Why is everyone in business yearning for innovation? What is innovation anyway? Some tips to help grow a new business.

1. Why is Innovation So Important?
INDEE Japan
Technical Director / Co-founder
Shingo Tsuda

2. Your business is probably in a lot more competition than ever.
2 INDEE

3. What used to be a ‘Blue Ocean’ doesn’t last forever.
3 INDEE

4. The Destiny of the S-curve
DIFFUSION
GOOD QUALITY
a car IS now FUN TO DRIVE
NICE LOOKING
and CHEAP!
++COMPETITORS
++ REQUIREMENTS
a car WAS anything that can
move automatically
TIME
As your product becomes popularized,
requirements do too.
4 INDEE

5. In a ‘Red Ocean’, all of your competitors are unique.
5 INDEE

6. But also they all end up in a price competition.
6 INDEE

7. Payroll
Payroll
Materials/
Manufacturing Materials/
Manufacturing
Facilities/
Equipment Facilities/
Equipment
If cost reduction is your only tool,
eventually, you will be hammering yourself.
7 INDEE

8. But look at what you’ve spared.
Not just reduce, create!
8 INDEE

9. Restart. Recreate a whole new business.
9 INDEE

10. CONSTRAINTS ？
LACK OF RESOURCES
NEW SKILLS REQUIRED
NON-ESTABLISHED MARKET
TOO MUCH POLITICS, TOO
LITTLE SUPPORT
？
But if you start, you will face a lot of constraints.
10 INDEE

11. Growing/
Mature
Premature
If you understand the difference in the nature of the
knowledge required, many of your problems can be solved.
11 INDEE

12. SUN WATER SOIL FERTILIZER
Passion Funding Market Stimulants
Strong Sunrays Strategic Non Leveled Soil Bold Fertilization
Watering
Strong passion to High risk A frontier market Partnerships and
Premature overcome the Investment for but few close physical
many difficulties market and competitors and a distance with
of a new business technology large opportunity customers to
development quickly obtain
new knowledge
Stable Sunlight Natural Watering Prepared Soil Moderate
Supplements
Steady passion Low risk A familiar market Exchange
Mature
and morale to investment for with firm platform knowledge within
enlighten the four continuity and but competitive the organization
corners of the scaling for higher
business efficiency
Keep in mind the four elements SUN, WATER, SOIL, FERTILIZER
And good luck!
12 INDEE