The global publishing industry has grown in recent years and is projected to reach $348 billion by 2017. India dominates the publishing outsourcing market, commanding about 80% of the $1.2 billion market in 2012. Common outsourced services include editorial, design, training and IT work. Digital publishing now accounts for 23% of the overall Indian publishing market, with eBooks expected to become more mainstream as prices of eReaders decrease and libraries of available eBooks expand. Publishers will need to adapt their business models to provide content in both digital and print formats to keep up with changing consumer preferences and take advantage of opportunities in the growing digital publishing industry.

1. Digital Publishing Industry

2. Publishing Industry Overview
2012 ($ Billion)
2008 ( $ Millon)
$120
India
India
$660
Rest of
world
$1.50
$1.20
Rest of
world
Fig.1 Global Publishing outsourcing Data
Non-Englsh speaking
countries share
20%
80%
India
Phillipines
Indian e-Publishing outsourcing industry is estimated at
US $1.2 billion in 2012 of US $ 1.5 billion all over
world.
India is the leader in publishing outsourcing services,
followed closely by Philippines, which is the preferred
destination for the Asia-Pacific region and non-English
speaking countries.
India commands about 80 per cent of the pie, while the
Philippines holds about 20 per cent of it.
Indian publishing Industry is growing at 30% per year.

3. e publishing share
23%
25%
20%
15%
10%
5%
0%
e publishing
share
7%
Indian Publishing market estimated at US $
4.5 billion.
Book Market US $ 2.9 billion.
Magazine market US $ 670 million
News paper market US $ 890 million.
1%
2007
2011
2012
Digital publishing account for 23% share
of overall publishing in 2013.
global publishing industry has experienced
positive growth over the last five years and
is expected to reach an estimated US $348
billion in 2017 with a CAGR of 2.3% over
the next five years.
Indian Publishing market
(Billion)
0.89
0.67
2.9
Book Market
Magazine
Newspaper

4. Services off shored have also undergone a transition – from
low value services such as tagging, editing existing designs,
copy editing to high value services such as original designs,
testing and assessments and e-learning tools
The range of off
shored services
includes:
Editorial, Data
(operations),
Design, Training
and IT.
Services off
shored to
India
In the legal arena, intellectual property rights and
patent filing, in R&D research, legal & medical research
and filing of reports, etc. are some of the high-end
activities that are being outsourced to the Indian
shores.
India’s total
revenue from
publishing off
shoring, which
includes STM,
academic, legal and
other segments
(corporate,
magazines, etc.)

5. Market Dynamics
Attractive Devices
consumers should be able
to access a choice attractive
devices.
- Apple’s ipad will stimulate
the market
Increasing number of
eBooks
-A wide range of eBook
availability is the key.
- Large Publishing houses
expanded eBook Portfolio
Growth Drivers
Open Systems
-User restriction on
the accessing the
content may hamper
the growth.
Additional content
and updates
Additional Content is
crucial for special interest
literature because t creates
added value for customers.

6. Market Dynamics
Prices of eReaders is too
high
-Even if there is attractiveness
of eReaders the prices of
eReaders is too high.
- Only US and German
market see affordable prices
Digital Rights management
- Digital rights management is
complex process.
Challenges
Technical
Complexity
- Online
bookstores also
complain about
technical complexity
about the devices.
Customers Look and
Feel
- Consumers look and
feel about handling the
book is difficult to get in
eReaders
- Attitude will change
when consumers adopt
eBooks and eReaders
.

7. Future Industry Trend
1
eBooks will become "normal”.
•Library of eBooks expands.
•The formatting improves
2
•Reading devices become more affordable.
Publishers will adapt or perish.
• Publishers have to adapt eBook alongside the hard copy.
3
4
5
Formatting will get much, much better.
• Improved formatting,
• eReaders and apps will automatically strip out common formatting problems
• New software solutions will be created to make proper formatting easier
Physical books will start to be seen as memorabilia
• In addition to creating paperbacks and hard covers also need to provide eBooks.
• New formats for publishers, with new responsibilities and opportunities
Battery life will decide the tablet vs eReader war
•The cost gap will close, some are drawn to the eReader specifically because it's a
distraction-free environment .
•If eReaders retain this advantage, they will likely co-exist with tablets.
•If tablets extend battery life to an even vaguely competitive level, the eReader's
remaining advantages aren't likely to retain a sustainable audience.

8. Publishing Services Value chain analysis
Publishers same role new tasks
In addition to creating paperbacks and hard
covers also need to provide eBooks.
New formats for publishers, with new
responsibilities and opportunities.
Special-interest publishers - Developing new
sources of revenue
Have to develop new revenue models, such
as sales of individual chapters and sections
Offer additional content
Authors: Time for self marketing
Extend their role to include further stages
of the value chain.
Successful authors may take on
responsibility for distributing their books.

9. Shifting of business models into the Internet
The Internet and online bookstores will
become the key distribution channels
 the traditional functions of physical
bookstores, such as offering advice and
customer service.
Intermediaries with considerable additional costs
transportation and storage of printed
books, are becoming less significant
 creation of an eBook platform, handling of
payments, support for digital conversion, and
establishment of a digital content system.
New value chain of the book publishing industry

10. Key developments in publishing solutions space
1
Mobile is the future
Publishers launching digital-only publications specifically for tablet and mobile devices.
Empowering consumers to share their opinion, content and engage with brands.
2
Content is currency
Delivering content is becoming more popular every day;
Opportunity to invest in end-user satisfaction and successfully monetize content
for numerous platforms.
3
Data interpretation is the key to wider audience satisfaction
Acquiring analytics start-ups to strengthen technology stack
Measure the effectiveness of online and digital services.

11. Opportunities foreseen across the value chain
1
The development, marketing, and decreasing costs for eReaders with eInk screens have
attracted customers because the devices simulate the experience of reading Ink on paper.
2
Consumer behavior is changing, with the Internet becoming more pervasive in all areas of
life and mobile devices – such as MP3 players, smart phones, and portable game players –
becoming commonplace companions.
3
New target groups can be addressed with eBooks (young consumers, sight-impaired persons,
or certain professional groups) and that new sources of revenue can be generated by means
of impulse buying and personalized offers.
4
More books are available than in the past, and more content is made available every day.

12. Recommendations
1
Adapting for the future
2
Accept change, transform their processes, train employees, and offer their content in
multiple formats – in digital or printed form.
Pricing
publishers will need a well-thought-out price policy and a broad, attractive range of products
3
Adjust business procedures; ensure new ideas in the minds of employees
Adapt content to meet consumers’ changing reading and shopping habits.
Technical skills that will ensure content can be transferred and enriched smoothly.
4
5
Additional content
Offering additional content in eBooks because it increases the value of digital publications.
Multimedia enrichment may justify higher pricing.
Cooperation
Important to establish a presence with content on all platforms: in bookstores, online, and
as apps.