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With consumers (millennials) no longer being “brand loyal” it takes more than a sprinkle of fashion, a big logo or a long list of features to win their hearts.
With 2017 on the horizon, our Design Lab has look ahead and set down the trends they believe will provide meaningful experiences and grow business in the future.
We (Design Labs) have curated upcoming design trends
across industries relevant for our clients.
The foundation of this report is to both infuse inspiration in our
creative teams and to engage our clients & partners in a
dialogue about business opportunities for the coming years.
What we have noticed, across industries is a clear demand for
genuine values. With consumers (millennials) no longer being
“brand loyal” it will take more than a sprinkle of fashion, a big logo
or a long list of features to win the hearts of the consumers.
In order to succeed companies have to offer innovative experiences
and genuinely connect with consumer needs and desires.
INTERIOR & LIFESTYLE
Primal geometric shapes are used as a canvases for colors,
materials textures, and effects to express beautiful qualities and
connect emotionally through story-telling. Presented here
respectively with Elegance, Softness & Joyful Surprises.
We see many opportunities to integrate beautifully designed smart
living solutions in the home and make plastic boxes and cables
disappear from our living spaces.
We are quite excited to place our color & material team in the
driving seat of upcoming projects.
PRO TOOLS &
We are very pleased to notice an explosion of remarkably
well-designed products in the professional sector.
Value is added by a very practical approach to manufacturing with
machines and tools built to last. When technical, manufacturing,
ergonomics and aesthetics requirements harmonize we can see a
winning formula for the users.
In the following pages, there are many examples of the benefit of
integrating design thinking in the heart of engineering & innovation.
Durability & functionality can be expressed in many declinations,
we have curated:
Essence of Machines, Pure Monolith & Minimalistic
“Exo-humans & urbanoids ”
We see two distinct trends, one very specialized highly innovative
products that enhance performances and truly reveal the beauty of
The second one immerse in the urban environment where we see
products designed to fulfill the need for sports, adventures &
everyday life surfing on the de-cluttering movement from
millennials. All while fueling their thirst for healthy life, travels,
adventures & fulfilling experiences.
Today the heart of sports R&D remains very analogue, however, we
see many opportunities for the industry to embrace technology and
create meaningful innovations that will resonate with the
experiences craved by consumers.
Benjamin was born and raised in North of France playing with
color pencils, Legos and Pirate ships.
Before he graduated with honors from ISD, "Ben" started his
journey travelling from Belgium, Germany, and UK before he
finally landed in Sweden 10 years ago.
”Ben” has spent nearly 15 years spinning records and designing
award winning products for prestigious companies like
Decathlon, Philips, and Sony Mobile.
We are glad to have him as a colleague for his drive (after his
first coffee), big picture thinking, eye for trends and details.
Sigma Connectivity is a world-class design and development
house with the ability to transform ideas into reality.
With over 30 years of experience we are driven by a passion
to bring innovative products to some of toughest markets on the
Our engineers, together with our advanced in-house labs rapidly
design, build and deploy smarter connected experiences..
We work together with global technology leaders on a daily basis
to develop tomorrow’s products/services and solutions.
This is our way to share our thoughts on the future.
ABOUT SIGMA CONNECTIVITY
For further information about our reports and how Sigma
Connectivity can help your organization please contact:
PR & Communications Manager
Tel: +46 704 493 548