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Uber vs Grab SWOT Anaysis

Uber & Grab SWOT Analysis for class ICP205.
DISCLAIMER: Pricing in slides are based on Thailand's prices.

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Uber vs Grab SWOT Anaysis

  1. 1. &
  2. 2.  Founded by Travis Kalanick and Garrett Camp on March 2009 (6 years ago)  Headquarters is in San Francisco, California, USA.  Private company under the transport industry.  On October 2010, the company changed its name from ‘UberCab’ to ‘Uber’.
  3. 3.  Founded by Anthony Tan and Tan Hooi Ling on 2011 in Malaysia.  Headquarters is in Singapore.  Under the transport industry.  Recently change its name from ‘GrabTaxi’ to ‘Grab’ on the 28th of January 2016. New Name/Logo: Old Name/Logo:
  4. 4.  Taxi - Calls a taxi that has an agreement with Uber. These taxis are just like any taxi except that you pay through the application.  UberX – Base fare: ฿25 + ฿1 per min. + ฿4.5 per km. Sends an ‘every day’ car to your location with seating up to 4 people.  Black Car – Base fare of ฿50 + ฿2.50 per min. + ฿14 per km. This is Uber’s original service. Choosing Black Car will send a high-end Sedan or SUV/MPS with seating up to 4 people.  SUV – Sends a SUV to your location with seating up to 6 people. Significantly more expensive than the Black Car service.  LUX – Sends a high-end luxury car to your location with seating for up to 4 people. This is Uber’s most expensive service.
  5. 5.  Grab Taxi – Fast, safe and reliable metered Taxis. Base fare of ฿35 1 – 10 km ฿5.50/km 10 – 20 km ฿6.50/km 20 – 40 km ฿7.50/km  Grab Bike – On-demand bike service for passengers and instant deliveries. This service can be found in Ho Chi Minh City and Hanoi City, Vietnam, Bangkok, Thailand and Jakarta, Indonesia. Base fare of ฿25 + ฿10/km  Grab Car (Economy) – Your every day private car. Base fare of ฿30 + ฿9/km  Grab Car (Premium) - Your premium driver service with a luxurious experience. Base fare of ฿75 + ฿15/km
  6. 6. 7-seater Taxi – A metered, spacrious and a comfortable ride. Base fare of ฿35 1 – 10 km ฿5.50/km 10 – 20 km ฿6.50/km 20 – 40 km ฿7.50/km Grab XL - Base fare of ฿300 0 – 1 km ฿20/km 10 + km ฿15/km
  7. 7.  Service is available worldwide in 58 countries and 300 cities.  Application is only available for Andriod and iOS. Offers free rides when you refer a friend to sign up and use the service.  Service is available in 22 cities in 6 countries – Malaysia, Singapore, Thailand, Vietnam, Indonesia and Philippines.  Application is available for Andriod, iOS, BlackBerry 10 devices and Windows Phone.  Doesn’t offer free rides but promotion codes are available. First time users only gets a free ride.
  8. 8. Strength It has a high standard of service. Only verified drivers and cars will be able to work for Grab. Grab’s payment method requires you to pay directly to the driver. The operational cost is quiet low as it relies on customer-to-driver interaction. The estimated charges and the summary of the driver’s details will be shown on the next screen once the booking is successful.  It is a well-recognized business.  A cashless payment system is used.  Dual rating system boosts trust and safety for both drivers and customers.  As Uber has a high value, many people are ready to invest in it.
  9. 9. Weakness  Grab and its customers have no bonding.  There are privacy concern as Grab records where customer gets the taxi from and where they go with it.  Incentive to remain with Grab is very low.  Drivers are very dependent on tips.  The relationship between Uber and the drivers is ethically questionable.  There are privacy risks as Uber records where customer gets the taxi from and where they go with it.  The cost of operating the vehicles are very high but the drivers do not earn as much.  Drivers can also reject unwanted clients.
  10. 10. Opportunities  The estimated charges and the summary of the driver’s details of the booking will be shown on the next screen once the booking is successful.  You can hire the driver to transport children to school, pets to vet, patients to hospitals etc.  Can tap growing markets in suburban areas where taxi services are not available.  Cheaper electric cars can be used. It will reduce the cost and increase the driver’s profit margin. It can exploit new and big markets in countries where taxi services are inconvenient and expensive. Uber can increase the valuation. This might appeal more investors. Uber will have more money to operate.
  11. 11. Threats  Tan, started by going door to door to ask the biggest taxi fleet companies to try his product.  The initial period was tough with many skeptics.  Over valuation can lead to over- investment in locations where there is no room for businesses for a similar type.  Drivers constantly asking for tips can make the customers feel repulsed and not use the service anymore.  Drivers aren’t happy with the low- profit margins. This might lead to bad publicity. As new markets and drivers are joining, fraud and scandals are also increasing. It is damaging for the brand.  Self-driving cars will eliminate the need for Uber.  Problems with local authorities can lead to fines. It will also earn a bad PR.
  12. 12. In favour of?  Grab is easily accessible and affordable.  Significantly cheaper than Uber.  Provides more services than Uber.  Very popular in Asian countries.
  13. 13. Presentation by (Group 3): Doline Stephanie Mafoh Tchio Dujfah Tungsujaritphun (Peem) Jariyaporn M. Seenay (Jenny) Jimoh Taiwo Aweda (Ola) Sulaimon Sikirulai Adeshina (Dammy) Tunde Atiku Odejayi Olajide Abdul

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Uber & Grab SWOT Analysis for class ICP205. DISCLAIMER: Pricing in slides are based on Thailand's prices.

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