Start a Business With The Office Supply Chain Business Opportunity
Franshise_Pitch
1. Sublimation Printing and Customization
The project involves developing customized products which includes Mobile Cases, Mugs,
T-shirts, etc. Products can be sold online through your own website as well as other
marketplaces. Retail stores can exhibit wide varieties of stock and also provide a platform
for customers to print their customized images and photos on spot. This project varies
from the traditional model of stock-keeping to a much flexible Print on demand service.
2. Market Size
Focus on E-Commerce
Sublimation Industry is very much
prevalent in India. Full Scale Dye-
Sublimation is however an expensive and
capital intensive undertaking. The Focus is
to develop cheap and viable means of
production by using compact portable
machinery with minimum power
consumption and other overheads. Local
distribution of products and retails store
sales vary upon the geographic location.
However in the Online segment we are
looking at a customer base of 450 Million
Internet Users in India. Close to 68% of all
transactions made online are directed
from the 3 e-Commerce Giants namely
Amazon, Flipkart and Snapdeal.
From the existing catalogue of products hosted on the above mentioned sites, 5% of the
listings come from the ‘Category: Mobile Designer Cases and Covers’. Average orders for a
seller with 2 Lakh listing ranges from 80 – 120 Cases on each portal depending upon the
creativity of the design.
3. Machinery and other Equipment's
1. 3D Sublimation Vacuum Heat Press Machine Multifunctional
2. 5 in 1 Combo Heat Transfer Machine
3. Epson Epson Inkjet Photo L800
5. Epson Original Refill Ink Set. Total 6 Bottles. 70ml per Bottle
6. High Heat Resistant Hand Glove
7. Silicon Sheets 3*4 Sq.Metre
8. Sublimation Molds ( 80 Unique Models )
4. Machinery: (1) 3D Sublimation Vacuum Heat Press
Description:
Machine Size: 470 * 590 * 290 mm
Printing Size: 300 * 420 * 110 mm
CBM: 0.163 CBM
GW: 22 KGS
NW: 19 KGS
Power: 2800 W
Inspiratory Time: 18s
MEAS: 680 * 630 * 380 mm
The 3D multifunctional sublimation machine
can be used for printing a wide variety of
items which include Mobile Cases, Mugs,
Plates, Clocks, Mouse, Power banks, etc.
Maintenance charges are minimal and product
servicing is available in most of the places.
5. Multifunction, All In One 3D Sublimation
Vacuum Heat Press Machine, Not Only
Print On Phone Case And Mugs, Also Used
In Crystals, Glass, Acrylic, Plastic, Metal,
Stone, etc.
Easy Operation, You Just need to set the
Temperature And Time to print vivid And
gorgeous images, fashionable designs with
best print effects.
The CISS Ink System is used to print
pictures whose details are clear,
arrangement is distinct, and it is suitable
for expressing beautiful colors, with a
highly smooth, bright, pure, and
constantly-line, non-clogging nozzle.
6. Machinery: (2) 2D Sublimation Standard Heat Press
Description:
Machine Size: 500 * 390 * 440 mm
Printing Size: 15 * 15 Metre
GW: 38 KGS
Power: 1250 W
Voltage: 220 V
Temperature Range: 0 – 380’c
Timing Range: 0-999 sec
It can imprint T-shirt, Ceramic Plates, Ceramic
Tiles, Mugs, Mouse Pads, Jigsaw Puzzles,
Fabrics & Materials, etc.
7. 2D Printing can be used on flat surfaces of any
Shape. Dye Sublimation Heat Press Machine is
one of the important element of making
products with the help of sublimation process.
Here we provide you the Dye Sublimation
setup which include T-shirt printing Machine,
Cap printing die, Mug printing machine, Plate
printing machine etc.
Requires very little expertise to work. Power
consumption is minimum.It does not require
any mold for functioning. However the print
surface should be optimal for heat transfer. It
is also equipped with an automatic digital
timer. It typically sells as a 5 in 1 unit and is
one of the most popular heat press machines
in the industry.
8. Machinery: (3) Epson Inkjet Photo L800
Description:
Brand: Epson
Item Height: 18.8 Centimeters
Item Width: 28.9 Centimeters
Item Weight: 8 Kg
Product Dimensions: 53.7 x 28.9 x 18.8 cm
Item model number: L800
Voltage: 240 Volts
Wattage: 13 Watts
Ideal for photo printing, the L800 is Epson's
first integrated ink tank system that lets you
enjoy high-quality photo prints at an ultra-low
cost. With the ultra-high-capacity ink tank and
high-volume ink bottles for easy refills, this
model will print photos effortlessly.
9. (5) Epson Original Refill Ink Set. Total 6 Bottles. 70ml per Bottle
Newly formulated ink with higher yield and 26% larger color gamut will
wow your customers with more vibrant, accurate colors and benefit you
with lower imaging costs - More money in your pocket.
(6) & (7) Thermal Gloves and Sublimation A4 Paper
Comfortable stretchy material to fit most hands and off the press. durable
heat resistant material on the inside. Perfect for handling products fresh of
the press. Sublimation paper has very high color transfer efficiency, and
provides exceptional resistance to smudging and offsetting.
