McDonald's focuses on serving quality food and prioritizing customers. It targets teenagers, children and adults through its marketing strategy of the five P's - promoting products at reasonable prices through television and hoardings. McDonald's attracts different income groups by offering a hygienic and family-friendly environment. However, risks in the future include potential health issues like obesity and increased competition from other fast food chains like KFC and Burger King.

2. THE MCDONALD

3. History

4. ntroduction

8. • Believe in serving pure quality
• ethical operations
• Customers comes first
• Continuous improvement

9. Marketing
strategy

10. Five
p’s

11. People
-Targeted teenagers, children and adults
-FOr children they provide happy meals
-FOr teenagers they provide reasonable prices
-FOr adults they provide suitable ambience

12. Products
- Includes aspects such as packaging and looks.
- mcdonalds Continuously changes its preferenc
according to taste of consumers

13. Promotions
-Through television and hoardings
-some marketing campaigns:
I’m loving it
Food, folks and fun

14. Price
-Part which generates revenue
-mcdonalds attract both lower and upper
class consumer

15. place
-consist of the distribution channels
-offers hygienic environment and great ambienc

16. RISKS
IN
Future

17. Health issues like obesity
Competition from companies like kfc,
Burger King.

18. SUMMARY

19. History
core brand values
Marketing strategy
risks in future

21. DISCLAIMER
Created by Siddharth Garg, IIT Roorkee, during a
marketing internship by Prof.Sameer Mathur, IIM Lucknow.