Join guest presenter Liz King of Liz King Events for a fresh look at your LinkedIn profile. Whether looking for a new position or looking to share your work at your current position, LinkedIn is an important social network to master. And – in case you missed it – they’ve just done a total revamp of the profiles. You will likely need another check of your profile, even if you’ve given it some work in the past. In this webinar, we will discuss tips and tricks for a killer profile that will share your personal brand and engage new connections. We will talk specifically about your headline, summary, how to use keywords and how your profile differs from a resume. In addition, we’ll show you how to search your entire network and find people you can start a meaningful connection with. We’ll also talk about groups and how to leverage them for branding.

1. LinkedIn for Event
Professionals

2. Liz King
@lizkingevents
PAST EXPERIENCE:
• Assistant Director of Event
Management and Social
Media, Columbia University
RECENT EXPERIENCE:
• Owner of Liz King Events
• Co-Founder of PlannerTech
Event Technology
Showcase, Event Alley
Show and Power Branding

3. Mark Hubrich
@Mark_SignUp4
• Vice President of Client & Industry Relations
• Technology entrepreneur with over 13 years of
software development
• Guest lecturer on meetings technology at
Univ. of North Carolina Charlotte &
Kennesaw State University
• Meeting Industry Ambassador with GaMPI

4. [why LinkedIn?]
• Controls your online identity
• Represents your career accomplishments and
opens the door to new opportunities
• Enables people to connect and reconnect with you
• Helps control your professional identity online

5. [step one: edit your acct]
• Sign on to http://www.linkedin.com and create your
account.
• Scroll to the profile tab and click “Edit Profile”

6. [step three: summary]
• 3-5 sentences answering the question “Tell me
about yourself”
• Packed with keywords
• End with your email address

7. [step four: add
experience]
• Bullet points can
be longer than on
resume
• Can include media
files related to
experience
• Add related
activities and
organizations

8. [step five: add highlights]
• Add sections and
applications to highlight
various experiences
• Languages, skills, organiz
ations, certifications, proje
cts
• Consider endorsements
• Add media to your profile
(photos/videos/powerpoint
files)

9. [step five: add highlights]

10. [step five: add highlights]

11. [step five: add highlights]

12. [step five: add highlights]

13. [step six: connect]
• Increase the # of 1st degree connections you have
• Join groups
• Search your network

14. [step six: connect]

15. lizkingevents.com
twitter.com/lizkingevents
facebook.com/lizkingevents
signup4.com
twitter.com/signup4
facebook.com/signup4