(8) Sublimation Molds ( 80 Unique Models )
Comfortable stretchy material to fit most hands and off the press. durable
heat resistant material on the inside. Perfect for handling products fresh of
the press.
10. Raw Materials and Resources
1. 3D Blank Mobile Phone Cases (Matt)
2. 2D Blank Mobile Phone Cases (Gloss)
3. Standard A4 Papers 1 Ream
4. Adhesive PVC Clear Tape - Width 1.8 Inches x 200 Meters Roll
5. Thermal Insulation Tape
11. (3) & (4) Standard Accessories
Some of the common requirements are mentioned below.
They are available in most of the stationary stores.
(5) Thermal Insulation Tape
High insulation, high temperature resistance, acid and alkali-resistance,
mechanically sound, crocking resistance and tear-resistant. This is a
mandatory requirement for heat press sublimations.
(1) & (2) 2D & 3D Blank Mobile Phone Cases
Sublimation is an extremely versatile print process that works on
a wide range of specialty-coated sublimation blanks. These
blanks are available for a very affordable price. Further details
w.r.t pricing is mentioned later.
13. Go to Market Strategy
A typical business model involves three phases of action. Post Sales service is not included.
1) Demand Generation
2) Production
3) Sales (Logistics/Supply Chain)
“Demand Generation” is the most critical aspect here. Traditional means of procuring orders include Retail
Store sales (Direct Marketing), Distribution Networks or an Affiliate model to gain further momentum.
However the access to a wide range of audience is not available through a single channel.
To get surplus demand and maintain continuous production we require to target a larger set of audience.
Also to physically maintain stock of all items is an expensive and hectic task.
POD (Print on Demand) products are best sold Online due to its high versatility and procurement benefits.
In a marketplace, or a web store your orders are directly proportional to the no of listing.
No of Orders No of Listings
Quality of Designs
Availability of Stock
14. To facilitate the sales of the product, we provide a package “ENGAGE” module which comprises of the
following items:
1) 3D Listing - Amazon, Flipkart, Snapdeal, Paytm - 3,50,000 Listing
2) 2D Listing - Amazon, Flipkart, Snapdeal, Paytm - 1,00,000 Listing
3) High Resolution Source File ( Sorted by Genre ) - 4500 Images
Here are few snapshots from the marketplace and other web stores.
15. Casekart.com
To make sure that you are not left alone, there are a suite of services available to you at your disposal.
Log on to Casekart.com with the credentials that will be provided on project sign up.
You could use the portal for the following set of operations.
1) Download High resolution Images from vendors
2) Order blanks from Verified Sources
3) Order additional Machinery for processing
4) Download finished goods for commercial sales
5) Order other necessary raw materials : Molds, Ink, Sublimation Papers, etc.
6) Forum and Blogpost for helping sought out common issues during production
7) Find sources for Repair and Maintenance services
“Casekart.com” is exclusively available to subscribers. It is not a B2C platform for direct sales to customers.
Minimum Order Quantity is applicable for purchase of raw materials.
16. Plethora of designs to choose from!
Click on each and download or proceed
to Select Blanks!
17. Choose the model of your preference
and your ready to get it printed!
18. Machinery
3D Sublimation Vacuum Heat Press Machine Multifunctional 32,000.00
Epson Inkjet Photo L800 21,500.00
Epson Original Refill Ink Set. Total 6 Bottles. 70ml per Bottle 2,400.00
High Heat Resistant Hand Glove 1,200.00
Silicon Sheets 3*4 Sq.Metre 2,500.00
Sublimation Molds ( 120 Unique Models ) 144,000.00 (120)
Raw Materials
Heat Transfer Professional Sublimation Paper 110 GSM Pack 1,600.00 (4)
3D Blank Mobile Phone Cases (Matt) 48,000.00 (1200)
Thermal Insulation Tape 800.00 (4)
Design Base
3D Listing (5 Lakhs) - Amazon, Flipkart, Paytm 500,000.00
High Resolution Source File ( Sorted by Genre ) FREE
TOTAL : ~ 7.5 Lakh INR
Capital Investment
19. Profitiblity
Expenditure
Rental Expenses (Monthly) : 5,000 INR
Human Resources (Monthly) : 12,000 INR
Power Supply &Internet : 6000 INR
Packaging Materials : 6000 INR
Transport Charges: 1000 INR
Revenue
Units Sold / Per day : 100 - 120
Production Capacity / Day : 200
Average Defective Cases : 2 %
Production Cost / Per Unit : 50
Sale Price / Per Unit (Avg) : 349 - 399
Settlement Cost / Per Unit : 180 - 200
Marketplace Commission / Per Unit : 110
Logistics Charge: 55
Sales Tax (14.5%) 45
Gross Profit / Per Unit : 100
Monthly Turnaround – Revenue : 14,36,400 INR
Average Returns (%) : 20 %
Average Profit : 3,30,000 INR
Gross (Profit – Returns) / Month : 2,64,000 INR
Net Profit (Month)
Net Profit Retention : ~2,30,000 INR
Approximate TD for Break Even: ~4 Months
For detailed report, download the file : Finance Forecast**
