SlideShare uma empresa Scribd logo
1 de 33
Baixar para ler offline
Siddarth Kengadaran
@s1dd4rth
Creating & Capturing Value
in a Digital Economy.
@s1dd4rth | siddarth.design
Acquisition Behaviour Conversion
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
Primary “Views” for Businesses on Google
@s1dd4rth | siddarth.design
Google Search
@s1dd4rth | siddarth.design
Google Maps
@s1dd4rth | siddarth.design
Google +
@s1dd4rth | siddarth.design
Google Search
Organic search result
* You cannot specifically tell Google what to display but simply make “suggestions” through proper SEO.
@s1dd4rth | siddarth.design
Side panel/stack
* You have the ability to update a majority of this data with Google through the Google My Business platform discussed later. It displays
photos, general business information, and reviews.
Google Search
@s1dd4rth | siddarth.design
Ads Section
* These are the URL results denoted with a green Ad icon. They are powered by Google AdWords and require a separate Ad campaign.
Google Search
@s1dd4rth | siddarth.design
*AdWords, Insights, Google+, Maps and Search are all closely tied into My Business.
Creating & Capturing Value in a Digital Economy using Google Tools
Creating & Capturing Value in a Digital Economy using Google Tools
Creating & Capturing Value in a Digital Economy using Google Tools
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
https://www.google.co.in/business/
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
Search Ads
*Pay when people click to visit your website or call your business.
@s1dd4rth | siddarth.design
Display Ads
@s1dd4rth | siddarth.design
Display Ads - Text
@s1dd4rth | siddarth.design
Display Ads - Gmail
@s1dd4rth | siddarth.design
Display Ads - Banner
@s1dd4rth | siddarth.design
Display Ads - App
@s1dd4rth | siddarth.design
Video Ads
*Video ads are shown only to the people you want and you only pay when they watch.
@s1dd4rth | siddarth.design
App Ads
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
https://digitalunlocked.withgoogle.com
https://www.thinkwithgoogle.com
Thank you!
Siddarth Kengadaran
@s1dd4rth
siddarth.design

Mais conteúdo relacionado

Semelhante a Creating & Capturing Value in a Digital Economy using Google Tools

Bringing Artificial intelligence (AI) to Business Users With Microsoft Power ...
Bringing Artificial intelligence (AI) to Business Users With Microsoft Power ...Bringing Artificial intelligence (AI) to Business Users With Microsoft Power ...
Bringing Artificial intelligence (AI) to Business Users With Microsoft Power ...Mitul Rana
 
Concurrency - Modern BI
Concurrency - Modern BIConcurrency - Modern BI
Concurrency - Modern BIJake Borzym
 
Prophets of Shaky Ground - Pubcon Austin 2014
Prophets of Shaky Ground - Pubcon Austin 2014Prophets of Shaky Ground - Pubcon Austin 2014
Prophets of Shaky Ground - Pubcon Austin 2014Keith Goode
 
Google Doodle and Branding
Google Doodle and BrandingGoogle Doodle and Branding
Google Doodle and BrandingBharat Bhushan
 
Analytics 360 suite: Is it a game changer?
Analytics 360 suite: Is it a game changer?Analytics 360 suite: Is it a game changer?
Analytics 360 suite: Is it a game changer?darafitzgerald
 
Social media on a budget
Social media on a budgetSocial media on a budget
Social media on a budgetPaul Wallbank
 
Best Practices for Embedding Analytics by GoodData Product Leader
Best Practices for Embedding Analytics by GoodData Product LeaderBest Practices for Embedding Analytics by GoodData Product Leader
Best Practices for Embedding Analytics by GoodData Product LeaderProduct School
 
Power Digital - GA4 & BigQuery - CBUS WAW - Scott Zakrajsek.pdf
Power Digital - GA4 & BigQuery - CBUS WAW - Scott Zakrajsek.pdfPower Digital - GA4 & BigQuery - CBUS WAW - Scott Zakrajsek.pdf
Power Digital - GA4 & BigQuery - CBUS WAW - Scott Zakrajsek.pdfTim Wilson
 
Microsoft Dynamics by Muhammad Husayn Ace
Microsoft Dynamics by Muhammad Husayn AceMicrosoft Dynamics by Muhammad Husayn Ace
Microsoft Dynamics by Muhammad Husayn AceMuhammad Husayn
 
how_to_migrate_from_universal_anaytics_to_google_analytics_4_ga4_a_definitive...
how_to_migrate_from_universal_anaytics_to_google_analytics_4_ga4_a_definitive...how_to_migrate_from_universal_anaytics_to_google_analytics_4_ga4_a_definitive...
how_to_migrate_from_universal_anaytics_to_google_analytics_4_ga4_a_definitive...sarah david
 
Google+ Local Optimization & Tactics - SMX West 2014 - Making Sense of the Lo...
Google+ Local Optimization & Tactics - SMX West 2014 - Making Sense of the Lo...Google+ Local Optimization & Tactics - SMX West 2014 - Making Sense of the Lo...
Google+ Local Optimization & Tactics - SMX West 2014 - Making Sense of the Lo...SIM Partners
 
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...
SEO Reporting and Analytics  - Tea-Time SEO Series of Daily SEO Talks from SE...SEO Reporting and Analytics  - Tea-Time SEO Series of Daily SEO Talks from SE...
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...Authoritas
 
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderLinkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderMarshall Sponder
 
Actionable insights with Google Analytics - Edinburgh Chamber of Commerce
Actionable insights with Google Analytics - Edinburgh Chamber of CommerceActionable insights with Google Analytics - Edinburgh Chamber of Commerce
Actionable insights with Google Analytics - Edinburgh Chamber of CommerceAttacat Internet Marketing
 
B2B Search Marketing & Analytics
B2B Search Marketing & AnalyticsB2B Search Marketing & Analytics
B2B Search Marketing & AnalyticsDavid Vogel
 

Semelhante a Creating & Capturing Value in a Digital Economy using Google Tools (20)

Bringing Artificial intelligence (AI) to Business Users With Microsoft Power ...
Bringing Artificial intelligence (AI) to Business Users With Microsoft Power ...Bringing Artificial intelligence (AI) to Business Users With Microsoft Power ...
Bringing Artificial intelligence (AI) to Business Users With Microsoft Power ...
 
