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Advertisement agencies

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Advertisement agencies

  1. 1. K.S. School of Business Management Page 1 PROJECT ON “ADVERTISING AGENCIES” Submitted by: SY M.B.A. ‘A’ 1/11/2012
  2. 2. K.S. School of Business Management Page 2 Group Members Sr. No. Student’s Name Roll No. 1. Dhwani Chudgar 2013 2. Kinnari Kholia 2028 3. Shruti Pithadia 2053 4. Riya Raval 2059 5. Disha Shah 2063 6. Saloni Shah 20 7. Saniya Vatwani 2079 8. Rinkal Vora 2082 Submitted to: Mr. Javed Sheikh Signature:
  3. 3. K.S. School of Business Management Page 3 History of Advertising Egyptians used papyrus to make sales messages and wall posters. Ancient Rome Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. History tells us that Out-of-home advertising and billboards are the oldest forms of advertising. As education became an apparent need and reading, as well as printing, developed advertising expanded to include handbills. In the 18th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising content.
  4. 4. K.S. School of Business Management Page 4 Some of the top Advertising Agencies: 1. CREATIVE INC: YEAR OF ESTABLISHMENT: 1978 REVENUE: 31426.01 LAKHS SOME OF ITS CLIENTS ARE: (a) MARUTI UDHYOG (b) HYUNDAI (c) TAJ GROUP OF HOTELS
  5. 5. K.S. School of Business Management Page 5 2. AMBIENCE D’ARCY: YEAR OF ESTABLISHMENT: 1983 REVENUE: 1014 MILLION SOME OF ITS CLIENTS ARE: (a) TIMES OF INDIA GROUP, (b) PROCTER & GAMBLE (WHISPER, VICKS, HEALTH CARE) (c) PHILIPS INDIA LTD. (DOMESTIC APPLIANCES)
  6. 6. K.S. School of Business Management Page 6 3. CRAYONS ADVERTISING & MARKETING PVT LTD: YEAR OF ESTABLISHMENT: 1994 REVENUE: 753 MILLION SOME OF ITS CLIENTS ARE: (a) ADIDAS (b) CAFÉ COFFEE DAY (c) RELIANCE FRESH
  7. 7. K.S. School of Business Management Page 7 4. ENTERPRISE NEXUS COMMUNICATIONS PVT LTD. YEAR OF ESTABLISHMENT: 1995 REVENUE: 1587.48 MILLION SOME OF CLIENTS ARE: (a) NIMBUS (YOUTH PORTAL) (b) DAEWOO (MATIZ, NEXIA/CARS) (c) EMAMI (HERBAL SKIN & HAIR CARE RANGE) s
  8. 8. K.S. School of Business Management Page 8 5. HINDUSTAN THOMPSON ASSOCIATES: YEAR OF ESTABLISHMENT: 1994 REVENUE: 10777.05 MILLION SOME OF CLIENTS ARE: (a) APOLLO HOSPITAL (b) HERO HONDA (C) SATYAM INFOWAY (d) INDIAN ARMY, INDIAN NAVY (e) PEPSI FOODS (f) PARLE (MONACO BISCUIT)

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