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v92 COSLA TSL - Shiela Rillo

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v92 COSLA TSL - Shiela Rillo

  1. 1. V92 Marketing Management or TRANSFORM DEVELOPING PRICING STRATEGIES AND PROGRAMS Shiela Mae Rillo Ateneo Graduate School of Business V92 Marketing Management Shaping the Market Offerings (To DIFFERENTIATE, To ACQUAINT, or TRANSFORM) To DIFFERENTIATE To Acquaint
  2. 2. V92 Marketing Management Ch16 Developing Pricing Strategies and Programs 6 Step Model Price Strategies Shiela Mae Rillo Selecting the Pricing Objectives Determining Demands Estimating Cost Analyzing Competitors’ Costs, Prices & Offers Selecting a Price Method Selecting the Final Price
  3. 3. V92 Marketing Management Ch16 Developing Pricing Strategies and Programs Businesses should pay close attention to what their _________ do regarding price, cost, and promotional offers. A. Competitors B. Customers C. Company D. Market Shiela Mae Rillo
  4. 4. V92 Marketing Management Ch16 Developing Pricing Strategies and Programs What is the final step in setting the price? A. Selecting Price Method B. Selecting the Final Price C. Determining Demand D. Setting the Pricing Objectives Shiela Mae Rillo
  5. 5. V92 Marketing Management or TRANSFORM DEVELOPING PRICING STRATEGIES AND PROGRAMS Shiela Mae Rillo Ateneo Graduate School of Business V92 Marketing Management Shaping the Market Offerings (To DIFFERENTIATE, To ACQUAINT, or TRANSFORM) To DIFFERENTIATE To Acquaint

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