trends silverpop
Silverpop
Tactics to integrate email marketing and social media.
Tactics to integrate social and email marketing silverpop
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Presentation from the 2014 MarketingProfs B2B conference.
Humanization content b2 b email marketing silverpop marketingprofs
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"Email Marketing Retail Study" di Silverpop, che recensisce le email di 175 imprese.
Silverpop Study 2007 Retail Email
Silverpop Study 2007 Retail Email
catdii
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
Batch and blast email to behavioural marketing automation silverpop festival ...
Batch and blast email to behavioural marketing automation silverpop festival ...
Silverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014 It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen. While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping. In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including: • Use responsive design techniques • Add an email message to your onboarding program that encourages customers to register an account and/or store payment information • Promoting social sign-in • Creating educational emails for your shoppers • Re-sending • And much more
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BrightWave has been a leader in the email marketing industry for over a decade. How did we pull that off? This presentation aims to answer that question. **About BrightWave** BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing that drive revenue, cut costs and build relationships. Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Cox Business, Equifax, Mattress Firm, Mizuno and Phillips 66. For more information, please visit www.BrightWave.com
How BrightWave Became North America's Leading Email Agency
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Sure, email helps social, driving fans and followers through buttons and sharing but what about how to leverage social for your email program, the one driving all of that revenue? Social check in, QR Codes, SMS, Facebook and more will be covered in how they can take your email program to the next level. Simms Jenkins, founder & CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency, is the presenter and author of "The Truth About Email Marketing." The companion white paper "Email Acquisition 2.0" can be found at http://bit.ly/BWCaseStudies
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Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
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Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014. In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan. Discussion topics include: Developing a holiday-specific welcome program Segmentation and frequency considerations Optimizing emails for mobile conversions Revising templates with information about details such as shipping, return policy, and gift cards Designing emails to better enable mobile navigation and browsing Using content and personality to increase engagement Creating high-converting gift card programs Launching post-purchase programs How to integrate your holiday subscribers into your regular non-holiday communication stream
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Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers. A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab. While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…
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LinkedIn Social Selling Master Class - David Wong
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Social Media Marketing
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
adityabelde2
Join Neal Boornazian and Nancy Harhut to discover proven, actionable strategies to leverage behavioral science in your direct mail today, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates!
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Aggregage
The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Get ready for our next HubSpot User Group, where we’ll explore calculated properties and discuss how to utilize them in your HubSpot setup. This session is designed to unlock the potential of calculated properties, showcasing their versatility and impact on your marketing and sales strategies.
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
ssuser4571da
In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
SearchNorwich
Defining Marketing for the 21st Century
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
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Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
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Uncover Insightful User Journey Secrets Using GA4 Reports
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Martal Group - B2B Lead Gen Agency - Onboarding Overview
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
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Creator Influencer Strategy Master Class - Corinne Rose Guirgis
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Situation Analysis | Management Company.
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
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Developing Marketing Strategies and Plans kotler
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BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
LinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David Wong
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
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