Concurrency - Modern BI
Concurrency - Modern BIConcurrency - Modern BI
Concurrency - Modern BI
 
Prophets of Shaky Ground - Pubcon Austin 2014
Prophets of Shaky Ground - Pubcon Austin 2014Prophets of Shaky Ground - Pubcon Austin 2014
Prophets of Shaky Ground - Pubcon Austin 2014
 
Google Doodle and Branding
Google Doodle and BrandingGoogle Doodle and Branding
Google Doodle and Branding
 
Analytics 360 suite: Is it a game changer?
Analytics 360 suite: Is it a game changer?Analytics 360 suite: Is it a game changer?
Analytics 360 suite: Is it a game changer?
 
Social media on a budget
Social media on a budgetSocial media on a budget
Social media on a budget
 
Best Practices for Embedding Analytics by GoodData Product Leader
Best Practices for Embedding Analytics by GoodData Product LeaderBest Practices for Embedding Analytics by GoodData Product Leader
Best Practices for Embedding Analytics by GoodData Product Leader
 
Power Digital - GA4 & BigQuery - CBUS WAW - Scott Zakrajsek.pdf
Power Digital - GA4 & BigQuery - CBUS WAW - Scott Zakrajsek.pdfPower Digital - GA4 & BigQuery - CBUS WAW - Scott Zakrajsek.pdf
Power Digital - GA4 & BigQuery - CBUS WAW - Scott Zakrajsek.pdf
 
Microsoft Dynamics by Muhammad Husayn Ace
Microsoft Dynamics by Muhammad Husayn AceMicrosoft Dynamics by Muhammad Husayn Ace
Microsoft Dynamics by Muhammad Husayn Ace
 
Sofia sv
Sofia svSofia sv
Sofia sv
 
how_to_migrate_from_universal_anaytics_to_google_analytics_4_ga4_a_definitive...
how_to_migrate_from_universal_anaytics_to_google_analytics_4_ga4_a_definitive...how_to_migrate_from_universal_anaytics_to_google_analytics_4_ga4_a_definitive...
how_to_migrate_from_universal_anaytics_to_google_analytics_4_ga4_a_definitive...
 
Google+ Local Optimization & Tactics - SMX West 2014 - Making Sense of the Lo...
Google+ Local Optimization & Tactics - SMX West 2014 - Making Sense of the Lo...Google+ Local Optimization & Tactics - SMX West 2014 - Making Sense of the Lo...
Google+ Local Optimization & Tactics - SMX West 2014 - Making Sense of the Lo...
 
Digital Strategic Business Planning Methodology
Digital Strategic Business Planning MethodologyDigital Strategic Business Planning Methodology
Digital Strategic Business Planning Methodology
 
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...
SEO Reporting and Analytics  - Tea-Time SEO Series of Daily SEO Talks from SE...SEO Reporting and Analytics  - Tea-Time SEO Series of Daily SEO Talks from SE...
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...
 
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderLinkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
 
iMyDigital Deck
iMyDigital DeckiMyDigital Deck
iMyDigital Deck
 
Actionable insights with Google Analytics - Edinburgh Chamber of Commerce
Actionable insights with Google Analytics - Edinburgh Chamber of CommerceActionable insights with Google Analytics - Edinburgh Chamber of Commerce
Actionable insights with Google Analytics - Edinburgh Chamber of Commerce
 
ga4.pdf
ga4.pdfga4.pdf
ga4.pdf
 
ga4.pdf
ga4.pdfga4.pdf
ga4.pdf
 
B2B Search Marketing & Analytics
B2B Search Marketing & AnalyticsB2B Search Marketing & Analytics
B2B Search Marketing & Analytics
 

Mais de Siddarth Kengadaran

Mais de Siddarth Kengadaran (8)

Human Centric AI
Human Centric AIHuman Centric AI
Human Centric AI
 
How to design for a wide range of smart phone types and screen sizes
How to design for a wide range of smart phone types and screen sizesHow to design for a wide range of smart phone types and screen sizes
How to design for a wide range of smart phone types and screen sizes
 
Designing for internet of things
Designing for  internet of thingsDesigning for  internet of things
Designing for internet of things
 
Engaging UX in engineering
Engaging UX in engineeringEngaging UX in engineering
Engaging UX in engineering
 
Introduction to material design
Introduction to material designIntroduction to material design
Introduction to material design
 
Branding
BrandingBranding
Branding
 
Universal Design
Universal Design Universal Design
Universal Design
 
Basic Design Guidelines
Basic Design GuidelinesBasic Design Guidelines
Basic Design Guidelines
 

Último

Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 

Último (20)

Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 

Creating & Capturing Value in a Digital Economy using Google Tools