• Objective: At the end of this exercise, trainees
would be able to:
– Identify the types of layout techniques;
– Apply the principles of layouting as discussed;
– Use the basic tools of InDesign in desktop publishing ;
– Layout a two-page newsletter.
• Types of Layout
• Principles and Guidelines
• Introduction of the software
• Basic tools and application
• Layout Exercise
5. What is layout?
Layout is the process of planning and
arranging in detail something such as
a page or book to be reproduced.
6. Types of Layout
– Balanced make up
• composition or placement of elements of design, as
figures, forms, or colors, in such a manner as to
produce an aesthetically pleasing or harmoniously
• Two main types: Symmetrical and Asymmetrical
7. Types of Layout
• Symmetrical Balance (formal) balance has elements
of equal weight on either side of an imaginary
horizontal or vertical line. It is often considered a
safe solution, but boring layout to use.
• Asymmetrical (or informal) balance may be
unequal in position and intensity. To create
asymmetrical balance, there must be an increase
in intensity to compensate for the change in
position. Intensity can be increased by changing
size, shape, or tone.
• Alignment of elements in the design is
important, whether it be text or images.
• Text/type: Legible. Use simple font face.
left-justified, right justified or centered
• Images: Big enough. High resolution. Applies
• Captioning: Caption all photos possible. Add
credits. First note on the “VIP”, locate. As
possible in action.
17. CASHING IN ON CASSAVA. Marciano Balmes shows off the
quality of tubers of his four-month old cassava due for harvest
in the next few months.
• Proximity the property of being close
together a Gestalt principle of organization
holding that (other things being equal) objects
or events that are near to one another (in
space or time) are perceived as belonging
together as a unit.
• Repetition (Consistency)
– Repeat action, performance, production, or
presentation creates identity.
– For web design, often a layout element or the
navigation is repeated for each page, so the user
know they are within the same site.
Emphasis – usually the focal point in a page. It
could be done by varying the size, the color,
shapes or background.
Emphasis is the quality that draws your attention
to a certain part of a design or layout.
26. Movement – flow of
the text and picture
should be in the
proper orientation of
27. Some Guidelines
• Avoid tombstoning.
• Know the relative value of each part of the
front page. The order follows an “S” format.
• Build from top down