PITCH DECK
S H E R R I H A N S E L L
D E S I G N & M A R K E T I N G
Aurelia Gallery Pitch 2022

AGENDA
Introduction - Art experience
Opportunities
Management

ART EXPERIENCE
Website / Social Media / Media Training
- Debby Miller
- Kathy de Rosas
- Elaine Michaud
- Michael Schultheis Art
John F. Kennedy University Gallery
2008 - 2013
- Public Relations
- Social Media
- Events
- Photography
- Curation
- Website
- Newsletters
- Artist studio management
Kathy de Rosas - Gallery Exhibition at JKFU Gallery MFA Thesis Show
Website, Design, Website, Social Media, Social Media training, Gallery
Package, Public Relations.

ART EXPERIENCE
California College of the Arts
2018 - 2019
Industrial Design and Furniture Programs
- Events
- Press Releases
- Social media
- Signage
- Gallery curation and management
- Studio management
- Exhibitions: Student and guest shows
- Fundraising
Additional industries: K-12 Education, Automotive,
Computer, Finance, Food, Higher Education, Pet Care,
Retail.
Branding, Strategy, Design, Marketing, Project
management. Non-profit and for-profit experience

ACHIEVABLE GOALS
Increase gallery brand and artist awareness
Attract art buyers
Generate sales leads
Increase e-commerce sales
Drive traffic to gallery events
Improve marketing ROI
Encourage engagement with prospects
Establish authority in your market
Gain collector referrals
Target Audience

OPPORTUNITES
Social Media Opportunities
Opportunities will be defined and measured
by business goals

Trend Magazine Event.
Cross promote events by
creating events in Eventbrite
and sharing on social media.
Create partnership for event.
Like, comment, and share posts
on Trend Social media.
PARTNERSHIP PROMOTION
Local Aproach
Review competitors in
Santa Fe for
Hashtags / SEO /
posts likes / Review
competitor website
key words
HASHTAGS/SEO/@MENTIONS
Use Canva to create corporate
brand, build ads, stories,
videos, etc.
CANVA

Join Facebook Groups in Santa Fe.
Facebook groups are special
groups around a topic/interest.
Post events. Participate in
conversations.
-Santa Fe Facebook Group 1. 8k
FACEBOOK GROUPS
Create an exhibition template for
offline and online. For example, start
each new gallery show by swapping
out graphic headers with images,
exhibition dates, and show name.
GALLERY SHOW TEMPLATE
Using @mentions to tag
artists and gallery and
direct link to purchase
artwork
itmeshttps://www.aureliaga
llery.com/shop/p/do-i-
have-it-in-me
ONLINE SALES AND @MENTIONS

Post newsletter links on social media and
build in requests for emails. Build in
marketing automation and landing
pages. All email communication should have
link to sign up for newsletter.
OPTIMIZE EMAIL
Organic search and growth are becoming
harder and harder to achieve. One technique is
promoting a post with high engagement, such as
video posts.
ADVERTISING

MANAGEMENT
Yearly Content Planning Spreadsheet
Facebook and Instagram business suite

YEARLY CONTENT PLANNER FOR MARKETING BY MONTH

FACEBOOK AND INSTAGRAM BUSINESS SUITE FOR SOCIAL MEDIA MANAGEMENT
Setup Aurelia Gallery - Manage social media in one dashboard - keyword research -
post timing - tracking pixel for the website - advance scheduling posts - content
creation - videos - ad buying - direct messaging - competitor analysis - analytics,etc

MARKETING, COMMUNICATIONS, AND SOCIAL MEDIA

(This list may be supplemented and changed as necessary depending on business goals.)
Research, brainstorming, development, and implementation of integrated marketing
communication plans and special projects.
Support the design and development of multimedia content and resources.
Provide editorial support and publish content for social media, websites, and email
communications.
Manage advertising budget, planning and research.
Potential Responsibilities:

Engage target audiences, members, and partner organizations by cross-promoting news
and resources on social media and in other outlets
Perform other related communications functions as needed.
Assist with maintenance and updates to the website.
Setting up gallery template.
Setting up Canva.
Can include training for gallery assistant
Time Commitment: 15-20 hours per week
(Approximate based on the communications needs and projects)
Time can be flexible based on current needs. Project sign-offs. Weekly reports.
There will be some time for creating a marketing plan, set up FB & IG Business Suite,
and any other systems.
Hourly Rate: $30